360° Coverage : Apple’s “Freemium” Software Sales Examined by Italian Antitrust...

Apple’s “Freemium” Software Sales Examined by Italian Antitrust Body

The app sales of Apple as well as several big names in the technology industry are being examined d by the Italian regulators for eliminating the consumers’ confusion at the time of purchasing

May 18 2014, 2:13pm CDT | by

Apple’s “Fremium” Software Sales Examined by Italian Antitrust Body
Photo Credit: Getty Images

The Italian government looks to be very serious about investigating the sales policy of “Freemiumsoftware, as its antitrust regulator continues to examine Apple’s specific apps.

According to Apple Insider, not only the software of Apple but also of a number of major technology companies, including Google, Amazon, and Gameloft, are analyzed for the in-app purchases, as the Italian body wants to ensure the customers being provided with appropriate information while buying products, consequently eliminating confusion.

The Italian antitrust body said, “Consumers could be led to think, contrary to reality, that a game is completely free and therefore they don’t know ahead of time the game’s true cost.” The regulator added, “It appears also that there is a lack of information regarding how to exclude or limit the possibility of making a purchase inside the app.”

In the previous, the European Union suggested the company not to move forward strongly with the “freemium” app strategy, as it involves a confusing approach of allowing the customers downloading specific software free of cost, and then enticing them to buy its features with the credit cards. However, the EU stated that it will cooperate with Italian antitrust regulators to examine the issue, ultimately create a way of rearranging the policy.

However, Apple hasn’t made any comment regarding the matter.

 

 

 
 
 


Ehsanul Haque Kanan is covering consumer electronics with passion. He is especially an avid follower of all things Apple.

 

blog comments powered by Disqus

Latest stories

Morgan Stanley Says that Apple Watch Demand in U.S is Increasing
Morgan Stanley Says that Apple Watch Demand in U.S is Increasing
Analyst says that demand has rise 60 percent since being on the market
 
 
Apple is Close To Bringing Their Stores to another Foreign Country
Apple is Close To Bringing Their Stores to another Foreign Country
Belgium will soon be seeing Apple stores according to memo
 
 
Apple logo
iOS 9 Rumored to Feature “Home” App for Regulating HomeKit Devices
A report states that the next version of Apple’s mobile operating system will include the “Home” app
 
 
Apple Watch Should Be in Stores by June Says Cook
Apple Watch Should Be in Stores by June Says Cook
CEO also says that talks are progressing with China for Apple Pay