Nov 2 2012, 6:33pm CDT | by Mark Raby
The newest addition to the iPad family made its debut with what is arguably the lightest amount of fanfare in iPad history. And it wasn't just because of Hurricane Sandy dominating the news. In fact, storm-ravaged New York City was one of the few places where large crowds lined up.
The storm is actually touted by some as a way to draw consumers into lines at Apple Stores along the East Coast. Without power and no need to go to work for hundreds of thousands of people, it was easy to run down to the local Apple Store to grab the tablet.
In New York, though, customers had to wait an extra two hours as Apple Stores did not open until 10:00 AM instead of the scheduled 8:00 AM.
The biggest issue that the iPad mini faces is that it actually has formidable competition. When it comes to small, 7-inch tablets, there are some very strong players in the market including Google's Nexus 7 and Amazon's Kindle Fire and Kindle Fire HD.
Those devices sell for $200, while the iPad mini is a whopping $320, a 60% premium. The iPad is able to sell so well because it dominates the full-size tablet market.
And think about it - for just $80 more, you can get an iPad. If you're willing to spend $320, you may as well splurge just a bit more to get a "real iPad."
So the iPad mini's place in this industry remains an unanswered question. It may end up being a rare non-success for Apple.
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.
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