Apple Scaling Back New Content Plans For Apple TV

This is the Surface Studio

The apple TV is something that has been due for an upgrade for a few years now. Since the introduction, it has lagged behind things like the Roku and Chromecast. Recently, though, Apple has been preparing a new release that promised a large increase in content that would make it a more major player. According to a report from the Wall Street Journal, however, Apple has been getting pressure from content providers to scale back some of their plans.

The goal was to bring about television and movies exclusively through their service, without any interference from the cable companies, but they have changed their mind about this now.

Rather than full seasons of television shows through an on-demand service, Apple now plans to stick with five episode back catalogues in a move that is similar to what Hulu has been doing for a while now. They also plan to limit the ability to fast forward in shows until it has been three days after the initial air date, a move that the content providers have encouraged to preserve viewership.

What other kinds of changes will take place remains to be seen, but they are expected to continue fighting cable companies to become more independent. Apple has not historically been a company that plays well with others when it comes to conforming to outside rules. Stay tuned for more on this as the potential release date comes closer, since they are staying tight lipped about specifics as long as possible.

Source: 9to5mac

About The Author