360° Coverage : Cook Reveals the Real Cheap iPhone

1 Updates
Cook Reveals the Real Cheap iPhone
Photo Credit: Getty Images

Cook Reveals the Real Cheap iPhone

Sep 29 2013, 3:44pm CDT | by

The real Cheap iPhone is revealed by Cook

The new pricing strategy of Apple had investors very excited at the unveiling of it, but that joy soon turned to worry when market performance was not as they had hoped it would be. Apple lets...

Filed under: rumors

YouTube Videos

 
 
 

42 weeks ago

Cook Reveals the Real Cheap iPhone

Sep 29 2013, 3:44pm CDT | by

The real Cheap iPhone is revealed by Cook

The new pricing strategy of Apple had investors very excited at the unveiling of it, but that joy soon turned to worry when market performance was not as they had hoped it would be. Apple lets BusinessWeek in on a little company secret.

They were mistaken. The new cheap iPhone is not the iPhone 5c, but the iPhone 4s, according to Apple CEO Tim Cook. That adds more complexity to the company’s pricing strategy. Somewhere in the midst of all the excitement over the new iPhone models, the old, but still popular iPhone 4s seemed to have been left out of the equation, but not when calculated by Cook.

Apple investors were deeply disappointed when many realized that the lower priced iPhone 5c is still too expensive for the target market. It was hoped that this new more affordable device would create a brand new class of iPhone users, but sales results after launch shows that it just isn’t happening.

Tim Cook encourages investors not to give up hope on the strategy just yet. Although the $549 price tag slapped on the iPhone 5c might still be too much for some potential users to handle, the iPhone 4s is still being sold. In fact, in some places the phone is even being given away for free and comes at a lower price than the 5c in subsidized markets.

Nevertheless, Cook admitted during an interview transcript that Sam Grobart of BusinessWeek posted that selling a low-cost phone was never an objective. Instead, Apple placed focus on simply providing an excellent phone that is able to provide users with a great experience. It just so happened that the company figured out how to do it at a lower cost.

 

Don't miss ...

 

<a href="/latest_stories/all/all/25" rel="author">Bijon Kumar Pramanik</a>
Bijon Kumar Pramanik is an experienced technology writer working since years in the consumer electronics field.

 

blog comments powered by Disqus

Latest stories

Is this simple spot the best MacBook commercial Apple has ever made?
Is this simple spot the best MacBook commercial Apple has ever made?
There’s no doubt about it, the MacBook Air is one of Apple’s most iconic products, a very successful addition to the company’s laptop line. To further remind users how popular its ultra-slim laptop is, Apple on Monday...
 
 
Are Disney movies behind failed relationships?
London, July 22 (IANS) Love watching Disney romantic movies? You may be suffering from "Disney complexes" that may eventually mar your romantic life.
 
 
Apple denies having included a backdoor in iOS or other products
Apple denies having included a backdoor in iOS or other products
An extensive research paper from a security specialist revealed earlier this week that governments and other third-parties with malicious intentions would be able to use certain tools in iOS to extract information from...
 
 
Bacteria use their entire body to swim
New York, July 22 (IANS) Bacteria just do not swim with propellers but use the entire body, a new study shows.
 
 
 

Latest from the Network

UN agency makes emergency appeal for Gaza refugees
United Nations, July 22 (IANS/WAM) The UN agency assisting Palestinian refugees has issued an emergency appeal for $60 million to respond to the urgent humanitarian needs of the people of Gaza, including tens of...
Read more on Politics Balla
 
China Auto Update: 2014 First Half
Despite a slowing economy, China’s auto industry sales were strong during the first six months of the year. Passenger car sales registered a double-digit increase of 11 percent to 9.6 million units during the period as...
Read more on Auto Balla
 
Skye McCole may have died of seizure: Theory
Los Angeles, July 22 (IANS) "The Patriot" fame actress Skye McCole Bartusiak died last week and it is assumed that she could have died of seizure. Bartusiak was declared dead July 20, but the reason for the...
Read more on Celebrity Balla
 
Anderson hearing Aug 1
Dubai, July 22 (IANS) The International Cricket Council (ICC) confirmed that Judicial Commissioner Gordon Lewis will hold the hearing of England fast bowler James Anderson via video-conference Aug 1. Lewis made the...
Read more on Sport Balla
 
MH17 crash: Accusations against Russia groundless, says diplomat
Kuala Lumpur, July 22 (IANS) Russian Ambassador to Malaysia Lyudmila G. Vorobyeva Tuesday dismissed as groundless accusations of Russia's involvement in the Malaysian passenger plane crash in Ukraine. She told a press...
Read more on Politics Balla
 
Earnings Preview: China Growth to Drive GM's Earnings
General Motors is scheduled to announce its Q2 FY14 earnings on July 24. In the first quarter, GM’s earnings were down on account of high expenses related to car recalls and unfavorable currency translations. However, a...
Read more on Auto Balla
 
Israeli soldier confirmed missing, toll in Gaza 584
Jerusalem/Gaza, July 22 (IANS/EFE) The Israeli Defence Forces (IDF) confirmed Tuesday that a soldier had gone missing in action during its two-week air, naval and ground offensive in Gaza, which has so far claimed the...
Read more on Politics Balla
 
Ishant, Bhuvneshwar, Vijay rise in ICC rankings
Dubai, July 22 (IANS) India's 95-run win over England at Lord's Monday, only their second at the 'home of cricket' in 82 years, has seen their youngsters make noticeable improvements in the ICC Test player rankings....
Read more on Sport Balla
 
Misplaced jacket forces gold medallist shooter out of CWG
London, July 22 (IANS) Malaysia suffered a huge blow as its Commonwealth Games shooting gold medallist Nur Ayuni Farhana Abdul Halim was not allowed to compete in Glasgow Games as her jacket was lost en route to...
Read more on Sport Balla
 
Ukraine welcomes UN resolution on MH17 disaster
Kiev, July 22 (IANS) The Ukrainian foreign ministry Tuesday welcomed the UN resolution on the Malaysia Airlines flight MH17 disaster, demanding ceasefire at the crash site and independent investigation into the...
Read more on Politics Balla