360° Coverage : In Healthcare, Apple Must Square Up To Huge Samsung Ambitions

In Healthcare, Apple Must Square Up To Huge Samsung Ambitions

Jun 11 2014, 5:08am CDT | by

Apple went public last week with its new Health Kit, the SDK for health applications on iOS 8, and its partnership with the Mayo Clinic. Rival Samsung, though, is already way down the road into healthcare on many fronts.

Too little too late from Apple? That was hardly the mood after WWDC. And Apple will bring its incredible branding power and ease of use to the sector, while Samsung brings muscle and aggression.

But let’s be clear. Samsung is well entrenched in health.

Apple earned plaudits last week from an adoring audience but Samsung moved into health two years earlier with its Galaxy S3. Its Note and Galaxy smartphones are now integrated with its own tracking device , the Gear Fit.

So far, so good. Samsung will be a worthy competitor with its health-oriented devices and services. But the endgame in health is integration. Who will control the relationship between patient and health care provider?

Apple chose to announce its health app and health kit along with a new partnership with renowned health institution – the Mayo Clinic .

That might be good for demonstrating some of the benefits of health monitoring but The Mayo Clinic is just one institution. Its relevance is symbolic. More important in the long run is its partnership with Epic Systems , a hospital information systems provider. Information Week believes it will give Apple huge credibility in the hospital environment.

Meanwhile Samsung has chosen a variety of routes into health. Just prior to Apple’s announcement Samsung announced SAMI – “the Samsung Architecture for Multimodal Interactions, a cloud-based open software platform capable of bringing together diverse data from a variety of sources for analysis.”

Samsung also showed a modular wearable device (albeit a “reference architecture” rather than a shipping product) that’s capable of accepting plug-in sensors from third-party hardware developers.

Those measures have been interpreted as a spoiling gesture on the eve of Apple’s WWDC. But Samsung has been positioning itself in health care in a much more comprehensive way than Apple has.

While SAMI might be a strategy for how to take data from a variety of wearable devices and integrate them in a dashboard, Samsung’s real ambition is “to become a global leader as a healthcare company through joining together its display, semiconductor, and mobile businesses”.

In other words, for Samsung, health is about bringing it all together. It funnels a lot of that energy through its subsidiary Samsung Medison .

Through Samsung Medison and its core electronics business, Samsung has a growing business in medical imaging and diagnostics (for example in Ultrasound technology and X-Ray), medical Cloud, and in mobile patient records access within hospitals.

 />/>

It is also collaborating with global health insurer CIGNA , though the exact details  of the deal announced in the Fall of 2013 are unclear. The collaboration is specifically targeted at the S Health platform, which is interesting but only becomes important if it has a cost benefit for patients or hospitals. The two companies explained the scope at the time:

The initial development is focused on delivering health-related tips and articles through the Samsung S Health Application, with an ultimate goal of connecting individuals with caregivers, doctors and hospitals to improve health and wellness globally.

That’s easier when you already have a position inside the hospital, in diagnostics.

So Apple has moved into health and earned a lot of kudos. Samsung is in the diagnostics business, has a lever on the health insurance model, has the mobile platform and ideas on how to integrate and analyze the data. As mobile becomes more and more about the service, the Apple Samsung rivalry is set to grow.

Connect on Twitter? I am @haydn1701 . Join me on Facebook or Google

 
 
 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Apple TV Is A Huge Cash Cow, Which Is Why Apple Is In No Rush To Make It Better
Apple TV Is A Huge Cash Cow, Which Is Why Apple Is In No Rush To Make It Better
There is one thing standing between Apple TV and being the number one media player, and that’s the enormous pile of money it’s making. According to the firm, Apple TV has now made $1 billion in media sales. These are...
 
 
Every iPhone Has A Security Backdoor. Apple Denies It Is A Threat
Every iPhone Has A Security Backdoor. Apple Denies It Is A Threat
iPhone and iPad users have long been able to laud the superior security of their devices over rivals. But it seems one crucial aspect has been forgotten: what if the hacker is Apple? Responding to an eye opening talk...
 
 
Apple posts monster Q3 profit on $37.43 in revenue, beats estimates
Apple posts monster Q3 profit on $37.43 in revenue, beats estimates
Apple’s stock has been soaring lately, up more than 24% over the past three months. Shares took off in late April when Apple announced a 7-for-1 split that would take place in early June, and the stock has kept...
 
 
Why Apple’s iPhone 6 should launch on September 12th
Why Apple’s iPhone 6 should launch on September 12th
While some reports say the next-gen iPhones will be launched on September 19th – not to mention that some retailers already offer pre-order options of the iPhone 6, despite the fact that it doesn’t yet exist – Business...
 
 
 

Latest from the Network

Jada Pinkett Smith stands up against sexual assault
Los Angeles, July 23 (IANS) Actress Jada Pinkett Smith has taken on cause of sexual assault after a family incident. Smith is speaking up for rape victims, a cause that nearly hit close to home for the actress, who...
Read more on Celebrity Balla
 
Ian Somerhalder and Nikki Reed 'smitten with each other'
Ian Somerhalder and Nikki Reed are reportedly ''smitten with each other.'' The 'Twilight' beauty and 'The Vampire Diaries' actor recently struck up a relationship after being friends for many years, but they are...
Read more on Celebrity Balla
 
Whitney Houston's mother 'exhausted' by misinformation
Whitney Houston's mother is ''exhausted'' by the misinformation surrounding her late daughter. Cissy Houston is furious that Lifetime are creating a biopic depicting the legendary singer's rocky relationship with ex-...
Read more on Celebrity Balla
 
Bradley Cooper and Suki Waterhouse to wed next year?
Bradley Cooper is reportedly planning to marry Suki Waterhouse on his 40th birthday next year. The 'Hangover' hunk is keen to tie the knot with the 22-year-old model - whom he has been dating since March last year - in...
Read more on Celebrity Balla
 
US approves probes against Chinese tires
Washington, July 23 (IANS) The US International Trade Commission (USITC) Tuesday approved the anti-dumping and countervailing duties investigations against imports of certain passenger vehicle and light truck tires...
Read more on Business Balla
 
Eddie Murphy's namesake drops defamation lawsuit
Los Angeles, July 23 (IANS) Actor Eddie Murphy gets a clean chit after a comedian, who shares his last name, dropped a defamation lawsuit against the star. Brando Murphy had filed a $50 million lawsuit against "The...
Read more on Celebrity Balla
 
Fighting in Gaza will end 'in very near future': UN chief
United Nations, July 23 (IANS) UN Secretary General Ban Ki-moon said Tuesday that he believed his talks with world leaders will lead to an end to the ongoing fighting between Israel and Hamas "in the very near future...
Read more on Politics Balla
 
Nigeria poverty level drops: Report
Lagos, July 23 (IANS) Poverty rate in Nigeria has dropped from 35.2 percent to 33.1 percent in 2013, a latest World Bank report said Tuesday. The decrease represents a dramatic drop from an estimated poverty rate of...
Read more on Business Balla
 
UN agencies call for actions against polio in Syria
Geneva, July 23 (IANS) The World Health Organisation and the United Nations International Children's Emergency Fund Tuesday said in a report that actions are needed to protect children against polio in Syria as polio...
Read more on Business Balla
 
Kevin Spacey offered donation to turn vegetarian
Los Angeles, July 23 (IANS) Actor Kevin Spacey has been offered a donation of $6,000 to his theatre company by animal rights campaigners if he switches meat for vegetarian food at an upcoming fundraising barbecue. The...
Read more on Celebrity Balla