Apple Retains Its Position as the “World’s Most Valuable Brand”

This is the Surface Studio

According to Forbes, Apple has been crowned as the “World’s Most Valuable Brand” for 3rd year in a row.

The recently revealed annual ranking clearly shows the total domination of Apple, leaving its closest competitor, Microsoft, by almost twice of the brand value.

The other big names in the technological world, IBM, Google, Samsung and Intel, have also got themselves in the Forbes’ ranking.

Apple tops the ranking with a massive brand value of 104.3. The second position is occupied by Microsoft with 56.7 brand value. Coco Cola achieves third spot with a brand value of 54.9. IBM and Google grab the fourth and fifth positions with 50.7 and 47.3 brand values respectively.

The sixth, seventh and eighth positions go to McDonald’s, General Electric and Intel with 39.4, 34.2 and 30.9 brand values accordingly. Apple’s fierce rival, Samsung, managed to achieve the ninth spot with 29.5 brand value. The last member of the top 10 world’s most valuable brand is Louis Vuitton who takes the 10th spot with a brand value of 28.4.

Apple is seemed to be very happy with the top position retained for 3 consecutive years. With the upcoming release of the outstanding products, the tech giant is looking forward to extending its reign for a long period of time.



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