Apple's U.S. iPhone Market Share Holding Steady

Jun 5 2014, 4:10am CDT | by

comScore’s April U.S. smartphone market share data shows Apple the leading vendor at 41.4%. Its share is flat from March, down 0.2% since January and up 2.2% from a year ago. Samsung continues to strengthen its number two position of 27.7% by increasing its share every month since February last year when it was 21.3%. LG, Motorola and HTC have been trading the third to fifth spots over the past six months and are currently at 6.5%, 6.3% and 5.3% share, respectively. I have created a Google Doc that has information going back to October 2011 with comScore data.

Source: comScore

Google’s Android and Apple’s iOS continue to be the number one and two platforms respectively and have gained a combined 270 basis points of share to 93.9%. Google’s and Apple’s gain have come at the expense of Blackberry while Microsoft has increased its share slightly from 3.0% to 3.3% in the past year.

U.S. smartphone penetration approaching 70%

comScore estimates that 69.6% of mobile users use smartphones which is up from 58% a year ago. Not surprisingly growth in the smartphone market will have to come from other regions around the globe. Statista has created a chart from an Ericsson mobility report that shows the Asia-Pacific region adding 2 billion smartphone subscriptions between 2013 and 2019 with Central Europe/Middle-East/Africa adding just under 1 billion. North America will add the least at 110 million.

Source: Statista via Ericsson mobility report

To give a bit more perspective on where mobile subscribers reside below is a chart from the Ericsson report that North America and the Middle East have the fewest number of users at 365 million while Asia-Pacific (ex-China) has the largest number of subscribers at 1.355 billion and China has 1.25 billion.

Source: Ericsson mobility report

There have been and will always be concerns about Apple’s high-end strategy which leads to market share concerns. It is worthwhile to note that the company’s largest revenue increase for the March quarter came from Japan at 26% year over year with China at 13%. However, these were skewed upwards by the addition of NTT DoCoMo and China Mobile, respectively, so it will be another year to get a better read on how the iPhone is doing. But then again a larger screen iPhone should be out by then so growth should remain strong in those regions.

Follow me on Twitter @sandhillinsight. You can find my other Forbes posts here.

 
 
 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

$75,000 Apple Watch revealed
$75,000 Apple Watch revealed
When Apple's designs are not exclusive enough then there are 3rd parties who add gold and diamonds to the iGadget to make them precious. Brikk announced the Lux Watch, a diamond studded version of the Apple Watch.
 
 
Apple is designing its own Electric Car?
Apple is designing its own Electric Car?
Tesla has been rightfully warned in the nick of time. An Apple Car is in the works and it might outdo Tesla Motors. Apple is hiring chief automotive executives and engineers, for its top secret project to build an electric car named ‘Titan’.
 
 
Apple Watch to be featured in Vogue
Apple Watch to be featured in Vogue
12 page spread coming to magazine
 
 
Apple facing Chinese sanctions
Apple facing Chinese sanctions
Company part of government blacklist