Advertising is one of the most important parts of making money as a modern business online, but many times it can seem like something that is outside of the realm of many smaller owners. iAds has been the most popular choice for people who want to target Apple users, but it has traditionally only been open to developers who are willing to pay a fee each year just for the privilege.
This is in comparison to companies like Google who simply allow you to pay per click or impression, opening the options up to millions of people. That is the same system that Apple is expected to begin using with iAds. By doing this, users will be able to take advantage of the incredible user base that apps have. Apps run the market in many cases and millions are sold every single day. By using iAds, businesses will now be able to take advantage of the easy way to reach people that they might have to otherwise find new ways of getting in touch with.
This has benefits for both Apple and businesses. Apple is already one of the wealthiest companies on the planet, but they will now have thousands more potential businesses coming to them looking for a way to connect to potential customers. What kind of price they will be charging in the coming months remains to be seen, but the fact remains that this is going to be an incredibly profitable venture for everyone involved.