Nov 19 2012, 6:00am CST | by Mark Raby
Barack Obama may think he knows the right way to create jobs. Mitt Romney may have been closer to the real story, though, as just one little interface for buying digital content on a smartphone has generated a whopping 300,000 jobs. And they didn't even have to get a government subsidy.
Politics aside, Apple has in fact posted an entire website, boasting about the fact that 291,250 jobs have been introduced into the economy because of the App Store on iOS, its mobile software platform. Sound a bit far-fetched?
Well, in fact, these numbers include anyone who earned money as an iOS developer or someone who worked as part of an iOS development company. Many of these people were not full-time W2-eligible staff, and in fact because many are self-employed, if you crunched the numbers they probably din't even make minimum wage.
But hey, it beats food stamps, right?
According to Apple, more than $6.5 billion has been paid to its iOS developers in royalties alone. That is the lifetime tally since the digital distribution platform was introduced back in 2007.
It is always relevant to keep in mind whenever a story like this comes up that not every 12-year-old sitting home at his mom's computer is raking in Angry Birds-level moolah. The vast, vast, vast majority of apps on the App Store bring in very little revenue, and that includes some apps that are truly revolutionary and groundbreaking (but just haven't hit that magic PR cycle).
Via Smart Planet
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.
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