According to recent reports, the New York Times is now stating that Apple is working to acquire Beats Electronics for a total of $3.2 billion. If this happens, it will be the largest deal they have made and it will make sure that iPhones have only the highest quality headphones.
The company was originally formed by Dr Dre and Jimmy Iovine, working hard to make it a company that changed the way that people view headphones. Beats by Dre are some of the most popular high end headphones that have ever been on the market, for example. In recent years, however, they have also introduced their own streaming music service, putting them in direct competition with the newly updated iTunes Radio.
In purchasing Beats, Apple will be making sure their headphones are top notch, in addition to getting rid of some of the competition that they face in terms of other streaming services. Eliminating competition has been Apple’s MO for a while now, as they work to stop any competing company, much like they are currently doing with the Samsung trials over the Android Operating system, which they say infringes on several of their patents.
They typically have saved acquisitions for suppliers in the past, but this will be the first time Apple is purchasing a brand with a reputation that has already been established.