360° Coverage : Apple's iPhone Japan Sales Decreased Significantly In April

Apple's iPhone Japan Sales Decreased Significantly In April

May 30 2014, 10:16am CDT | by

BCN tracks smartphone sales in Japan and its data shows (if I’m reading the press release correctly since it is not all translated from Japanese) that iPhone 5s sales decreased from 3.9 million in March to .57 million in April or down 85%. The 5c also had a significant 65% month to month decline from .43 million to .15 million in April.

It does appear that iPhone March sales in Japan were positively affected by the pending 5% to 8% sales tax increase on April 1. Total iPhone sales were 1.8 million in both January and February and fell to 0.7 million in April, down 61% from the first two months of the year.

For the March quarter BCN estimates that there were 8 million iPhones sold in Japan. That translates to Japan accounting for 18.3% of total iPhone unit sales (8 million of the 43.7 million total) vs. its total revenue contribution of 8.7%. The difference isn’t too surprising since NTT DoCoMo started selling the iPhone with the 5c and 5s and therefore skewed the comparisons.

Source: BCN

iPhones could continue to show low sales in May

While I only have one week of data for the week of May 19 to 25 the best showing for an iPhone was 8th place with the 5s 16 GB model sold by KDDI (Au) which had been in 4th place the week before. The same model at Softbank fell from 3rd to 9th position week to week. The top two selling smartphones for the week were Sony Xperias and they also held the 5th and 6th positions.

While Apple understands the dynamics of its various markets well and I’m sure took the sales pull ahead created by the sales tax change into account when developing its guidance such a significant decline bears watching during the quarter.

Follow me on Twitter @sandhillinsight. You can find my other Forbes posts here.

 
 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Apple Black Friday Sale Released
Apple Black Friday Sale Released
The Apple Store Black Friday 2014 deals are online. You can shop the Apple Gift Card Bundles now.
 
 
Apple Continues to Depend on Samsung
Apple Continues to Depend on Samsung
Despite previous speculation, Apple still relies on Samsung for the production of the components of its major devices
 
 
Apple Black Friday Deals are on Sale in MacMall Black Friday 2014 Sale
 
 
The Black Friday 2014 Sales You can Shop Today 11/26
The Black Friday 2014 Sales You can Shop Today 11/26
Over 20 Black Friday 2014 sales are already launched. Get the deals early to get your head free for the hard to get Black Friday deals to be released on Thanksgiving Day.
 
 
 

Latest from the Network

Apple Black Friday Sale Released
The Apple Black Friday 2014 Sale has launched online at the Apple Store. Apple has announced a huge charity promotion to fight AIDS for Black Friday and Cyber Monday. Apple will donate a portion of the sales the company...
Read more on Apple Balla
 
A look at Black Friday video game deals
All major retailers will be getting in the video game Black Friday spirit. PS4 and XBox One will certainly be two consoles that should garner huge sales but actual games should do good as well. One thing that is for...
Read more on Black Friday Countdown
 
Comics looking for event filled Black Friday
While video games and other electronic gadgets look to be the big draw on deals during Black Friday, comic book readers and fans will be able to find their fair share of deals as well. It has been announced that two...
Read more on Black Friday Countdown
 
Anna Kendrick positive after nude photo leak
Anna Kendrick is looking at the positives following the recent hacking of her nude photos. The 'Pitch Perfect' star - whose naked pictures were posted online by hackers earlier this year alongside other stars like...
Read more on Celebrity Balla
 
Benedict Cumberbatch hates selfies
Benedict Cumberbatch hates selfies. The 'Imitation Game' actor - who recently announced his engagement to Sophie Hunter - won't be personally taking any photos of him and his bride on their wedding day and instead would...
Read more on Celebrity Balla
 
James Franco filmed threesome with Zachary Quinto
James Franco and Zachary Quinto filmed a threesome for their new film 'Michael'. The actors took part in the sexy scene alongside the former 'Desperate Housewives' star Charlie Carver for the upcoming drama, according...
Read more on Movie Balla
 
UN condemns attack on British embassy vehicle
United Nations, Nov 28 (IANS) The UN Security Council (UNSC) has condemned the attack on a British embassy vehicle in Kabul, Afghanistan. "The members of the UNSC expressed their deep sympathy and condolences to the...
Read more on Politics Balla
 
Not all mosquitoes can transmit malaria
New York, Nov 28 (IANS) A genetic study has revealed that certain species of mosquitoes have evolved to better transmit malaria than even some of their close cousins. The study may advance understanding about the...
Read more on Business Balla
 
Rio judge ends Olympic golf course impasse
Rio de Janeiro, Nov 28 (IANS) A Rio de Janeiro judge has rejected a request by public prosecutors to suspend an environmental permit for work on the 2016 Olympic golf course. Judge Eduardo Antonio Klausner said there...
Read more on Sport Balla