Apple's U.S. iPhone Market Share Holding Steady

Jun 5 2014, 4:10am CDT | by

comScore’s April U.S. smartphone market share data shows Apple the leading vendor at 41.4%. Its share is flat from March, down 0.2% since January and up 2.2% from a year ago. Samsung continues to strengthen its number two position of 27.7% by increasing its share every month since February last year when it was 21.3%. LG, Motorola and HTC have been trading the third to fifth spots over the past six months and are currently at 6.5%, 6.3% and 5.3% share, respectively. I have created a Google Doc that has information going back to October 2011 with comScore data.

Source: comScore

Google’s Android and Apple’s iOS continue to be the number one and two platforms respectively and have gained a combined 270 basis points of share to 93.9%. Google’s and Apple’s gain have come at the expense of Blackberry while Microsoft has increased its share slightly from 3.0% to 3.3% in the past year.

U.S. smartphone penetration approaching 70%

comScore estimates that 69.6% of mobile users use smartphones which is up from 58% a year ago. Not surprisingly growth in the smartphone market will have to come from other regions around the globe. Statista has created a chart from an Ericsson mobility report that shows the Asia-Pacific region adding 2 billion smartphone subscriptions between 2013 and 2019 with Central Europe/Middle-East/Africa adding just under 1 billion. North America will add the least at 110 million.

Source: Statista via Ericsson mobility report

To give a bit more perspective on where mobile subscribers reside below is a chart from the Ericsson report that North America and the Middle East have the fewest number of users at 365 million while Asia-Pacific (ex-China) has the largest number of subscribers at 1.355 billion and China has 1.25 billion.

Source: Ericsson mobility report

There have been and will always be concerns about Apple’s high-end strategy which leads to market share concerns. It is worthwhile to note that the company’s largest revenue increase for the March quarter came from Japan at 26% year over year with China at 13%. However, these were skewed upwards by the addition of NTT DoCoMo and China Mobile, respectively, so it will be another year to get a better read on how the iPhone is doing. But then again a larger screen iPhone should be out by then so growth should remain strong in those regions.

Follow me on Twitter @sandhillinsight. You can find my other Forbes posts here.

 
 
 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

iPhone 7 To Feature A New Flash Camera Unit
iPhone 7 To Feature A New Flash Camera Unit
Apple iPhone 7 has been expected to make an entry in late 2016. The expected month is September, which is the usual month of Apple flagship launch.However, the late launch never bothers the people who spread rumors....
 
 
Apple Is The Fourth Luxury Brand Of The World
Apple Is The Fourth Luxury Brand Of The World
Apple Watch has surpassed all the watches and has ranked as the topmost talked about and used Watch.An examination of different social media posts and consumer usage reports has shown that around 700 million posts has...
 
 
iPad Air 3 Leaked with LED flash and Four Speakers
iPad Air 3 Leaked with LED flash and Four Speakers
Recently, technical drawings for the upcoming iPad Air 3 were leaked online. According to the drawing, Apple iPad Air 3 will have an LED back flash, four-speaker audio setup along with the camera. The mentioned drawings...
 
 
Apple Q1 2016 Revenue Sets New Record Amidst Massive Growth Slowdown
Apple Q1 2016 Revenue Sets New Record Amidst Massive Growth Slowdown
Apple's revenue in the Holiday quarter was $75.9 billion. $1.3 billion more than in a year ago.