Sep 19 2013, 1:38pm CDT | by Bijon Kumar Pramanik
Pandora might not be the biggest name in streaming music for much longer. The company is already reporting slow growth and this comes on top of the rough relationships it fosters with all the major music labels. Meanwhile, Apple is working hard to be the DJ of choose for all streaming music lovers.
According to Cnet, the release of iOS 7 comes the introduction of iTunes Radio and Apple is firmly positioned to conquer steaming music in a way that has never been seen before, posing the biggest threat to Pandora internet radio ever.
Just as Apple fans would come to expect from their favorite company, mathematical equations lay heavily in the mix. Apple is using algorithms to predict the type of music an iTunes Radio user would like to hear according to their recorded usage habits. They may master what a long list of big time companies, like Pandora, Spotify, and Google have failed to, and that is get music lover off using FM radio for music discovery an on to online streaming radio.
So far, iTunes Radio is set to hit the market featuring more than 300 music genres. Users are able to build their own customized stations. While music labels are wary of Pandora, they have thrown their complete support behind Apple with its iTunes Radio. They want Apple to be successful because it will prove more lucrative for them. They are hoping that Apple can lure customers away from Pandora and other online streaming music companies, as well as FM radio.
It will be only in the US that iTunes Radio initially gets introduced into the world. Apple is currently working out deals in other countries and continues to maintain its agreements with music labels, giving the company rights to every country where iTunes now operates, about 119 territories, including many countries where there absolutely no internet radio service as of current.
Bijon Kumar Pramanik
Bijon Kumar Pramanik is an experienced technology writer working since years in the consumer electronics field.
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