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People Like iTV Concept, But Don't Want To Spend $1500
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People Like iTV Concept, But Don't Want To Spend $1500

Aug 9 2012, 5:46pm CDT | by

Could spell trouble for Apple's foray into new market

The rumors about Apple's own branded television set continue to abound, and while consumers are interested, they might not be once they see the price tag.So says Piper Jaffray analyst Gene Munster...

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1 year ago

People Like iTV Concept, But Don't Want To Spend $1500

Aug 9 2012, 5:46pm CDT | by

Could spell trouble for Apple's foray into new market

The rumors about Apple's own branded television set continue to abound, and while consumers are interested, they might not be once they see the price tag.

So says Piper Jaffray analyst Gene Munster after conducted a survey of consumers in the Minneapolis, Minnesota area, which contains a decent cross-section of the rest of the country.

In the survey, 49% said they would be interested in buying a TV set if it was manufactured by Apple. This includes people who said they are in the market for a new TV, as well as those who said they are not.

In fact, 29% said they don't see any need to buy a new TV right now, but if Apple released one they might change their minds.

However - here's the kicker - when asked if they would be willing to spend $1500 or more on such a TV, only 12% said yes.

And the average price that consumers were willing to pay was just arond $530, which can't even buy a decent iPad.

We all know that Apple likes its products to be more expensive than anything that anyone else offers, and that's a very scary concept if you look at the TV market, where $1000 - $2000 for a high-end set is the norm.

However, as Munster notes, "While 12% seems small, it still moves the needle. If Apple gained a 10% share of the U.S. TV market in FY14, as opposed to our surveyed 12%, TV sales would still add 4% to our FY14 revenue estimates."

Via Value Walk

 
Update
6

3 weeks ago

Apple’s iTV, if it ever arrives, should be big and beautiful

Jul 11 2014 3:32pm CDT | Source: Mac Daily News

google_ad_client = "ca-pub-9654279268749293"; /* Article Body, 336x280, Above the fold */ google_ad_slot = "0670981169"; google_ad_width = 336; google_ad_height = 280; //--> “If Apple ever actually makes the rumored ‘iTV’ television set, it should be big and have excellent picture quality,” Dennis Sellers reports for Apple Daily Report. “Yeah, I know that sounds pretty obvious, but J.D. Power recently conducted a survey about this.” “The research ...
Source: Mac Daily News   Full article at: Mac Daily News
 

 
Update
5

6 weeks ago

Jony Ive: ‘Honestly, I don’t think anything’s changed’ with Tim Cook as Apple CEO

Jun 15 2014 10:21am CDT | Source: Mac Daily News

google_ad_client = "ca-pub-9654279268749293"; /* Article Body, 336x280, Above the fold */ google_ad_slot = "0670981169"; google_ad_width = 336; google_ad_height = 280; //--> “Mr. Cook, who declined to be interviewed for this article, finds himself not only in the limelight, but also under scrutiny. Of late, [Apple] has hit a snag that was years in the making: Its sales now are so large that many investors worry that it can’t continue to match the grow ...
Source: Mac Daily News   Full article at: Mac Daily News
 

 
Update
4

7 weeks ago

Watch the 2014 FIFA World Cup on your iPhone or iPad

Jun 12 2014 3:25pm CDT | Source: 9to5Mac

The 2014 FIFA World Cup is officially kicking off today and, while Google might have you covered for updates through search or Google Now, you’ll need one of a few other iOS apps if you plan on streaming live audio or video of all the upcoming games. Head below for our full list of options for video and audio including options for both those in the US and abroad. Most on the list below have streams on TV and online, but you’ll need to download some apps if you want to tune in ...
Source: 9to5Mac   Full article at: 9to5Mac
 

 
Update
3

7 weeks ago

With No New Apple TV In Sight, Best Buy Offers A Nice Deal On The Current Device

Jun 9 2014 11:40am CDT | Source: App Advice

For a limited time, Best Buy is offering a $25 iTunes Gift Card with anyApple TV purchase. The card is added to your cart when the purchase is made at bestbuy.com.Along with any movies or TV shows, the card can also be used for apps, music, and books. Since the box normally retails for $99, the gift card basically cuts the price to $74.The complete terms and conditions can be found here.The current-generation Apple TV launched in 2012. Though Apple may announce a fourth generation device later ...
Source: App Advice  Full article at: App Advice
 

 
Update
2

8 weeks ago

Apple’s Rumored ‘iWatch’ Speculated To Launch In September With The ‘iPhone 6′

Jun 5 2014 2:32pm CDT | Source: App Advice

While the WWDC keynote earlier this week brought a huge amount of new software, it looks like September will be all about Apple hardware.MacRumors has the latest information from Cantor Fitzgerald analyst Brian White, who says the iWatch and ‘iPhone 6′ will see a simultaneous launch in just a few months:With the theme around wearable technology at Computex this year, our research has uncovered more da ...
Source: App Advice  Full article at: App Advice
 

 

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<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.

 

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