360° Coverage : Apple iTunes Radio Up Pandora Down

Apple iTunes Radio Up Pandora Down

iTunes Radio is proving disastrous for Pandora, exactly as many analysts projected. Just as Apple was reporting a great response for their new internet radio streaming service, Pandora suffered a notable drop.

Sep 29 2013, 3:52pm CDT | by

Apple iTunes Radio Up Pandora Down
Photo Credit: Getty Images

Will Pandora be able to recover? The future does not look very bright for Pandora. The company might still be considered the biggest internet radio service in the world, but most likely not for much longer, thanks to Apple’s iTunes Radio, a service that is part of the company’s many new introductions to the market.

The Las Vegas Sun reported that shares fell for Pandora Media Inc. on Monday, just as over 11 million listeners were tuning in to iTunes Radio for the very first time. iTunes Radios is included in the new iPhones as well as the iOS 7 update, both of which received an overwhelmingly positive response from consumers by way of record-breaking sales for the new phones and high adoption rates for the new OS.

It is unclear if Pandora will be able to survive the newly found steep competition that poses a threat unlike anything else the company has ever experienced.  Jordan Rohan and Michael Purcell, both Stifel analysts report that Pandora investors has failed to take the threat seriously until they heard of these latest market results. However, the fact that Apple succeeded in getting 11 million users for iTunes Radio, even with no promotion, and that there are tens of millions of Apple customers who have not yet upgraded to iOS 7 did not slip their attention.

Some analysts are still remaining positive about Pandora, calling the ultimate effect unclear, instead of disastrous. There is data that has yet to be reported, such as exactly how long users are actually listing to iTunes Radio, for example.  Nevertheless, they are predicting that Apple’s step into the world of streaming radio will cause a reduction of hours spend listening to Pandora by about 10 to 15 percent over the course of four to six months.

 
 
 

<a href="/latest_stories/all/all/25" rel="author">Bijon Kumar Pramanik</a>
Bijon Kumar Pramanik is an experienced technology writer working since years in the consumer electronics field.

 

blog comments powered by Disqus

Latest stories

Entry Level Version of iPhone 6S Rumored to Feature 16GB Storage Capacity
Entry Level Version of iPhone 6S Rumored to Feature 16GB Storage Capacity
The image of an alleged iPhone 6S logic board suggests about inclusion of the 16GB storage capacity in the base model.
 
 
Apple Watch 2 will not feature a Round Display
Apple Watch 2 will not feature a Round Display
Apple Watch 2 will feature a bigger battery
 
 
Apple’s iPhone Gains 1.8% Market Share in the US
Apple’s iPhone Gains 1.8% Market Share in the US
iPhone sales are still going strong despite tough competition from competitors
 
 
Rumors Point to Early Production of New iPhone 6S
Rumors Point to Early Production of New iPhone 6S
Asian suppliers say that new smartphone will have different look