Roku gets into streaming-stick fight with Google

Mar 4 2014, 6:04pm CST | by

SAN FRANCISCO (AP) — Roku is getting into an Internet video-streaming stick fight with Google's Chromecast.

Like the similarly shaped Chromecast, Roku's thumb-sized device plugs into a TV's HDMI port and feeds Internet video through a Wi-Fi connection.

The Roku device, announced Tuesday, sells for $50 compared with $35 for the Chromecast. The low price and Google brand cachet have made Chromecast popular since its release last summer.

Google hasn't divulged Chromecast sales, but the stick ranks as the second-most popular electronics item on Amazon.com. Only Amazon.com Inc.'s own Kindle Paperwhite e-reader outsells the Chromecast in the website's electronic section.

Some of the Chromecast's sales may have come at the expense of Roku's line-up of set-top boxes for showing Internet video. The latest box, the Roku 3, sells for $99 and ranks fifth in Amazon.com's electronics sales.

Overall, Roku Inc., which is based in Saratoga, Calif., says it has sold more than 8 million video-streaming devices since its first box hit the market nearly six years ago.

Apple TV is Roku's biggest rival in Internet streaming boxes. Apple Inc. says it has sold more than 13 million of those boxes so far.

Roku has been selling another video-streaming stick since 2012, but that device only works on TVs with mobile high-definition, or MHL. TVs with an MHL port are still a specialty item. Virtually all TVs sold during the past few years have an HDMI outlet, widening the appeal of the new streaming stick.

Although Roku's HDMI stock costs more than the Chromecast, the company is counting on its broader selection of apps to give it an edge with consumers. Roku has more than 1,200 apps, or "channels," that stream video, such as Netflix, HBO Go and Hulu Plus, as well as apps from Major League Baseball and the NBA. It also has music and photo services. The Chromecast lists 14 apps on its site, including Netflix, HBO Go and Hulu Plus.

Amazon.com and several other sites are accepting pre-orders for Roku's new stick for delivery next month. The device also will start showing up in stores then too.

Source: AP Apple

 
 

Don't miss ...

 

<a href="/latest_stories/all/all/31" rel="author">Associated Press</a>
The Associated Press (AP) is one of the largest and most trusted sources of independent newsgathering, supplying a steady stream of news to its members, international subscribers and commercial customers.

 

blog comments powered by Disqus

Latest stories

Apple Ends The iPod Classic
Apple Ends The iPod Classic
Tim Cook says supply chain problems caused the decision
 
 
Will Apple’s Watch Kill The Fitness Band Market?
Will Apple’s Watch Kill The Fitness Band Market?
Analysts are wondering whether or not Apple is preparing for a total takeover.
 
 
When Is Apple Pay Coming To Canada?
When Is Apple Pay Coming To Canada?
Canadian customers could be waiting a while
 
 
What Is Next For Beats?
What Is Next For Beats?
iTunes sales are down and Apple has just acquired another music platform
 
 
 

Latest from the Network

11 held for digging women's graves for 'ghost marriages'
Beijing, Oct 30 (IANS/EFE) Chinese police have arrested 11 people for allegedly digging up dead women's bodies from their graves to sell them for rituals known as "ghost marriages", Hong Kong's South China Morning Post...
Read more on Politics Balla
 
Argentina's Congress passes energy-overhaul bill
Buenos Aires, Oct 30 (IANS/EFE) Argentina's lower house of Congress, controlled by President Cristina Fernandez's allies, gave final approval Thursday for a new Hydrocarbons Law that was harshly criticised by...
Read more on Politics Balla
 
UN chief seeks help against female genital mutilation
Nairobi, Oct 30 (IANS/EFE) UN Secretary General Ban Ki-Moon called on the media Thursday to speak out and help put an end "within this generation" to Female Genital Mutilation (FGM), a practice suffered by 130 million...
Read more on Celebrity Balla
 
Over 9,000 kg marijuana seized in Tanzania
Arusha (Tanzania), Oct 30 (IANS) Tanzanian police Thursday said they have seized 9,102 kg of marijuana in an ongoing crackdown operation in northern part of the country. The seizure follows an operation carried out in...
Read more on Politics Balla
 
China's aid to fight Ebola arrives in Ghana
Accra, Oct 30 (IANS) Chinese medical supplies and equipment to aid Ghana's fight against the outbreak of the deadly Ebola Viral Disease arrived at the Kotoka International Airport in Accra late Wednesday night. The...
Read more on Business Balla
 
US 'deeply concerned' about Burkina Faso situation
Washington, Oct 30 (IANS) The US is "deeply concerned" about the deteriorating situation in Burkina Faso resulting from efforts to amend the constitution, the White House said Thursday. "We believe democratic...
Read more on Politics Balla
 
Israeli PM calls for halt to incitement
Jerusalem, Oct 30 (IANS) The world must end its silence and condemn "Palestinian incitement" that fuels violence in Jerusalem, Israeli Prime Minister Benjamin Netanyahu said Thursday, hours after a Palestinian gunman...
Read more on Politics Balla
 
Mozambique's ruling party wins general elections
Maputo, Oct 30 (IANS) Mozambique's electoral authorities Thursday announced Filipe Nyusi, the candidate of the ruling Frelimo party, as elected the fourth president in general elections since the country gained...
Read more on Politics Balla
 
EU lifts decade-long economic sanctions on Zimbabwe
Harare, Oct 30 (IANS) The European Union (EU) has lifted its decade-long economic sanctions on Zimbabwe in a move that will see the trading bloc extending 234 million Euros (about 300 million dollars) to support...
Read more on Politics Balla
 
Chris Hemsworth wants to raise kids in Australia
Chris Hemsworth wants to raise his children in Australia. The 'Avengers' actor is keen to return to his home country with wife Elsa Pataky and their kids India, two, and twins Tristan and Sasha, seven months, after...
Read more on Celebrity Balla