Apple Grabs the Wolff Olins CEO

Apple hires Carl Heiselmen with a view to strengthening the marketing strategy

Apr 12 2014, 1:55pm CDT | by

Apple Grabs the Wolff Olins CEO Carl Heiselmen
Photo Credit: Getty Images

Apple is looking to push its marketing department significantly, as the company has employed Carl Heiselmen, the CEO of Wolff Olins - a brand consulting company.

According to Apple Insider, the news has been revealed by Heiselmen himself, as he informed Ad Age about his departure from Wolff Olins after spending 14 years with the company. However, before joining there, he served as a contract designer for Apple in 1990s.

In the previous, Phil Schiller, Apple’s senior vice president of worldwide marketing, expressed his concern about Samsung’s attacking marketing strategy, as it is harming Apple’s image. It might drive the Cupertino company to engage new personnel with a view to strengthening the marketing department.

However, Apple hasn’t revealed the exact role of Heiselmen in the company.

 

 

 
 
 


Ehsanul Haque Kanan is covering consumer electronics with passion. He is especially an avid follower of all things Apple.

 

blog comments powered by Disqus

Latest stories

iPhone 7 To Feature A New Flash Camera Unit
iPhone 7 To Feature A New Flash Camera Unit
Apple iPhone 7 has been expected to make an entry in late 2016. The expected month is September, which is the usual month of Apple flagship launch.However, the late launch never bothers the people who spread rumors....
 
 
Apple Is The Fourth Luxury Brand Of The World
Apple Is The Fourth Luxury Brand Of The World
Apple Watch has surpassed all the watches and has ranked as the topmost talked about and used Watch.An examination of different social media posts and consumer usage reports has shown that around 700 million posts has...
 
 
iPad Air 3 Leaked with LED flash and Four Speakers
iPad Air 3 Leaked with LED flash and Four Speakers
Recently, technical drawings for the upcoming iPad Air 3 were leaked online. According to the drawing, Apple iPad Air 3 will have an LED back flash, four-speaker audio setup along with the camera. The mentioned drawings...
 
 
Apple Q1 2016 Revenue Sets New Record Amidst Massive Growth Slowdown
Apple Q1 2016 Revenue Sets New Record Amidst Massive Growth Slowdown
Apple's revenue in the Holiday quarter was $75.9 billion. $1.3 billion more than in a year ago.