Real-Time Location Sharing Startup Glympse Raises $12M In Series C

Jun 13 2014, 7:08am CDT | by

Glympse is a real-time location sharing startup that has raised $12 million in Series C funding. This funding round was provided by new investors UMC Capital and Verizon Ventures. Existing investors Ignition Partners, Menlo Ventures and Naya Ventures also participated. Based in Seattle, Glympse has now raised a total of $20 million in institutional funding. Glympse co-founder and CEO Bryan Trussel told FORBES that the valuation is not being shared publicly, but there was a “strong interest” in this round.

Glympse runs a consumer app and a platform for businesses to integrate its location technology. The consumer app lets users send a message to contacts with a link containing a map of your location as it changes in real-time. You can set the amount of time that you want your location shared. Glympse tracks your location based on the GPS coordinates of your device. I have used the Glympse app to let my family know when I am leaving the office so that they will know when I reach home many times. Glympse pioneered the real-time temporary location sharing app concept in 2009.

On the business side, Glympse’s app is used in messaging apps, car infortainment systems and in-flight WiFi. BlackBerry and Samsung have integrated Glympse into messaging programs. Car infotainment systems used in BMW, Mercedes, GM, Ford and Volvo vehicles have Glympse built-in. Inflight WiFi company Gogo works with Glympse to display where a plane is traveling for people on the ground to follow in real-time. There are taxi and limo companies that use Glympse to let customers know where they are for pickups. Glympse is used by tens of millions of users through its platform partners.


Glympse will be using the funding to grow its team, invest in partnership initiatives and expand products. Glympse has 21 employees and is planning to nearly double the team by the end of this year. Verizon’s investment in Glympse was strategic as the two companies will be looking for further opportunities to work closely together./>

Trussel told me that he and his co-founder Steve Miller met while working at Microsoft together and saw an enormous opportunity around location, which is why they started Glympse. “Our first prototype was around tracking where you were during the day and then overlaying that time stamp on your photos so that you could automatically geotag your photos from your digital camera. But when we built that prototype and could see one another’s movements on a map, we realized that the ‘where are you’ scenario was actually much more compelling and mass market. We realized by putting a time limit on sharing for the sender and making it easy and dynamic for the recipient, we could solve the ‘where are you’ problem with an app.”

The real-time location-sharing trend is not slowing down. A couple of months ago, Facebook announced a new feature called “Nearby Friends.” Last year, Google acquired Waze for around $1 billion, which is a social mapping and location-sharing company. At WWDC this month, Apple announced that real-time location-sharing will be built into iMessage when iOS 8 is released this fall.

I asked Trussel if there were any stories that stood out to him where Glympse was helpful for safety reasons. He told me a story about “a husband who had his wife send a Glympse when she went kayaking. She got stuck in the river by a steep embankment that she couldn’t climb out of. He was able to find her and throw her a rope to get her out.” Trussel also said that he received an e-mail from a dad who had not heard of Glympse prior to his daughter getting into an accident. His daughter was a new driver and had a hard time trying to explain where she was because it was not a well-traveled road. “However, she had Glympse on her phone so she sent her dad a message with her location, and they were able to get to her, as well as navigate emergency services there. The family is now avid users and huge fans of Glympse,” said Trussel.

 
 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Shift work can worsen asthma, pneumonia
London, July 28 (IANS) A research has found that drugs widely used to treat lung diseases like asthma or pneumonia work better with the body clock.
 
 
Decoded: What triggers sexual arousal in you
New York, July 28 (IANS) Know why just looking at an attractive face stimulates sexual arousal? Well, it takes two to tango!
 
 
Turn your selfie into emoji with this app
New York, July 28 (IANS) Tired of seeing the same yellow-faced smileys? In an age of selfies, how can emojis be far behind?
 
 
Lenovo to take on Google Glass
New York, July 28 (IANS) Lenovo is developing a wearable smart glass similar to Google Glass with an external battery to be worn on the neck.
 
 
 

Latest from the Network

Studio reveals glimpse of new King Kong film
Legendary Entertainment's Thomas Tull has confirmed they are to make a film based on King Kong's home, Skull Island. The company's CEO confirmed the news at Comic Con this weekend when he claimed Legendary and Universal...
Read more on Movie Balla
 
CWG: Pugilist Sangwan eases into men's 81kg quarters
Glasgow, July 28 (IANS) Indian boxer Sumit Sangwan registered a comfortable 3-0 win over Mohammed Hakimu Fumu of Tanzania to reach the 2014 Commonwealth Games quarterfinals of the men's 81kg category here. The 21-year...
Read more on Sport Balla
 
Liam Payne poses naked
Liam Payne has posed naked. The One Direction hunk took to his Instagram account this weekend to post a picture of himself without clothes while on enjoying a day out on a yacht. The 'Story of My Life' hitmaker is seen...
Read more on Celebrity Balla
 
OITNB wins big at Young Hollywood Awards
'Orange Is The New Black' was a big winner at the 2014 Young Hollywood Awards in Los Angeles on Sunday (07.27.14). The Netflix original TV series - which tells the story of Piper Chapman (Taylor Schilling), a bisexual...
Read more on Celebrity Balla
 
Shift work can worsen asthma, pneumonia
London, July 28 (IANS) A research has found that drugs widely used to treat lung diseases like asthma or pneumonia work better with the body clock. Once the ancient rhythm of our body clock is disturbed owing to...
Read more on Apple Balla
 
Decoded: What triggers sexual arousal in you
New York, July 28 (IANS) Know why just looking at an attractive face stimulates sexual arousal? Well, it takes two to tango! The behaviours like seeing, smelling and sexual arousal that "come naturally and do not have...
Read more on Celebrity Balla
 
CWG: Ghosal loses to Willstrop in men's squash semis
Glasgow, July 28 (IANS) India's Saurav Ghosal was outclassed by former World No.1 James Willstrop of England in straight sets in the men's singles squash semifinals at the Scotstoun Squash Campus here. The 27-year-old...
Read more on Sport Balla
 
Trees saving 850 human lives a year in US: Study
Washington, July 28 (IANS) Trees are saving more than 850 human lives a year and preventing almost 670,000 incidences of acute respiratory symptoms, says an estimate of air pollution removal by trees in the US by the...
Read more on Politics Balla
 
Turn your selfie into emoji with this app
New York, July 28 (IANS) Tired of seeing the same yellow-faced smileys? In an age of selfies, how can emojis be far behind? A new iPhone app is here to turn your mugshot into a personalised emoticon. All you have to...
Read more on Apple Balla
 
Forget injection, pills to cure hardest-to-treat hepatitis C
London/Mumbai, July 28 (IANS) On this World Hepatitis Day, there's good news for patients, particularly from India, for those suffering from hepatitis C. Two new pill-only antiviral drug regimens could provide shorter...
Read more on Business Balla