Most people know that if you are going to make fun of someone you need to be sure you’re in a better position they are. That little tidbit is where Microsoft went wrong recently when it posted a series of YouTube videos mocking Apple and the company’s design decisions with the new iPhone 5S and 5C.
The problem for Microsoft is that the videos were not well received by consumers. In fact, the backlash was so significant Microsoft pulled the videos titled “A fly on the wall of Cupertino” only hours after publishing them.
There were originally seven videos showing to Apple employees running to various design elements of new iPhones in a cheeky fashion. It’s hard to imagine what Microsoft was thinking when it published videos considering that its smartphones are doing abysmally compared to the iPhone.