Nov 24 2012, 5:30am CST | by Mark Raby
Music idol Will.i.am has apparently helped create a device that will turn any iPhone 4, iPhone 4S, or iPhone 5 into a massively powerful 14-megapixel camera. In an interview with the UK newspaper Telegraph, he was quoted as saying, "We have our own sensor and a better flash."
It is going to be the flagship product for a new line of devices from Will.i.am that will apparently be branded as "i.am+" and will likely be tailored to high-end photography enthusiasts. That is, if the iPhone accessory is any indication.
Apple seems to be content keeping the iPhone camera quality to 8 megapixels. There was absolutely no upgrade with the camera sensor from the iPhone 4S to the iPhone 5. For the average person -- which has always been Apple's target demographic -- there is no need for anything more powerful than 8 megapixels.
People who do nothing with their pictures but look at them on their phone, or maybe occasionally upload them to Facebook, will never realize a need for a 14-megapixel sensor. Facebook viewers would barely even see a difference.
But Will.i.am recognized that the iPhone can do better. It could actually function as a professional camera, if it just had a little bit more horsepower.
The accessory will be officially introduced at a launch event in London on November 28. Pricing details and the launch date will also likely be revealed at that time.
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.
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