360° Coverage : Apple Ready To Boost Online Sales

Apple Ready To Boost Online Sales

Cutting refund time in half is the latest strategy

May 13 2014, 12:10am CDT | by

Apple Ready To Boost Online Sales
Photo Credit: Getty Images

Apple, in a small but important step towards beefing up the supply coming out of their retail stores, has drastically cut the amount of time it takes to return items, offering refunds in half the time.

This is a costly move for Apple, but in the long run it could pay off. Other companies have offered far easier refund opportunities to their customers, something Apple has lagged behind in. When someone purchases a product off of their online store, they will now be receiving their refund in under a week, compared to an average of ten days in the past. They will now expedite the shipping through FedEx, using the 2Day service, and offering prepaid labels that let them have the returned items in as little as three days.

The move was first noticed last holiday season, although it wasn’t expected to be a permanent change. This was discovered by StellaService researchers, who study these kinds of company policies. According to their researchers, they are looking at the first time a company has done this from the supply side, talking about the costs specifically.

For them, speed is what makes the difference between competing companies. With $18.3 billion in retail sales seen each year, Apple can certainly enjoy a boost from a move such as this. They will still have to compete with the instant refunds from Amazon, although this is still a move in the right direction.

Source: Reuters

 
 
 

<a href="/latest_stories/all/all/25" rel="author">Bijon Kumar Pramanik</a>
Bijon Kumar Pramanik is an experienced technology writer working since years in the consumer electronics field.

 

blog comments powered by Disqus

Latest stories

Apple Watch Rumored to Feature Outstanding CPU, but Poor Battery Life
Apple Watch Rumored to Feature Outstanding CPU, but Poor Battery Life
The powerful performance of the S1 chip of the Apple Watch might be overshadowed by the poor battery backup time
 
 
Alleged Display of 12-Inch MacBook Air Revealed by Leaked Photos
Alleged Display of 12-Inch MacBook Air Revealed by Leaked Photos
The display contains a polished metal Apple logo on the back, rather than the typical backlit ones
 
 
Apple Watch Rumored to Include Samsung’s 28nm Chips
Apple Watch Rumored to Include Samsung’s 28nm Chips
Apple decides to still rely on Samsung for producing the chips for its major device
 
 
Apple Watch Reportedly to be Released in March 2015
Apple Watch Reportedly to be Released in March 2015
Apple Wach will enter into the market in March, while the training program for the employees will be held in February
 
 
 

Latest from the Network

Australian researcher discovers first artwork by early human
Sydney, Dec 4 (IANS) An Australian researcher has discovered what is believed to be the first artwork created by a human. The simple zigzag pattern found on a fossilized shell from the Indonesian island of Java has...
Read more on Celebrity Balla
 
Insects compete with rats to clear garbage
New York, Dec 4 (IANS) Insects play a very important role in cleaning up cities and they compete with other pests like rats and pigeons in their endeavour, a study has said. Scientists sampled arthropods - such as...
Read more on Business Balla
 
School headmaster shot dead in Pakistan
Islamabad, Dec 4 (IANS) Unidentified gunmen Thursday killed the headmaster of a private school in Pakistan's Balochistan province. Police officials said the armed men opened fire at the vehicle of Zahid Ali,...
Read more on Politics Balla
 
Four more bodies recovered from sunken South Korean ship
Seoul, Dec 4 (IANS) Four more bodies were recovered Thursday from a sunken South Korean fishing ship in the Bering Sea, the foreign ministry here said. This increased the toll to 16, including six South Koreans and 10...
Read more on Politics Balla
 
Lesbian couple asked to desist in London restaurant
London, Dec 4 (IANS) A lesbian couple in a London restaurant was asked to desist by a staff member, who asked them to "stop what you are doing". Lydia Cawson, 29, said that she and her girlfriend were asked by a staff...
Read more on Politics Balla
 
Oxford Dictionaries to add 1,000 new words
London, Dec 4 (IANS) 'Mamil' (middle-aged man in Lycra), 'silvertail' (a person who is socially prominent or who displays social aspirations) and 'crony capitalism' are among the 1,000 new words to be added to...
Read more on Celebrity Balla
 
Oceans play key role in global 'warming hiatus'
London, Dec 4 (IANS) Increased heat uptake across three oceans - North Atlantic, the Southern Ocean and Equatorial Pacific Ocean - is the likely cause of the 'warming hiatus' -- the current decade-long slowdown in...
Read more on Politics Balla
 
Novel imaging to identify if TB drugs are working
Washington, Dec 4 (IANS) Tuberculosis patients who are not cured of the infection can develop multi-drug resistant TB and have to take as many as six drugs for two years. Now, researchers at University of Pittsburgh...
Read more on Business Balla
 
PM makes first appointment to High Court of Australia
Canberra, Dec 4 (IANS) Prime Minister Tony Abbott's government Thursday appointed former Victorian Supreme Court judge Geoffrey Nettle as the next Justice of the High Court of Australia. Attorney General George...
Read more on Politics Balla
 
18 suspected militants killed in Pakistan airstrikes
Islamabad, Dec 4 (IANS) At least 18 suspected militants were killed Thursday in airstrikes conducted by Pakistan Air Force fighter jets in North Waziristan. According to officials, the airstrikes were conducted in...
Read more on Politics Balla