Samsung Galaxy S5 Is Already Battling The iPhone 6

Apr 16 2014, 2:12pm CDT | by

Samsung Galaxy S5 Is Already Battling The iPhone 6
Photo Credit: Forbes Apple

It’s less than a year after Samsung’s landmark Galaxy S4 Android superphone went on sale, and already the follow-up Galaxy S5 is in the wild and reportedly selling like… not hot cakes, exactly; more like… an iPhone.  And that is exactly the type of response that Samsung has been trying to essentially manufacture with the assistance of a massive marketing budget, and with the same efficiency that it manufacturers a dizzying array of devices, and often on short order.

The current discovery process of the Apple vs. Samsung trial reveals quite the obsession inside Samsung with battling Apple and the iPhone. As the Wall Street Journal reports, former Samsung America CEO Dale Sohn once wrote in a presentation that “beating Apple is no longer merely an objective. It is our survival strategy.” In emails to other top brass at the company from June 2012, Sohn referred to the impending release of the iPhone 5 as an imminent “tsunami” and implored that “we have to set up a counter plan to neutralize this tsunami.”

How exactly to go after Apple had long been a key question at the company. In another email brought forth in court by Apple this month, this one from October 2011, Samsung’s Sohn acknowledged Apple’s status as a major purchaser of Samsung components, and suggested pursuing a sort of proxy war by asking Google to launch a campaign against Apple, highlighting some of the top Android products in the market.

Clearly, by the summer of 2012 Samsung had decided it needed to mount its own offensive to confront Apple and the iPhone head on. It was only about nine months later that the Galaxy S4 was introduced with much campy (and expensive) fanfare at a bizarre, Broadway-themed launch event at New York’s Radio City Music Hall. Samsung was going to go big rather than go home.

The result has been the consolidation of the smart phone market in the eyes of consumers into not just a battle between Android and Apple, but a more narrow feud between just Samsung and Apple. Sure there are other players, but the sales figures tend to speak for themselves, with the iPhone continuing to be a top seller, followed immediately by Samsung’s flagships.

Samsung’s strategy to deflect the Apple iPhone tsunami seems to be to create  tidal waves in its own image, competing for consumers with a relentless onslaught of marketing muscle and new products that constantly keep the Samsung brand front and center.

While new iterations of the iPhone tend to roll out every 12-18 months, Samsung has setup a release schedule in which a new Android flagship (so far it’s been the latest Galaxy Note, followed by the latest in Galaxy S series) hits the market every 6-8 months. This strategy means that the latest iPhone will always be competing with both a current bestselling Samsung phone and a brand-spanking new Samsung phone.

While Apple is still the reigning global phenomenon, Samsung continues to narrow the gap. ZDNet Korea reported that first day sales of the Galaxy S5 doubled that of the Galaxy S4′s debut in some countries, particularly in Europe, with many markets selling out of the Galaxy S5 right away.

“(The S5) is selling faster than the S4 so far, though it’s difficult to share specific numbers as we’re still at early stages,” Samsung’s Yoon Han-kil told Reuters.  ”S5 sales should be much better than the S4.”

And the majority of those sales are likely to count towards neutralizing the Apple-based threat that Samsung execs were fretting about almost two years ago. Each person who buys a Galaxy S5 in the coming weeks is probably not going to buy an iPhone 6 when it comes out later this year, at least not right away.

Samsung has also been working furiously, almost embarrassingly, to strike a preemptive blow against Apple in the wearables market. After the original Galaxy Gear smartwatch failed to impress, the company is now back to its old tricks, throw three new models of smartwatches against the wall to see what sticks with consumers.

It seems Samsung saw a tsunami coming out of Apple a few years ago, and it has responded by creating its own deluge of products. It remains to be seen which will overwhelm the other, but the collateral damage is clear: Samsung set out to neutralize Apple but so far has just managed to neutralize every other already faltering smartphone maker in the business.

In Pictures: Samsung Galaxy S5

 
 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Apple Black Friday Deals are on Sale in MacMall Black Friday 2014 Sale
 
 
The Black Friday 2014 Sales You can Shop Today 11/26
The Black Friday 2014 Sales You can Shop Today 11/26
Over 20 Black Friday 2014 sales are already launched. Get the deals early to get your head free for the hard to get Black Friday deals to be released on Thanksgiving Day.
 
 
Target Black Friday Pre Sale launched Online
Target Black Friday Pre Sale launched Online
The Target Black Friday 2014 pre sale is live online offering $100 Gift Cards with iPad Air and iPad mini 3 purchases and many more deals.
 
 
The Best Black Friday 2014 iPad Deals
The Best Black Friday 2014 iPad Deals
The Amazon Black Friday 2014 Sale has been released. The Amazon Black Friday 2014 begins earlier than ever before. In past years the Amazon Black Friday deals week started on Sunday.Besides Amazon, Walmart has kicked...
 
 
 

Latest from the Network

Simon Cowell plans lavish Thanksgiving
Simon Cowell and Lauren Silverman will go ''all out'' for Thanksgiving. The 'X Factor' judge and his American girlfriend may be in London for the US holiday today (11.27.14), but the couple still plan to celebrate in a...
Read more on Celebrity Balla
 
Harry Styles stayed in Los Angeles to have 'a little party'
Harry Styles stayed in Los Angeles to party after the American Music Awards instead of flying to Australia with his One Direction bandmates. The 20-year-old heartthrob and bandmate Zayn Malik, 21, decided to stay in...
Read more on Celebrity Balla
 
Modi, Sharif shake hands, chat at reception
Kathmandu, Nov 27 (IANS) After a day when they apparently ignored each other in front of cameras, Indian Prime Minister Narendra Modi and Pakistani Premier Nawaz Sharif shook hands and met briefly during the retreat at...
Read more on Politics Balla
 
Arsenal's target is to top Group D: Cazorla
London, Nov 27 (IANS) Arsenal mid-fielder Santi Cazorla said that after securing the last 16 spot in Champions League, the club's next target will be the top place of the group. The English club reached the knockout...
Read more on Sport Balla
 
Five killed in Kabul suicide car bombing
Kabul, Nov 27 (IANS) At least five Afghan civilians were killed and 34 others wounded Thursday morning when a suicide car bombing targeted a British embassy armoured vehicle in eastern Kabul, sources said. The British...
Read more on Politics Balla
 
Twitter to track apps on your smartphone
New York, Nov 27 (IANS) The micro-blogging site Twitter has launched a new move to track which apps are installed on your cellphone. "To help build a more personal Twitter experience for you, we are collecting and...
Read more on Politics Balla
 
Galatasaray going through very difficult moment: Prandelli
Brussels, Nov 27 (IANS) Galatasaray coach Cesare Prandelli said that the club are going through "very difficult moment" following the 0-2 away defeat to RSC Anderlecht in the Champions League. "We will continue on our...
Read more on Sport Balla
 
Pele remains in hospital in stable condition
Rio de Janeiro, Nov 27 (IANS) Brazil football legend Pele remains in hospital as he receives ongoing treatment for a urinary tract infection. The 74-year-old is being treated with intravenous antibiotics and is in a...
Read more on Sport Balla
 
Simeone salutes his players for 4-0 win over Olympiakos
Madrid, Nov 27 (IANS) Atletico Madrid coach Diego Simeone praised his players after they defeated Olympiakos of Greece 4-0 in the Champions league at the Vicente Calderon Stadium here Wednesday. "We have produced some...
Read more on Sport Balla
 
Basel made life difficult for us: Gareth Bale
Geneva, Nov 27 (IANS) Real Madrid winger Gareth Bale said Basel posed enough threats after Real won over the Swiss club 1-0 in the Champions League Wednesday night. "Basel are still battling to qualify, still fighting...
Read more on Sport Balla