360° Coverage : Apple Blocks Bloom.fm Advertisement from iAd Network

Apple Blocks Bloom.fm Advertisement from iAd Network

Apple bans Bloom.fm from its iAd network, as it sees the London based company as a big threat

Apr 12 2014, 1:59pm CDT | by

Apple Blocks Bloom.fm Advertisement from iAd Network
Photo Credit: Getty Images

Apple seems to set up a strong strategy to conquer the radio market of UK, as the company blocks Bloom.fm, a popular streaming music service in London, from the iAd network.

According to CNET , the prohibition has been confirmed by a Bloom.fm spokesman, who states that Apple believes that his company will be a major threat to reign in the UK.

 The spokesman said, “We were surprised at Apple’s decision to ban us from their iAd network as their iTunes Radio service isn’t even available in the UK.” He added, “Bloom.fm gives you 22 million tracks for £1 a month – the price of a single download on iTunes – so I can see why they’d want to protect their business.”

The spokesman’s statement is logical, as Apple is going to launch the iTunes Radio service in the UK very soon. With a huge number of subscribers, Bloom.fm is definitely a big threat for Apple in the radio market.

Nonetheless, the spokesman believes that Apple’s prohibition will not be able to create a negative impact on his company. He said, “[Apple’s] decision isn’t going to affect our growth and it’s actually quite flattering they see us as such a threat.”

However, Apple hasn’t made any comment regarding the issue.  

 

 

 
 

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Ehsanul Haque Kanan is covering consumer electronics with passion. He is especially an avid follower of all things Apple.

 

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