360° Coverage : The iPad Mini Has A Muted Debut

The iPad Mini Has A Muted Debut

That's a first

Nov 2 2012, 6:33pm CDT | by

The iPad Mini Has A Muted Debut
Photo Credit: Getty Images

 

The newest addition to the iPad family made its debut with what is arguably the lightest amount of fanfare in iPad history. And it wasn't just because of Hurricane Sandy dominating the news. In fact, storm-ravaged New York City was one of the few places where large crowds lined up.

The storm is actually touted by some as a way to draw consumers into lines at Apple Stores along the East Coast. Without power and no need to go to work for hundreds of thousands of people, it was easy to run down to the local Apple Store to grab the tablet.

In New York, though, customers had to wait an extra two hours as Apple Stores did not open until 10:00 AM instead of the scheduled 8:00 AM.

The biggest issue that the iPad mini faces is that it actually has formidable competition. When it comes to small, 7-inch tablets, there are some very strong players in the market including Google's Nexus 7 and Amazon's Kindle Fire and Kindle Fire HD.

Those devices sell for $200, while the iPad mini is a whopping $320, a 60% premium. The iPad is able to sell so well because it dominates the full-size tablet market.

And think about it - for just $80 more, you can get an iPad. If you're willing to spend $320, you may as well splurge just a bit more to get a "real iPad."

So the iPad mini's place in this industry remains an unanswered question. It may end up being a rare non-success for Apple.

via Reuters

 

 
 
 

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.

 

blog comments powered by Disqus

Latest stories

Apple Reportedly Using 7000 Series Aluminum in the Next Generation iPhones
Apple Reportedly Using 7000 Series Aluminum in the Next Generation iPhones
A report states that the 7000 series aluminum will be applied in the iPhone 6S and iPhone 6S Plus
 
 
Alleged Case Indicating Potential Features of the 12.9-Inch iPad Pro
Alleged Case Indicating Potential Features of the 12.9-Inch iPad Pro
The iPad Pro is expected to feature four speakers, two parts and a design similar to the iPad Air
 
 
Apple Updates the Apple Watch Website
Apple Updates the Apple Watch Website
Replaces release date with ‘The Watch Is Coming’
 
 
Apple set to award scholarships at upcoming WWDC conference
Apple set to award scholarships at upcoming WWDC conference
350 students will be honored with help from 20 organizations