What Will Apple Do With The CEO Of Beats?

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There has been a great deal of speculation over what kinds of things Apple has in store for Beats once they purchase the company for an incredible $3.2 billion. According to a biographer of Steve Jobs, the answer lies in emails from 2002 and 2003.

Over ten years ago, Steve Jobs was in talks to bring the CEO of Beats into the Apple family. Out of all the speculation about Iovine taking a job at Apple, most of it has been in regards with their music and the iTunes Radio specifically. According to the emails that Isaacson read, however, Jobs wanted him to head up some form of video division. This is in sharp contrast to other reports that have been coming out recently. Still, the New York Post maintains that Iovine is being brought in as an adviser to CEO Tim Cook.

What stands out is that Iovine was initially one of the strong supporters that brought other music ventures into the iTunes fold. If he can manage to do the same thing with Apple TV he will be helping the company make a drastic improvement and help their chances of seeing success with a product that has been met with less than stellar reviews in the past.

It remains to be seen what the case will be, but with WWDC rapidly approaching it may be sooner rather than later.

Source: CNET

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