Nov 27 2012, 1:00am CST | by Mark Raby
Apple's iTunes platform has been added as a new choice for Facebook's emerging "Facebook Gifts" platform. The social service allows users to send digital presents to their family and friends, all without ever leaving the comfort of the Facebook interface.
The new addition of iTunes means it is now possible to send over a code for anywhere betwen $10 and $50 to friends, redeemable on the iTunes Store.
Other vendors that are available on Facebook Gifts are Hulu Plus, Pandora, and Rdio. The platform also recently gained new retail partners including Brookstone, Random House, Dean & Deluca, and BabyGab.
Among the various online commerce platform, "social commerce" is the one area that has actually seen a decline over last year. Online shopping is on the rise, mobile shopping is reaching record levels, but financial transactions initiated through social networks is actually on the decline.
So Apple's addition to Facebook Gifts probably won't generate any sort of hugely significant increase to either company's bottom line, but nevertheless, Apple will look like it is more connected to the average Internet user than every before.
The inclusion of iTunes to Facebook Gifts is effective immediately.
Via PC Mag
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.
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