Nov 12 2012, 8:56pm CST | by Mark Raby
Apple is reportedly working on aggressive plans to keep its workers happy and to help reduce the level of turnaround. Apparently this has become more of an issue ever since the death of Steve Jobs last year.
According to the Wall Street Journal, Apple CEO Tim Cook has begun an initiative code-named Blue Sky. Open to select employees only, it gives them the opportunity to spend two weeks to work on their own project.
If true, this would be a huge turn from the approach that company management has taken in the past. Apple is always presented as a company that takes a top-down approach. That is, the senior management gives the orders, and the minions (ahem, that is, the rest of the employees) work to complete those orders.
While this obviously worked for years and years, it is quickly becoming an antiquated management style. Google, by contrast, allows its employees to spend 20% of their work day, every day, on their own pet projects.
This strategy has led to some of Google's most popular products, including Google News and even Gmail. But when you look at Apple, it has a very rigid structure. In fact, there are hardly ever any surprises now, because instead of a bunch of people working on a bunch of different projects, everyone always just works on one or two things at a time.
It seems that Blue Sky is just a temporary thing, maybe a beta test to see if it will lead to anything substantial. This isn't the only thing it's changing, though. The company is also enacting a policy of giving employees large counteroffers if they threaten to take a job at another company.
Via Wall Street Journal
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.
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