360° Coverage : Android's App Engagement Higher Than iOS But Apple Drives...

Android's App Engagement Higher Than iOS But Apple Drives Higher eCommerce Sales

Jun 11 2014, 11:50am CDT | by

Localytics tracks how often an app is used on Android and Apple’s iOS devices. It ranks app retention by how often an app is used ranging from once to 11 times or more. Over the past four years it has found apps that have only been used once have decreased by 6% to 20% of all apps with only 16% of Android apps only being used once while apps on Apple devices are at 23%.

Localytics has seen a strong increase in apps used 11 times or more on Android devices the past year going from 34% to 45% while Apple has only seen a small change from 34% to 36%.

Note: to determine the number of times an app is used Localytics measured apps that were downloaded in the third quarter of a calendar year and then how many times they were used by March 15th of the following year.

Localytics has two potential reasons for Android to be performing better. The first is that Apple users could be suffering from app overload since they have a large number of apps installed. Maybe that is part of the reason but since Android devices have most of the same apps as iOS and there are over 1.2 million apps for both platforms I don’t think that is the main reason.

The second reason is that Android devices have a greater variety of form factors, especially larger screens. This makes more sense as users would be less frustrated with a larger screen on Android smartphones and phablets vs. Apple’s offerings.

Apple devices still drive higher eCommerce sales

Monetate analyzed a random sample of over 7 billion global online shopping experiences. It is tracking various metrics in the UK, Germany, US and globally.

Android devices are closing the monetization gap with Apple but iOS still drives higher sales and revenue. The following two charts are from the UK and Germany and show that iPad’s revenue per session is higher than Android tablets but that Android apps are starting to catch up in how well they monetize users. Interestingly Kindle Fire’s revenue per session were flat in the UK and down in Germany year over year.

Source: Monetate EQ1 2014 report

Monetate also measured the amount spent when using a traditional device (PC) vs. tablets and smartphones. It found that Apple’s iPad generated the highest revenue for tablets at $160 per order but that Kindle Fire’s were in second place at $122 in the March 2014 quarter. Android tablets were third at $107.

Apple’s iPhones had the lead in smartphones but it was smaller than iPads. iPhone’s average order size was $118 vs. Android in second at $112 and Windows phones were third at $101.

Source: Monetate EQ1 2014 report

Follow me on Twitter @sandhillinsight. You can find my other Forbes posts here.

 
 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

The Apple Watch Gold Edition Reportedly Costing $4,999
The Apple Watch Gold Edition Reportedly Costing $4,999
An analyst predicts about a very high price of the premium version of the Apple Watch
 
 
The Apple Watch Gold Edition Reportedly Costing $4,999
The Apple Watch Gold Edition Reportedly Costing $4,999
An analyst predicts about a very high price of the premium version of the Apple Watch
 
 
Apple Watch Could Cause More Road Accidents In the UK
Apple Watch Could Cause More Road Accidents In the UK
The IAM believes that the use of Apple Watch would distract the drivers significantly
 
 
Shun pills, try sex to get relief from migraine
London, Sep 17 (IANS) Got a throbbing or pulsing sensation in one area of the head? Forget pills and go between the sheets to relieve migraine symptoms.
 
 
 

Latest from the Network

Lady Gaga's career tears
Lady Gaga burst into tears today (17.09.14) because she cannot believe how successful she has been. The 28-year-old singer took to Twitter to pour her heart out and admit she is feeling ''overwhelmed'' by what she has...
Read more on Celebrity Balla
 
Arnold Schwarzenegger and Maria Shriver's divorce to be finalised
Arnold Schwarzenegger and Maria Shriver's divorce is set to be finalized in December. The couple - who tied the knot in 1986 - split three years ago and she filed for divorce in July 2011 following revelations he had...
Read more on Celebrity Balla
 
Kaley Cuoco throws good parties
Kaley Cuoco throws the ''best parties'' of the 'Big Bang Theory' cast. The sit-com stars - Kaley, Simon Helberg, Johnny Galecki, Jim Parsons, Kunal Nayyar, Mayim Bialik, and Melissa Rauch - are close friends off screen...
Read more on Celebrity Balla
 
Craig Ferguson took acid with Peter Capaldi instead of studying
Craig Ferguson was too busy ''taking acid'' with Peter Capaldi to study. The 'Late Late Show' presenter admits he is often asked for career tips on breaking into the TV industry, but claimed he ''doesn't know'' because...
Read more on Celebrity Balla
 
Stephanie Leonidas wants to be first female Doctor Who
Stephanie Leonidas wants to be the first female Doctor Who. The 30-year-old actress has revealed that if she was to take on a role in the BBC sci-fi series, it would have to be that of the titular Time Lord himself....
Read more on Celebrity Balla
 
Chanderpaul climbs to 3rd among Test batsmen
Dubai, Sep 17 (IANS) Riding on his two match-winning knocks against Bangladesh in the second Test, West Indies' veteran batsman Shivnarine Chanderpaul leapfrogged Angelo Mathews and David Warner to be positioned third...
Read more on Sport Balla
 
Apple Watch Could Cause More Road Accidents In the UK
The Apple Watch can be trendy and fashionable, but might be not very safe to use while driving, as an organization states that the device can cause major distractions, which might lead to serious road accidents.The...
Read more on Apple Balla
 
Ukraine government to verify 1 mn civil servants' loyalty
Kiev, Sep 17 (IANS) One million civil servants in Ukraine will be screened for their loyalty to the new government, Prime Minister Arseniy Yatseniuk has said. The parliament passed a new law Tuesday, allowing the...
Read more on Politics Balla
 
Five arrested in France on suspicion of recruiting jihadis
Paris, Sep 17 (IANS) French Interior Minister Bernard Cazeneuve Wednesday announced the arrest of five suspected recruiters for jihad in Syria as part of the government's plan against terrorism and recruitment drive...
Read more on Politics Balla
 
Hamas, Fatah await Egypt response for renewed dialogue
Ramallah, Sep 17 (IANS) Palestinian President Mahmoud Abbas's Fatah Party and the Hamas movement are awaiting Egypt's response on a proposed session of internal dialogue between the two Palestinian rivals in Cairo,...
Read more on Politics Balla