Dec 28 2013, 3:56am CST | by Bijon Kumar Pramanik
The deal that Apple’s CEO is working on in Turkey could mean a sale of almost 13 million iPads worth about $4 billion.
Turkish government is working on modernizing country’s schools by introducing more electronic tools such as smartboards, tablets and other devices. IPads would be part of that system, which is known in Turkey as FATIH Project.
In the first phase of the project, Apple would deliver 10.6 million tablets. A second phase would follow with up to 2.5 million tablets.
The meeting between Cook and Turkish officials that is planned for February is one of several meetings held between Apple and Turkish authorities in the last year, what indicates that there is some type of deal being reached. Apple’s vice president in charge of education John Couch met Abdullah Gül, the president of Turkey, in February, on the same deal. In May, Prime Minister of Turkey Recep Tayyip Erdoğan visited Cupertino in continued discussion about the FATIH project.
It is not clear whether Apple is close to securing the lucrative deal, or is Tim Cook’s visit a special effort to make sure that Apple outbids other competitors.
Turkey has a great potential to be a lucrative future Apple market. The country has 74 million people and steadily growing affluent middle class, ready to invest in high end electronics. The first Apple store is going to be opened in the next few months and Tim Cook is sure to drop by.
Source: Digital Trends
Bijon Kumar Pramanik
Bijon Kumar Pramanik is an experienced technology writer working since years in the consumer electronics field.
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