Oct 30 2013, 2:28pm CDT | by Bijon Kumar Pramanik
Apple has announced about a year ago its plans to expand its presence in Brazil by opening the first store in Rio de Janeiro, but until now it is not known when. The reason for the new store location is the large number of existing customers and the hope for many new ones.
Apple considers its South America retail expansion a high priority. The company plans to relocate some of its retail staff from the US stores to the store in Rio. American employees are expected to teach and demonstrate to the Brazilian employees Apple’s sales practices. During the few months they will work in the Rio store, American Apple’s employees will also assist customers. There are no rumors about a lottery among the Apple retail staff about who is going to Rio.
Some sources report that the opening of the Rio store was originally planned for July, but that the staffing problems delayed it. Finding a sufficient number of qualified people to run the store might continue to be the problem with the new opening target date.
The new Rio Apple store opening date is planned for the couple of months before the start of the 2014 FIFA football World Cup. This hugely popular event will bring a large number of tourists from all over the world to Rio in June and July next year. Apple hopes that the new store will have the repeated experience of the new Apple store in Beijing and have a big number of visitors who are in town for the sports event. Apple opened its new store in China just before the 2008 Beijing Olympics.
The new Apple store in Rio is located in the Village Mall shopping center. Its construction started in 2012.
Apple extended its connection to Brazil in the last few years, especially after the production of some iOS devices has been moved to Brazil due to Apple’s collaboration with Foxconn.
Apple is also planning to open in 2014 its first store in Tokyo since 2005.
Bijon Kumar Pramanik
Bijon Kumar Pramanik is an experienced technology writer working since years in the consumer electronics field.
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