Apple's U.S. iPhone Market Share Holding Steady

Jun 5 2014, 4:10am CDT | by

comScore’s April U.S. smartphone market share data shows Apple the leading vendor at 41.4%. Its share is flat from March, down 0.2% since January and up 2.2% from a year ago. Samsung continues to strengthen its number two position of 27.7% by increasing its share every month since February last year when it was 21.3%. LG, Motorola and HTC have been trading the third to fifth spots over the past six months and are currently at 6.5%, 6.3% and 5.3% share, respectively. I have created a Google Doc that has information going back to October 2011 with comScore data.

Source: comScore

Google’s Android and Apple’s iOS continue to be the number one and two platforms respectively and have gained a combined 270 basis points of share to 93.9%. Google’s and Apple’s gain have come at the expense of Blackberry while Microsoft has increased its share slightly from 3.0% to 3.3% in the past year.

U.S. smartphone penetration approaching 70%

comScore estimates that 69.6% of mobile users use smartphones which is up from 58% a year ago. Not surprisingly growth in the smartphone market will have to come from other regions around the globe. Statista has created a chart from an Ericsson mobility report that shows the Asia-Pacific region adding 2 billion smartphone subscriptions between 2013 and 2019 with Central Europe/Middle-East/Africa adding just under 1 billion. North America will add the least at 110 million.

Source: Statista via Ericsson mobility report

To give a bit more perspective on where mobile subscribers reside below is a chart from the Ericsson report that North America and the Middle East have the fewest number of users at 365 million while Asia-Pacific (ex-China) has the largest number of subscribers at 1.355 billion and China has 1.25 billion.

Source: Ericsson mobility report

There have been and will always be concerns about Apple’s high-end strategy which leads to market share concerns. It is worthwhile to note that the company’s largest revenue increase for the March quarter came from Japan at 26% year over year with China at 13%. However, these were skewed upwards by the addition of NTT DoCoMo and China Mobile, respectively, so it will be another year to get a better read on how the iPhone is doing. But then again a larger screen iPhone should be out by then so growth should remain strong in those regions.

Follow me on Twitter @sandhillinsight. You can find my other Forbes posts here.


<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.


blog comments powered by Disqus

Latest stories

Amazon Black Friday 2015 Sale is Live: The Best Deals
Amazon Black Friday 2015 Sale is Live: The Best Deals
The Black Friday 2015 sale on Amazon is an 8 Day event.
Amazon Black Friday 2015 Deals Unveiled
Amazon Black Friday 2015 Deals Unveiled
The Black Friday 2015 Deals offered in the Amazon Black Friday 2015 Sale are here.
Sam&#039;s Club Holiday Savings Celebration Sale 2015 Kicked Off Online
Sam's Club Holiday Savings Celebration Sale 2015 Kicked Off Online
The Sam's Club sale on Saturday November 14 is the first big Black Friday 2015 sale of the year and the Black Friday deals are online now ahead of the stores opening.
Find Hot Black Friday 2015 Deals
Find Hot Black Friday 2015 Deals
The Black Friday 2015 Ads are rolling advertising the Black Friday 2015 deals.