Jun 5 2014, 4:10am CDT | by Forbes
comScore’s April U.S. smartphone market share data shows Apple the leading vendor at 41.4%. Its share is flat from March, down 0.2% since January and up 2.2% from a year ago. Samsung continues to strengthen its number two position of 27.7% by increasing its share every month since February last year when it was 21.3%. LG, Motorola and HTC have been trading the third to fifth spots over the past six months and are currently at 6.5%, 6.3% and 5.3% share, respectively. I have created a Google Doc that has information going back to October 2011 with comScore data.
Google’s Android and Apple’s iOS continue to be the number one and two platforms respectively and have gained a combined 270 basis points of share to 93.9%. Google’s and Apple’s gain have come at the expense of Blackberry while Microsoft has increased its share slightly from 3.0% to 3.3% in the past year.
U.S. smartphone penetration approaching 70%
comScore estimates that 69.6% of mobile users use smartphones which is up from 58% a year ago. Not surprisingly growth in the smartphone market will have to come from other regions around the globe. Statista has created a chart from an Ericsson mobility report that shows the Asia-Pacific region adding 2 billion smartphone subscriptions between 2013 and 2019 with Central Europe/Middle-East/Africa adding just under 1 billion. North America will add the least at 110 million.
Source: Statista via Ericsson mobility report
To give a bit more perspective on where mobile subscribers reside below is a chart from the Ericsson report that North America and the Middle East have the fewest number of users at 365 million while Asia-Pacific (ex-China) has the largest number of subscribers at 1.355 billion and China has 1.25 billion.
Source: Ericsson mobility report
There have been and will always be concerns about Apple’s high-end strategy which leads to market share concerns. It is worthwhile to note that the company’s largest revenue increase for the March quarter came from Japan at 26% year over year with China at 13%. However, these were skewed upwards by the addition of NTT DoCoMo and China Mobile, respectively, so it will be another year to get a better read on how the iPhone is doing. But then again a larger screen iPhone should be out by then so growth should remain strong in those regions.
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