Samsung Galaxy S5 Is Already Battling The iPhone 6

Apr 16 2014, 2:12pm CDT | by

Samsung Galaxy S5 Is Already Battling The iPhone 6
Photo Credit: Forbes Apple

It’s less than a year after Samsung’s landmark Galaxy S4 Android superphone went on sale, and already the follow-up Galaxy S5 is in the wild and reportedly selling like… not hot cakes, exactly; more like… an iPhone.  And that is exactly the type of response that Samsung has been trying to essentially manufacture with the assistance of a massive marketing budget, and with the same efficiency that it manufacturers a dizzying array of devices, and often on short order.

The current discovery process of the Apple vs. Samsung trial reveals quite the obsession inside Samsung with battling Apple and the iPhone. As the Wall Street Journal reports, former Samsung America CEO Dale Sohn once wrote in a presentation that “beating Apple is no longer merely an objective. It is our survival strategy.” In emails to other top brass at the company from June 2012, Sohn referred to the impending release of the iPhone 5 as an imminent “tsunami” and implored that “we have to set up a counter plan to neutralize this tsunami.”

How exactly to go after Apple had long been a key question at the company. In another email brought forth in court by Apple this month, this one from October 2011, Samsung’s Sohn acknowledged Apple’s status as a major purchaser of Samsung components, and suggested pursuing a sort of proxy war by asking Google to launch a campaign against Apple, highlighting some of the top Android products in the market.

Clearly, by the summer of 2012 Samsung had decided it needed to mount its own offensive to confront Apple and the iPhone head on. It was only about nine months later that the Galaxy S4 was introduced with much campy (and expensive) fanfare at a bizarre, Broadway-themed launch event at New York’s Radio City Music Hall. Samsung was going to go big rather than go home.

The result has been the consolidation of the smart phone market in the eyes of consumers into not just a battle between Android and Apple, but a more narrow feud between just Samsung and Apple. Sure there are other players, but the sales figures tend to speak for themselves, with the iPhone continuing to be a top seller, followed immediately by Samsung’s flagships.

Samsung’s strategy to deflect the Apple iPhone tsunami seems to be to create  tidal waves in its own image, competing for consumers with a relentless onslaught of marketing muscle and new products that constantly keep the Samsung brand front and center.

While new iterations of the iPhone tend to roll out every 12-18 months, Samsung has setup a release schedule in which a new Android flagship (so far it’s been the latest Galaxy Note, followed by the latest in Galaxy S series) hits the market every 6-8 months. This strategy means that the latest iPhone will always be competing with both a current bestselling Samsung phone and a brand-spanking new Samsung phone.

While Apple is still the reigning global phenomenon, Samsung continues to narrow the gap. ZDNet Korea reported that first day sales of the Galaxy S5 doubled that of the Galaxy S4′s debut in some countries, particularly in Europe, with many markets selling out of the Galaxy S5 right away.

“(The S5) is selling faster than the S4 so far, though it’s difficult to share specific numbers as we’re still at early stages,” Samsung’s Yoon Han-kil told Reuters.  ”S5 sales should be much better than the S4.”

And the majority of those sales are likely to count towards neutralizing the Apple-based threat that Samsung execs were fretting about almost two years ago. Each person who buys a Galaxy S5 in the coming weeks is probably not going to buy an iPhone 6 when it comes out later this year, at least not right away.

Samsung has also been working furiously, almost embarrassingly, to strike a preemptive blow against Apple in the wearables market. After the original Galaxy Gear smartwatch failed to impress, the company is now back to its old tricks, throw three new models of smartwatches against the wall to see what sticks with consumers.

It seems Samsung saw a tsunami coming out of Apple a few years ago, and it has responded by creating its own deluge of products. It remains to be seen which will overwhelm the other, but the collateral damage is clear: Samsung set out to neutralize Apple but so far has just managed to neutralize every other already faltering smartphone maker in the business.

In Pictures: Samsung Galaxy S5

 
 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Apple TV Release Pushed Back to 2015
Apple TV Release Pushed Back to 2015
The debut of the Apple TV has been delayed due to the contractual issues with the cable companies
 
 
The Basic Model of the New 15-Inch Retina MacBook Pro Shows Significant Speed Bo
The Basic Model of the New 15-Inch Retina MacBook Pro Shows Significant Speed Boost
The 15-inch Retina MacBook Pro proves that it can perform much better than its predecessors
 
 
Apple Reportedly Releasing the iPhone 6 on October 14
Apple Reportedly Releasing the iPhone 6 on October 14
iPhone 6 will be revealed on September 16, followed by being revealed on October 14
 
 
Depression increases dementia risk
New York, July 31 (IANS) The secret of preventing memory loss in old age may lie in treating depression and causes of stress early as researchers have confirmed that depression indeed increases the risk of dementia.
 
 
 

Latest from the Network

Kelsey Grammer wants more kids
Los Angeles, Aug 1 (IANS) Actor Kelsey Grammer, who recently became father for the sixth time and is also a grandfather, is keen to expand his family even at the age of 69. His young wife Kayte gave birth to the...
Read more on Celebrity Balla
 
Eddie Cibrian has no 'ulterior motives'
Eddie Cibrian believes his new reality TV show will prove he is devoted to LeAnn Rimes. The 41-year-old actor, who tied the knot with the country singer in 2011 after their affair led to the breakdown of their first...
Read more on Celebrity Balla
 
Chad Kroeger buys 17-carat ring for Avril Lavigne
Chad Kroeger bought Avril Lavigne a lavish 17-carat diamond ring for their first wedding anniversary. The 'Here's to Never Growing Up' hitmaker, who married the Nickelback frontman, 39, at Château de La Napoule in the...
Read more on Celebrity Balla
 
Hilary Duff's separation has been 'very difficult'
Hilary Duff admits her split from husband Mike Comrie has been ''very difficult.'' The 'Chasing the Sun' hitmaker, who announced her separation from the former ice hockey player in January after three years of marriage...
Read more on Celebrity Balla
 
China accuses US over military reconnaissance
Beijing, Aug 1 (IANS) China Thursday accused the US of regular reconnaissance by naval ships and aircraft in Chinese waters and airspace. "Vessels and aircraft of the US military have for a long time carried out...
Read more on Politics Balla
 
UAE provides $544 mn for needy West Bank families
Dubai, Aug 1 (IANS) The United Arab Emirates (UAE) has provided two million Dirham (544 million dollars) in aid to more than 4,400 needy families in the West Bank during holy month of Ramadan. The aid was provided...
Read more on Politics Balla
 
Iggy Azalea to make film debut in 'Fast and Furious 7'
Los Angeles, Aug 1 (IANS) Singer-model Iggy Azalea is all set to make her acting debut. She will be seen in a cameo in the forthcoming movie "Fast and Furious 7", actor Vin Diesel has revealed. The 47 year-old actor...
Read more on Celebrity Balla
 
Kelly Osbourne sued by former landlord
Los Angeles, Aug 1 (IANS) Kelly Osbourne's former landlord has sued her by claimed that the singer caused damages worth $70,000 to his property after she let her dogs defecate all over the apartment. The "Fashion...
Read more on Celebrity Balla
 
Lana Del Rey says ex-boyfriend is 'unwell'
Lana Del Rey claims her ex-boyfriend Barrie-James O'Neill is ''unwell.'' The 'Summertime Sadness' hitmaker, who split from the Scottish musician in June after three years together, admits they were not a good match, as...
Read more on Celebrity Balla
 
Ryan Seacrest's pals concerned about his gilfriend
Ryan Seacrest's friends are allegedly worried his girlfriend might be a ''gold digger.'' The 'American Idol' host, 39, started dating 24-year-old fitness trainer Shayna Taylor last summer, but his close pals reportedly...
Read more on Celebrity Balla