Apple Loop: Apple And Samsung Back In Court, The iPhone 6 Bayonet Mount, Microsoft tops the iOS App Charts

Apr 4 2014, 7:10pm CDT | by

Apple Loop: Apple And Samsung Back In Court, The iPhone 6 Bayonet Mount, Microsoft tops the iOS App Charts
Photo Credit: Forbes Apple

Apple is back in court, developers are in the WWDC raffle, Microsoft is at the top of the charts, Tim Cook might be ready to spend some money, the iPhone might get a bayonet camera lens mount, Greenpeace give Cupertino an A, anyone can make an iAd campaign, and Anand Lal Shimp shows why ‘Cyclone’ is the right codename. Apple Loop is here to remind you of a few of the very many things that happened around Apple over the last seven days.

The Next Round Of ‘Apple Vs. Samsung’ Is Under Way

The ongoing dispute over patents between Apple and Samsung heads back to the courts, as Apple request $2 billion in damages in five patent cases (reports The Verge and others).

Apple approach in this case is similar to their previous success in courts – that the mix of hardware and software elements in the original iPhone came from years of research, they shouldered the risk of disrupting the market, and Samsung did not contribute to that process.

Both parties have twenty-five hours to make their case (presumably the Judge has a chess clock on the bench) so expect an initial  judgement by the end of April.

WWDC Ticket Raffle Announced

Apple announced the opening of the application process for this year’s Worldwide Developer’s Conference. It will be held in Moscone West between June 2nd and June 6th. If you were a registered developer at the time of the announcement, you can apply to go into the random draw for the right to buy a ticket. I’m expecting attendance patterns to follow previous years, with a cap of 5,000 developer tickets and 200 student scholarships to be made available.

MS Office on iPad… 12 Million Downloads Later

Following on from last week’s release of MS Office for iPad, Microsoft has announced the three apps (Word, Excel, and PowerPoint) have been downloaded over twelve million times. Presumably that’s less than twelve million users as I would expect most Office 365 subscribers to download all three elements. Nevertheless MS Office topped the charts in iTunes on its release, and as of posting this article the three apps continue to occupy the top three slots in the Free Apps chart.

Is Tim Cook Ready To Spend Some Money?

Apple is looking to strike a deal with Japan’s Renesas Electronics over a smartphone chip unit (reports Nikkei Asian Review). Renesas SP Drivers is a joint venture between Renesas, Sharp, and Powerchip. Staff writer Yuichiro Kanematsu believes ”Apple is said to be seeking Renesas’ entire 55% stake for an estimated 50 billion yen ($479 million)”. Given Apple’s apparent interest in new techniques for manufacturing a sapphire based smartphone screen, it makes sense they would also want to explore the outer limits of driver and display technology, especially if they have a focus on saving batter power

Bayonets At The Ready

Looking to push the boat out in the imaging stakes, Apple Insider notes another US Patent granted to Apple that covers bayonet mountings on a mobile device. Similar to the arrangement on DSLR’s, the patent details the physical attributes of the connector and the notes that this design is less obtrusive than using a screw style fitting, and more secure than using a magnetic system.

Whether this will turn up in the next iteration of the iPhone or iPad, whether it will be used further down the line, or it is simply a patent that is filed away as ‘a good idea and never used remains to be seen, but with photography remaining an important part of smartphone marketing, this is likely to show up sooner rather than later.

null

Greenpeace Give Apple An ‘A’

Apple has been awarded three ‘A’ grades by Greenpeace in the environmentalists’ campaign for clean energy./>/>

The ‘Clicking Clean: How Companies are Creating the Green Internet‘ report looks at all the major players in the current market (reports CNet), and  the Cupertino based company is the only listed company with a 100% rating on the use of clean renewable energy, including wind and solar power, and is “the first company to achieve its 100% renewable energy goal to power its iCloud.”

Greenpeace is looking for more than Apple to reach that 100% level. Facebook and Google have also committed to reaching this target, and the ultimate aim of the Clicking Clean campaign is to “power the Internet with 100 percent renewable energy.”

iAd Opens Up To Non-Developers

Previously only open to mobile developers with an Apple ID, the iAD platform is now open to anyone with an Apple ID (reports AdAge). Using the iAd Workbench tool, users can sign up and have a campaign running in under two days. The advertising units, which will support short videos, can point users to mobile applications as well as promoted iTunes content or a separate website.

CPC and CPM campaigns are available, although there’s no official word on the effective rates. iAd’s net revenue in 2012 was $260 million, and is expected to double this year to $487 million (eMarketer) and a 2.7% share of the US mobile advertising revenue.

Anandtech Examines The A7

Anand Lal Shimp has been taking a detailed look at Apple’s A7 chip over on Anandtech as he revisits his iPhone 5S review to answer his personal question of “how did Apple double the CPU performance without scaling the frequency?” Time for a direct quote:

As far as I can tell, peak issue width of Cyclone is 6 instructions. That’s at least 2x the width of Swift and Krait, and at best more than 3x the width depending on instruction mix. Limitations on co-issuing FP and integer math have also been lifted as you can run up to four integer adds and two FP adds in parallel. You can also perform up to two loads or stores per clock.

The A7 chip is Apple’s first 64 bit ARMv8  processor, and is currently powering the iPhone 5S, 5C, the iPad Air, and the iPad mini with Retina Display. The micro-architecture inside that chip (codenamed ‘Cyclone’) is going to be used for many years across Apple’s mobile hardware portfolio. Shimp has detailed why there is more than enough performance in hand for Apple to deliver improved performance for users and developers future hardware.

That’s it for this week on the Apple Loop, have a great weekend, and see you here next week! Forbes’ previous Apple Loop column can be found here.

Apple's Most Notable Acquisitions

 
 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Apple Store Black Friday 2014 Sale uncovered
Apple Store Black Friday 2014 Sale uncovered
The Apple Store Black Friday 2014 Ad is here. The Gift Card deals are lower than last year, but more products qualify.
 
 
A8 Chip of iPhone 6 and iPhone 6 Plus Can Handle 4K Videos
A8 Chip of iPhone 6 and iPhone 6 Plus Can Handle 4K Videos
The WALTR developers find a great function of the A8 processor in the iPhone 6 and iPhone 6 Plus
 
 
$1 Samsung Galaxy S5 Best Buy Black Friday Deal is on Sale Now
$1 Samsung Galaxy S5 Best Buy Black Friday Deal is on Sale Now
The Best Buy Black Friday 2014 Deal on the Samsung Galaxy S5 is live now. You pay $1 on contract for the Samsung Galaxy S5.
 
 
The Best Black Friday iPad Deals
The Best Black Friday iPad Deals
The Apple iPad Black Friday 2014 Deals started to sell.
 
 
 

Latest from the Network

Turkey rejects easing relations with Egypt
Istanbul, Nov 24 (IANS) Turkish President Recep Tayyip Erdogan said Monday that he rejected the reconciliation efforts for friendly relations with Egypt. Turkey does not accept the legitimacy of Egyptian President...
Read more on Politics Balla
 
US defence chief Chuck Hagel forced out
Washington, Nov 24 (IANS) In a surprise development, US Defense Secretary Chuck Hagel resigned Monday reportedly under pressure amid criticism of President Barack Obama's national security team over how to deal with...
Read more on Politics Balla
 
Bette Midler slams 'silly' Ariana Grande
Bette Midler has slammed Ariana Grande's ''silly high voice''. The 68-year-old actress hit out at the 21-year-old star's sexy music videos for being ''silly beyond belief'', and insists the 'Bang Bang' hitmaker's...
Read more on Celebrity Balla
 
Demi Lovato: Me and Miley have nothing in common
Demi Lovato insists she and Miley Cyrus won't be friends again because they have nothing in common. The 22-year-old singers were good pals during their rise to fame but the 'Heart Attack' hitmaker admits that while she...
Read more on Celebrity Balla
 
Indian American scientist develops path to brighter LCD displays
Washington, Nov 24 (IANS) Researchers led by an Indian-American have developed a polarising filter that can result in mobile device displays that last much longer on a single battery charge and cameras that can shoot...
Read more on Politics Balla
 
Kohl's Black Friday Sale launched Online
The Kohl's Black Friday 2014 sale starts at 6pm on Thanksgiving Day in stores, but has launched now on kohls.com. Kohl's offers again the popular $15 Kohl's Cash on every $50 spent in this year's Black Friday sale. This...
Read more on Black Friday Countdown
 
Brenton Thwaites for Pirates of the Caribbean: Dead Men Tell No Tales
Brenton Thwaites will star in 'Pirates of the Caribbean: Dead Men Tell No Tales'. The star will play the role of British soldier Henry, beating fellow actors such as Ansel Elgort of 'The Fault In Our Stars' and George...
Read more on Movie Balla
 
Josh Hutcherson 'moves on' from young adult movies
Josh Hutcherson wants to ''move on'' from young adult films like 'The Hunger Games'. The 22-year-old actor - who has starred in four films based on the dystopian 'Hunger Games' novels since 2011 - plans to explore other...
Read more on Movie Balla
 
33 IS militants killed in Iraq's Mosul, two towns retaken (Roundup)
Baghadad, Nov 24 (IANS) At least 33 militants of the Islamic State (IS) died Monday in the Iraqi city of Mosul and the surrounding area, including a leader who was responsible for the sale of kidnapped Yazidi women,...
Read more on Politics Balla
 
Jailbreak in Argentina, 32 inmates escape
Buenos Aires, Nov 24 (IANS/EFE) Thirty-two inmates escaped over the weekend from a police jail in Rosario, a city in central Argentina, police said Monday. The inmates broke out of the jail Sunday by threatening the...
Read more on Politics Balla