Apr 27 2014, 12:16am CDT | by Bijon Kumar Pramanik
Apple is expected to be releasing a number of new products later on in the year, but it wasn’t yet known just how much they were spending in order to do this. Among those products, are the iWatch, iPhone 6, iPad Pro, and more.
During the past few years, Apple has been spending a large amount of money on research and development, with 2% of their revenue going towards it in 2012. Now, however, they are spending $2.8 billion on new devices, an increase to 3.1%. This large jump could mean any number of things, but it is coming in large part from manufacturing equipment, device services, and product tooling.
That means that Apple is spending every penny necessary to revolutionize the market again by releasing a number of products in a single year. Time Cook has previously said that they are working on something that will change things the way the iPhone did, although he has been tight lipped when it comes to specific details.
With their conference fast approaching, it is likely that we will see the fruits of this spending sooner rather than later. A Q4 release is expected for the new products, but official word should be coming soon. Stay tuned to find out what exactly this spending has earned them, in addition to when you can get your hands on it for yourself.
Bijon Kumar Pramanik
Bijon Kumar Pramanik is an experienced technology writer working since years in the consumer electronics field.
blog comments powered by Disqus