Steve Jobs Did Not Liberate Us. Tim Berners-Lee Did, By Freeing Ones and Zeros To Eat the World

Jan 24 2014, 8:20am CST | by

Steve Jobs Did Not Liberate Us. Tim Berners-Lee Did, By Freeing Ones and Zeros To Eat the World

30 years ago today, Steve Jobs unveiled the Macintosh. More accurately, The Great Magician took it out of a bag and let it talk to us. The Macintosh, as I learned from first-hand experience in 1984, was a huge leap forward compared to the PCs of the time. But I couldn’t have written and published the previous words and shared a digitized version of Jobs’ performance so easily, to a potential audience of 2.5 billion people, without two other inventions, the Internet and the Web.

45 years ago this year (October 29, 1969), the first ARPANET (later to be known as the Internet) link was established between UCLA and SRI. 25 years ago this year (March 1989), Tim Berners-Lee circulated a proposal for “Mesh” (later to be known as the World Wide Web) to his management at CERN.

The Internet started as a network for linking research centers. The World Wide Web started as a way to share information among researchers at CERN. Both have expanded to touch today a third of the world’s population because they have been based on open standards. The Macintosh, while a breakthrough in human-computer interaction, was conceived as a closed system and did not break from the path established by its predecessors: It was a desktop/personal mainframe. One ideology was replaced by another, with very little (and very controlled) room for outside innovation. (To paraphrase Search Engine Land’s Danny Sullivan, the big brother minions in Apple’s “1984” Super Bowl ad remind one of the people in Apple stores today).

This is not a criticism of Jobs, nor is it a complete dismissal of closed systems. It may well be that the only way for his (and his team’s) design genius to succeed was by keeping complete ownership of their proprietary innovations. But the truly breakthrough products they gave us—the iPod (and iTunes), and especially the iPhone (and “smartphones”)—were highly dependent on the availability and popularity of an open platform for sharing information, based on the Internet and the Web.

Creating a closed and proprietary system has been the business model of choice for many great inventors and some of the greatest inventions of the computer age. That’s where we were headed towards in the early 1990s: The establishment of global proprietary networks owned by a few computer and telecommunications companies, whether old (IBM, AT&T) or new (AOL). Tim Berners-Lee’s invention and CERN’s decision to offer it to the world for free in 1993 changed the course of this proprietary march, giving a new—and much expanded—life to the Internet (itself a response to proprietary systems that did not inter-communicate) and establishing a new , open platform, for a seemingly infinite number of applications and services.

As Bob Metcalfe told me in 2009: “Tim Berners-Lee invented the URL, HTTP, and HTML standards… three adequate standards that, when used together, ignited the explosive growth of the Web… What this has demonstrated is the efficacy of the layered architecture of the Internet. The Web demonstrates how powerful that is, both by being layered on top of things that were invented 17 years before, and by giving rise to amazing new functions in the following decades.”

Metcalfe also touched on the power and potential of an open platform: “Tim Berners-Lee tells this joke, which I hasten to retell because it’s so good. He was introduced at a conference as the inventor of the World Wide Web. As often happens when someone is introduced that way, there are at least three people in the audience who want to fight about that, because they invented it or a friend of theirs invented it. Someone said, ‘You didn’t. You can’t have invented it. There’s just not enough time in the day for you to have typed in all that information.’ That poor schlemiel completely missed the point that Tim didn’t create the World Wide Web. He created the mechanism by which many, many people could create the World Wide Web.”

“All that information” was what the Web gave us (and what was also on the mind of one of the Internet’s many parents, J.C.R. Licklider, who envisioned it as a giant library). But this information comes in the form of ones and zeros, it is digital information. In 2007, when Jobs introduced the iPhone, 94% of storage capacity in the world was digital, a complete reversal from 1986, when 99.2% of all storage capacity was analog. The Web was the glue and the catalyst that would speed up the spread of digitization to all analog devices and channels for the creation, communications, and consumption of information.  It has been breaking down, one by one, proprietary and closed systems with the force of its ones and zeros.

Metcalfe’s comments were first published in a ON magazine which I created and published for my employer at the time, EMC Corporation. For a special issue (PDF) commemorating the 20th anniversary of the invention of the Web, we asked some 20 members of the Inforati how the Web has changed their and our lives and what it will look like in the future. Here’s a sample of their answers:

Guy Kawasaki: “With the Web, I’ve become a lot more digital… I have gone from three or four meetings a day to zero meetings per day… Truly the best will be when there is a 3-D hologram of Guy giving a speech. You can pass your hand through him. That’s ultimate.”

Chris Brogan: “We look at the Web as this set of tools that allow people to try any idea without a whole lot of expense… Anyone can start anything with very little money, and then it’s just a meritocracy in terms of winning the attention wars.”

Tim O’Reilly: “This next stage of the Web is being driven by devices other than computers. Our phones have six or seven sensors. The applications that are coming will take data from our devices and the data that is being built up in these big user-contributed databases and mash them together in new kinds of services.”

John Seely Brown: “When I ran Xerox PARC, I had access to one of the world’s best intellectual infrastructures: 250 researchers, probably another 50 craftspeople, and six reference librarians all in the same building. Then one day to go cold turkey—when I did my first retirement—was a complete shock. But with the Web, in a year or two, I had managed to hone a new kind of intellectual infrastructure that in many ways matched what I already had. That’s obviously the power of the Web, the power to connect and interact at a distance. “

Jimmy Wales: “One of the things I would like to see in the future is large-scale, collaborative video projects. Imagine what the expense would be with traditional methods if you wanted to do a documentary film where you go to 90 different countries… with the Web, a large community online could easily make that happen.”

Paul Saffo: “I love that story of when Tim Berners-Lee took his proposal to his boss, who scribbled on it, ‘Sounds exciting, though a little vague.’ But Tim was allowed to do it. I’m alarmed because at this moment in time, I don’t think there are any institutions our there where people are still allowed to think so big.”

Dany Levy (founder of DailyCandy): “With the Web, everything comes so easily. I wonder about the future and the human ability to research and to seek and to find, which is really an important skill. I wonder, will human beings lose their ability to navigate?”/>/>

Howard Rheingold: “The Web allows people to do things together that they weren’t allowed to do before. But… I think we are in danger of drowning in a sea of misinformation, disinformation, spam, porn, urban legends, and hoaxes.”

Paul Graham: “[With the Web] you don’t just have to use whatever information is local. You can ship information to anyone anywhere. The key is to have the right filter. This is often what startups make.”

How many startups have flourished on the basis of the truly great products Apple has brought to the world? And how many startups and grown-up companies today are entirely based on an idea first flashed out in a modest proposal 25 years ago? And there is no end in sight for the expanding membership in the latter camp, now also increasingly including the analogs of the world. All businesses, all governments, all non-profits, all activities are being eaten by ones and zeros. Tim Berners-Lee has unleashed an open, ever-expanding system for the digitization of everything.

We also interviewed Berners-Lee in 2009. He said that the Web has “changed in the last few years faster than it changed before, and it is crazy to for us to imagine this acceleration will suddenly stop.” He pointed out the ongoing tendency to lock what we do with computers in a proprietary jail: “…there are aspects of the online world that are still fairly ‘pre-Web.’ Social networking sites, for example, are still siloed; you can’t share your information from one site with a contact on another site.” But he remained both realistic and optimistic, the hallmarks of an entrepreneur: “The Web, after all, is just a tool…. What you see on it reflects humanity—or at least the 20 percent of humanity that currently has access to the Web… No one owns the World Wide Web, no one has a copyright for it, and no one collects royalties from it. It belongs to humanity, and when it comes to humanity, I’m tremendously optimistic.”

Follow me on Twitter @GilPress or Facebook or Google+ 

Source: Forbes Apple

 
 

Don't miss ...

 

<a href="/latest_stories/all/all/30" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

blog comments powered by Disqus

Latest stories

Is your college going kid more active on weekends?
New York, Aug 20 (IANS) Parents always suspect that their college going kids prefer weekends to weekdays. Now there is proof that college graduates are more active on weekends compared to non-college goers.
 
 
How brain can multitask better
Toronto, Aug 20 (IANS) Cooking while having a conversation, watching a movie while browsing the Web, or driving while listening to a radio show - multitasking is an essential skill in our daily lives. Make it better now.
 
 
NASA's Mars rover stuck in 'Hidden Valley'
New York, Aug 20 (IANS) NASA's Mars Rover Curiosity may have to find a new route to its destination Mount Sharp after getting stuck in sand in the "Hidden Valley".
 
 
New species of non-venomous snake discovered in Brazil
Brasilia, Aug 20 (IANS/EFE) Scientists from four Brazilian institutions have announced the discovery of a new species of non-venomous snake that inhabits the savannas in the central part of the country.
 
 
 

Latest from the Network

43 killed in fresh clashes in Ukraine
Kiev, Aug 20 (IANS) At least 43 people, including 34 civilians, were killed in fresh clashes in eastern Ukraine over the last 24 hours, authorities said Wednesday. Nine government troopers were killed and 12 others...
Read more on Politics Balla
 
INS Sahyadri reaches Philippines to enhance naval ties
Manila, Aug 20 (IANS) The Indian Navy's INS Sahyadri arrived in Manila, Philippines Wednesday and made a courtesy port call to reinforce naval ties, a defence ministry statement said. Navy officials said the...
Read more on Politics Balla
 
40 soldiers in Nigeria face execution for mutiny
Abuja, Aug 20 (IANS) Nigeria's Chief of Army Staff Kenneth Minimah has said some 40 soldiers in north-eastern Nigeria, who refused to fight the Islamist Boko Haram group, would be court-martialled and sentenced to...
Read more on Politics Balla
 
Wife, workmate charged with Sikh man's murder
Wellington, Aug 20 (IANS) The wife of a Sikh man and her workmate have been charged with murdering him in New Zealand, media reported Wednesday. Gurjinder Singh, 25, and Amandeep Kaur, 31, appeared in the Auckland...
Read more on Politics Balla
 
Hamas military head alive as Gaza conflict continues (Roundup)
Gaza, Aug 20 (IANS) Islamist movement Hamas said Wednesday its military wing commander Mohammed Deif is alive and still issuing orders in the fight against Israel in the Gaza Strip, according to media reports. Israeli...
Read more on Politics Balla
 
Three policemen shot dead in Yemen
Sanaa, Aug 20 (IANS) Three policemen were killed by unidentified gunmen in Yemen's southern province of Abyan late Wednesday, a government official said. The gunmen with assault rifles opened fire at military police...
Read more on Politics Balla
 
West Indies sever ties with Gibson
St. John's (Antigua), Aug 20 (IANS/CMC) Ottis Gibson's tenure as head coach of the West Indies cricket team has ended and team manager and former captain Richie Richardson will take interim charge for the ODI series...
Read more on Sport Balla
 
Windies officials fine-tune plans to host international matches
Kingstown (St. Vincent), Aug 20 (IANS/CMC) Cricket authorities in St. Vincent say they are fine-tuning preparations to host four international matches here next month. The West Indies and Bangladesh will play their...
Read more on Sport Balla
 
Nigeria football federation headquarters gutted
Abuja, Aug 20 (IANS) A fire gutted the headquarters of the Nigeria Football Federation (NFF) Wednesday but no one was killed or injured in the incident, an official said. Spokesman of the NFF Ademola Olajire said the...
Read more on Sport Balla
 
Kipchoge aims at Chicago Marathon course record
Nairobi, Aug 20 (IANS) Kenya's Rotterdam marathon champion Eliud Kipchoge will make another attempt to run under the two hours and four minutes when he lines up at the fast course of the Chicago Marathon slated for Oct...
Read more on Sport Balla