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Android Losing Big to Apple's iOS in Black Friday Shopping Frenzy

Mobile market is not actually dominated by Samsung, as the sales figures of the Black Friday shopping show

Dec 1 2013, 9:41am CST | by

Android Losing Big to Apple's iOS in Black Friday Shopping Frenzy
Photo Credit: AppleInsider

Samsung has been a bit premature announcing its world domination with the Android tablets and phones. Apple’s iOS is selling three times more devices during the Black Friday sales, the biggest shopping event of the year. As they say, the proof is in the pudding, in this case in the sales figures show who is the winner. Tim Cook was proven right when he said last month that a lot more people are using Apple’s devices than any other. He said that iPad is used four times more than all other tablets put together.

An IHS analyst agreed with Cook and said that there is an imbalance between the growing number of produced cheap Android tablets and the measurements of their usage and shipment.  While the media is full of reports of the large numbers of Android devices, the Black Friday sales are telling a different story: the number of sold Apple’s devices with iOS was by far bigger than Android. IBM and Adobe described it as “Apple’s iOS destroying Google’s Android” when it comes to mobile shopping.

IBM tracked transactions and data from about 800 U.S. retailers on Black Friday and Thanksgiving. They found out that iOS users spent on average $127.92 on Black Friday per order, in comparison to $105.20 they spent for Android. Apple's iOS online traffic was 28.2 percent of total online traffic, while Android traffic was only 11.4 percent.  iOS devices sales were 18.1 percent of total online sales, and only 3.5 percent for Android.

This information shows that ‘volume metric’ system that Wall Street uses is not based in reality. According to comScore, Android has about 52 percents of the market of smartphones, and Apple only 42 percents.

Adobe’s analysis of Black Friday and Thanksiving sales found that customers spent more than $543 million dollars on iOS-based devices online, a 77 percent of that on iPad. In comparison, they spent about $148 million on Android devices, or about 4.9 percent of total mobile online sales.

Source: Patently Apple

 
 
 

<a href="/latest_stories/all/all/25" rel="author">Bijon Kumar Pramanik</a>
Bijon Kumar Pramanik is an experienced technology writer working since years in the consumer electronics field.

 

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