Nov 29 2012, 2:00am CST | by Mark Raby
Today could usher in the next chapter in Apple's digital content distribution platform. Rumors are beginning to point to a debut for iTunes 11 as early as today. This would just narrowly fall with Apple's previously promised release date of 'no later than November 30.'
Although, if you look back far enough, Apple had originally said that the new iTunes version would be available in October. The company changed its tune (no pun intended) due to unspecified delays, and then started to assure consumers that it would be ready by the end of November.
Well, that clock is also ticking. If iTunes 11 does roll out tomorrow, it will be without much fanfare. Apple certainly has not announced any sort of press conference or anything of that nature to show it off.
But iTunes isn't nearly as important as, say, a new edition of the iPad or iPhone. It is a content delivery system. The enhancements with iTunes 11 will no doubt be less than earth-shattering.
However, it is expected that Apple will finally use the new version to integrate other products and services with iTunes. So you'll be able to have a much deeper connection between your iTuens account and your iCloud account. In addition, Apple will likely enhance the social connectivity features with iTunes 11, so you'll be able to post your purchases on Facebook and Twitter, and all that sort of social jazz.
It's also possible that the new iTunes will have better content discovery options, especially for users trying to find new apps, which continues to be a less-than-perfect experience for Apple's mobile infrastructure.
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.
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