360° Coverage : Apple Grabs the Wolff Olins CEO

Apple Grabs the Wolff Olins CEO

Apple hires Carl Heiselmen with a view to strengthening the marketing strategy

Apr 12 2014, 1:55pm CDT | by

Apple Grabs the Wolff Olins CEO Carl Heiselmen
Photo Credit: Getty Images

Apple is looking to push its marketing department significantly, as the company has employed Carl Heiselmen, the CEO of Wolff Olins - a brand consulting company.

According to Apple Insider, the news has been revealed by Heiselmen himself, as he informed Ad Age about his departure from Wolff Olins after spending 14 years with the company. However, before joining there, he served as a contract designer for Apple in 1990s.

In the previous, Phil Schiller, Apple’s senior vice president of worldwide marketing, expressed his concern about Samsung’s attacking marketing strategy, as it is harming Apple’s image. It might drive the Cupertino company to engage new personnel with a view to strengthening the marketing department.

However, Apple hasn’t revealed the exact role of Heiselmen in the company.

 

 

 
 

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Ehsanul Haque Kanan is covering consumer electronics with passion. He is especially an avid follower of all things Apple.

 

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