Just before the coming launch of the new iPad Air, Apple decided to discontinue all the colorful variants of the Smart Cases and Smart Covers that used to be offered for older iPads with 9.7-inch screen. The only color left for both cases and covers is dark gray.
If you are the owner of the second, third or fourth generation iPad and still do not own an Apple-made case, you better hurry to the nearby Apple store before they run out of all those lovely colors.
Apple is still selling its iPad 2, which fits into the cases and covers that are now available only in dark gray polyurethane. iPad2 is popular among customers looking for an entry-level iPad.
Apple’s Smart Case was first introduced in 2011 together with the iPad 2. The Smart Case was advertised as an alternative to other manufacturers’ protective accessories
An important part of the covers are embedded magnets that have the job of interfacing with a sensor in the iPad that turns it on and off by opening and closing the cover. The magnets are also located inside of the iPad’s, to allow users to attach the accessories without too much hardware.
No explanation was given for discontinuing the colorful version of the iPad covers and cases.
Source: Apple Insider