Mar 15 2014, 2:11pm CDT | by Ehsanul Haque Kanan
It is believed t that most of the Chinese customers prefer cheaper smartphones over the premium handsets. However, a new report reveals a quite different story, stating that the price of 27% of China’s handsets is above $500, and the iPhone has grabbed 80% share of those devices.
The report has been published by Umeng, China’s largest analytic firm, revealing the staggering fact of Apple’s reign in the high class Chinese smartphone market. According to Benedict Evan, an analytics blog, the Chinese smartphone and tablet market have seen a massive boost in 2013, increasing from 380 million to 700 million.
Apple Insider states that at present, Apple is providing three iPhone models in China. The company is offering iPhone 5S and iPhone 5C at a range of $860-$1120 and $730-$860 respectively. On the other hand, the iPhone 4 is being sold at $435, but it is not listed in China’s Apple website.
Apple’s supremacy in the premium smartphone market in China is really significant, as throughout the last year, the company did not have any contract with the China Mobile-the world’s largest carrier. However, in December 2013, the tech giant was finally able to sign a deal with China’s largest telecom company.
With the China Mobile deal at hand, Apple is expected to get into a much higher position, consequently setting a record-breaking sale in the Chinese market.
Ehsanul Haque Kanan
Ehsanul Haque Kanan is covering consumer electronics with passion. He is especially an avid follower of all things Apple.
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