May 7 2014, 10:49pm CDT | by Bijon Kumar Pramanik
The Time of India reported today that Apple has made the decision to stop selling the iPhone 4 in India. Many of the retail channels throughout the country have now said that they have stopped receiving inventory and aren’t expecting any more of it in the future.
This comes as a shock due to the fact that this lower cost phone was very popular in India, where cheaper phones usually come out on top. In India, it was sold for just over $300, making it the cheapest Apple product in the country. Apple has taken a lot of pride in their sales in developing markets, which makes this a somewhat strange decision from a marketing point of view.
One reason for this could be the lack of software support. Rather than being upgradable and up to date like other phones they have available, the iPhone 4 is one of the oldest that they are still producing and doesn’t fully support iOS 7 as it is, which could be a problem when another new update is released later on in the year.
In the grand scheme of things, the iPhone 4 is a small part of Apple’s sales, although it is heavily focused in areas like this. What they will do to make up for this remains to be seen.
Bijon Kumar Pramanik
Bijon Kumar Pramanik is an experienced technology writer working since years in the consumer electronics field.
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