A Look At Apple’s Secret Keeping Machine

The famously secretive company makes silence an art form

Jul 28 2014, 1:15am CDT | by

A Look At Apple’s Secret Keeping Machine
Photo Credit: Getty Images

In the world of tech, there are very few companies that have successfully kept secrets the way that Apple has. That secrecy is all a part of their business plan, but how do they succeed where so many other companies fail?

The success of the iPod, a truly revolutionary product, led them to start keeping things a secret from not only people outside the company, but inside as well. A new book on Jony Ive describes the way that the company restricts information on new products and limits knowledge to as few employees as possible. The person at the desk next to you might not ever know what you are working on. Revealing anything to another person who isn’t on the product could easily be the end of your career.

For such a large company, with as many projects going on as they do, this is an impressive feat. Engineers work in small groups, closed off from the rest of the company. This sometimes leads to designers not receiving credit for their work, although very few have ever complained about the attention Jony Ive receives. They have been concerned, however, about being assigned to fake projects until they can be trusted. That test of loyalty does lead to a lot of upward mobility at the same time.

The iWatch, for example, is one product that Apple has been working on for years, with fans knowing it. Nonetheless, there hasn’t been a single image released showing what it might look like.

Source: Businessinsider

 
 
 

<a href="/latest_stories/all/all/25" rel="author">Bijon Kumar Pramanik</a>
Bijon Kumar Pramanik is an experienced technology writer working since years in the consumer electronics field.

 

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