Oct 30 2013, 2:37pm CDT | by Bijon Kumar Pramanik
The London-based analyst Adnaan Ahmad wrote a letter to Apple chairman Arthur Levinson and Chief Executive Tim Cook, suggesting that Apple should buy Tesla, an electric car maker. Ahmad, who works for the German investment bank Berenberg, explained in his letter that Apple would get from moving into the auto industry the kind of growth of revenue that is not possible nor is sustainable from smartphones or other devices, at least not in a long run.
Ahmad explains that Apple’s move into cars could possibly revitalize US car industry and would act as a catalyst necessary to speed up the transition to electric and hybrid vehicles. He is convinced that the strength of its brand and its reputation for "disrupting" different industries are what makes his bold plan logical.
Ahmad sees Tesla’s Elon Musk as innovative as the late Apple co-founder Steve Jobs. He stresses that both investors and analysts feel that Apple did not have the same presence since Jobs died two years ago. Iconic partner such as Tesla would lead to the new innovation drive that everyone is expecting from Apple.
Ahmad said that he expected his proposal to be ridiculed by some, but that he was convinced that Apple should look for an "out of the box" new market move. Sustaining abnormal margins currently possible in the iPhone business are just not sustainable.
So far there were no comments on the Ahmad’s suggestion from neither Apple nor Tesla.
Source: CNN Money
Bijon Kumar Pramanik
Bijon Kumar Pramanik is an experienced technology writer working since years in the consumer electronics field.
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