May 10 2014, 11:37pm CDT | by Ehsanul Haque Kanan
Apple might be planning not only to purchase Beats Electronics but also engaging its two top-ranked officials, as the company is rumored to appoint Jimmy Iovine and musician Dr. Dre in senior positions.
According to Mac Rumors, despite their exact roles are yet to be revealed, Iovnine and Dre are unlikely to work with Apple on a full-time basis. However, they might play significant roles to attract a huge number of young customers to buy Apple’s products.
According to the Wall Street Journal, “While Mr. Iovine’s rock-star temperament could still ruffle some feathers in tech-centric Cupertino, it may help Apple broker deals in the music industry and appeal to the younger consumers who gravitate to Beats headphones.”
Apple is working hard to increase the deteriorating music sales on the iTunes. The acquisition of Beats Electronics will help the tech giant adding new features in the iTunes, while engaging Jimmy Iovine and Dr. Dre to entice young customers taking the service, consequently generating a massive amount of revenue.
However, Apple hasn’t made any comment on the matter officially.
Ehsanul Haque Kanan
Ehsanul Haque Kanan is covering consumer electronics with passion. He is especially an avid follower of all things Apple.
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