Nov 15 2013, 8:43am CST | by Bijon Kumar Pramanik
When Nathan Myhrvold, who founded Microsoft research and spent 13 years working for the software giant, wrote his wonderfully illustrated Modernist Cuisine encyclopedia and At Home cookbook, he wanted nothing to do with the digital world. His reasoning was that no ebook reader could do justice to his books.
Matt MacInnis, the CEO and founder of Inkling first approached Myhrvold with the idea of publishing his books in electronic format, but was initially rejected. Only after MacInnis explained the project which would truly do justice to the cookbook, his proposal was accepted. The interactive application for iPad was born after 15 people worked on it for more than nine months.
The resulting cookbook is now available in its digital form as an exclusive iPad app. It includes 37 videos on techniques, 416 recipes and staggering 1,683 photos. The app allows users to dynamically adjust the amount of ingredients depending on the number of servings, then create an appropriate shopping list.
Myhrvold is a cofounder of Intellectual Ventures, a licensing and patent acquisition business that caused critics to call him "patent troll".
Bijon Kumar Pramanik
Bijon Kumar Pramanik is an experienced technology writer working since years in the consumer electronics field.
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