360° Coverage : Only 8% Of Holiday Tablet Buyers Want iPad Mini

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Only 8% Of Holiday Tablet Buyers Want iPad Mini

Only 8% Of Holiday Tablet Buyers Want iPad Mini

Nov 24 2012, 5:00am CST | by

The same amount as Surface

In a twisted but not wholly unexpected turn from what has become the norm over the last several years, consumers are not all frothy at the mouth for the most recently introduced Apple product. Of...

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1 year ago

Only 8% Of Holiday Tablet Buyers Want iPad Mini

Nov 24 2012, 5:00am CST | by

The same amount as Surface

In a twisted but not wholly unexpected turn from what has become the norm over the last several years, consumers are not all frothy at the mouth for the most recently introduced Apple product. Of the consumers who plan to buy a tablet for this holiday season, only 8% said that they were look at the iPad Mini as their tablet of choice.

That puts the pint-sized iPad at the same level of holiday shopping enthusiasm as Microsoft's Surface tablet. Unfortunately, Microsoft probably would have hoped that comparison would be more beneficial to it. Instead, what it really points to is that consumers want a real iPad.

25% of the tablet buyers said that a full-size iPad is their top choice for the holiday season. The second place went to Android, with a tie between Amazon's Kindle Fire HD and Samsung's Galaxy Tab. 15% of consumers chose either one of those as their top pick.

The iPad Mini, of course, is the worst deal on the market if you look at the price based on display size. At $329, it is more than 50% more expensive than other tablets of the same size. And at just $70 less than a regular iPad, customers are paying 17.5% less money but getting 20% less of an iPad.

So this confirms what many analysts, including myself, have been saying since the iPad Mini was announced -- if you want a full-blown tablet that can do everything, you want an iPad. But if you want something affordable that can slide easily into a carry-on bag, you want an Android tablet. There is no space in that equation for the iPad Mini.

Via Mercury News

 

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<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.

 

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