360° Coverage : Apple Blocks Bloom.fm Advertisement from iAd Network

Apple Blocks Bloom.fm Advertisement from iAd Network

Apple bans Bloom.fm from its iAd network, as it sees the London based company as a big threat

Apr 12 2014, 1:59pm CDT | by

Apple Blocks Bloom.fm Advertisement from iAd Network
Photo Credit: Getty Images

Apple seems to set up a strong strategy to conquer the radio market of UK, as the company blocks Bloom.fm, a popular streaming music service in London, from the iAd network.

According to CNET, the prohibition has been confirmed by a Bloom.fm spokesman, who states that Apple believes that his company will be a major threat to reign in the UK.

 The spokesman said, “We were surprised at Apple’s decision to ban us from their iAd network as their iTunes Radio service isn’t even available in the UK.” He added, “Bloom.fm gives you 22 million tracks for £1 a month – the price of a single download on iTunes – so I can see why they’d want to protect their business.”

The spokesman’s statement is logical, as Apple is going to launch the iTunes Radio service in the UK very soon. With a huge number of subscribers, Bloom.fm is definitely a big threat for Apple in the radio market.

Nonetheless, the spokesman believes that Apple’s prohibition will not be able to create a negative impact on his company. He said, “[Apple’s] decision isn’t going to affect our growth and it’s actually quite flattering they see us as such a threat.”

However, Apple hasn’t made any comment regarding the issue.  

 

 

 
 
 


Ehsanul Haque Kanan is covering consumer electronics with passion. He is especially an avid follower of all things Apple.

 

blog comments powered by Disqus

Latest stories

Apply Pay expected to launch In UK on 14th July
Apply Pay expected to launch In UK on 14th July
Apple Pay will begin its service in UK on July 14th
 
 
Apple Music Lands Exclusive Music Video from Eminem
Apple Music Lands Exclusive Music Video from Eminem
Phenomenal made debut on Friday
 
 
Apple Reportedly Releasing iPad Air 3 in Either October or November
Apple Reportedly Releasing iPad Air 3 in Either October or November
A report suggests that the tech giant will introduce a new version of iPad Air within this year.
 
 
Entry Level Version of iPhone 6S Rumored to Feature 16GB Storage Capacity
Entry Level Version of iPhone 6S Rumored to Feature 16GB Storage Capacity
The image of an alleged iPhone 6S logic board suggests about inclusion of the 16GB storage capacity in the base model.