1 Updates
Flurry Analytics Study says iPhone, iPad users differ in stereotype
Photo Credit: Rozetked

iPhone and iPad Usage Reflects Stereotypes, According to New Study

Aug 22 2013, 11:09am CDT | by

Study shows typical iPhone and iPad user

 While I think that all studies have some level of inaccuracy with regard to tech shoppers, I am always intrigued by studies that examine the types of consumers that use smartphones and tablets...

Filed under: news

Full Story below YouTube Videos

 
 

 

34 weeks ago

iPhone and iPad Usage Reflects Stereotypes, According to New Study

Aug 22 2013, 11:09am CDT | by

Study shows typical iPhone and iPad user

 

While I think that all studies have some level of inaccuracy with regard to tech shoppers, I am always intrigued by studies that examine the types of consumers that use smartphones and tablets. In this case, a new study by Flurry Analytics, a research firm, discovered that the iPhone is the smartphone of choice when it comes to “value shoppers,” singles, and new moms. With regard to “value shoppers,” this statistic must refer to contract customers – seeing that off-contract customers pay full price for the unlocked models. 

 

This statistic may also concern those who do not buy the latest smartphone each year and simply opt for more affordable models. A good example of this kind of shopper is a customer who will purchase the new iPhone 5 this year and refrained from so doing last year when the price of the iPhone 5 would have been $700 unlocked. Some customers may choose to wait next year to purchase the iPhone 5, when the price will have dropped from the original $649 to $449. 

 

The singles find is interesting indeed. I know a lot of friends who are married or single who own the iPhone; in my part of the world, however, there are more married individuals who own the iPhone while there are few singles that do. I am one of the only singles in my circle of friends who owns the iPhone. The singles find is also interesting because some singles struggle to make ends meet and purchase Google smartphones and tablets – although some singles I know carry iPhones. These singles will essentially marry, which means that they will later prefer iPhones as married individuals and parents. 

 

What about new moms? Well, this too, is a subjective find in the Flurry Analytics study, since my sister is a new mom who looks to buy a Galaxy S4 next month when her husband gets to renew his two-year agreement with Sprint. Her daughter (my niece) is only six months old, so she would qualify as a new mom. My sister Danielle wants to purchase the Galaxy S4 because of all the things her smartphone can do. She thinks that the iPhone is too overpriced on a two-year contract for what it offers and would rather get more for her money. It’s likely that there are many new moms who prefer the iPhone, but it is likely due to the iPhone camera that, in my opinion, is much better than any camera I’ve used on an Android device to date. 

 

The iPad, in contrast, was the iDevice of choice for “pet owners, small-business owners, moms, and ‘casual simulation gamers,’” according to CNET. The “moms” category refers to those who have been moms for a while, not new mothers (since the iPhone is preferred among new moms). Moms also have children who will want to play with the iPad when they get to, say, 2 years old or so. Small-business owners are one to prefer iPads, particularly since iPads help them keep track of their invoices, download business apps, etc. This is the group Apple is aiming at with its new Business Apps site and larger iPads. 

 

One thing to remember with these studies is that they should be taken with a grain of salt. After all, Flurry Analytics tested a fixed group of individuals, but an additional study may display different results. Android has a larger market share than iOS, so the study becomes even smaller when you take that into account. Still, it’s interesting to display these studies and see how you fit against them. 

 

Where do you think you fit in the Flurry Analytics study? We’d like to hear from you in the comments. 

 

 

Don't miss ...

 

<a href="/latest_stories/all/all/22" rel="author">Deidre Richardson</a>
Deidre Richardson is a long-time Apple fan and reports passionate about the latest Apple news and rumors.

 

blog comments powered by Disqus

Latest stories

Steve Jobs and Ezra Cornell: Entrepreneurs
Steve Jobs and Ezra Cornell: Entrepreneurs
More and more MBA students are choosing to major in entrepreneurship, rather than the traditional disciplines of finance and marketing. How has entrepreneurship changed over the past century-and-a-half? Or has it...
 
 
Aereo CEO speaks on future of company, industry
NEW YORK (AP) — The future of Aereo, an online service that provides over-the-air TV channels, hinges on a battle with broadcasters that goes before the U.S. Supreme Court next week. For as little as $8 a...
 
 
Apple to Observe Earth Day 2014 Extensively
Apple to Observe Earth Day 2014 Extensively
Apple has set different plans to celebrate the Earth Day 2014 on 22nd April
 
 
When will Ahrendts Join Apple as the Chief of Retail Branch?
When will Ahrendts Join Apple as the Chief of Retail Branch?
Angela Ahrendts is speculated not to join Apple in April, but in June
 
 
 

Latest from the Network

Leighton Meester praises Adam Brody
Leighton Meester thinks her new husband Adam Brody is "incredible." The former 'Gossip Girl' star, who tied the knot with the actor in a secret ceremony in February after meeting him on the set of their film 'The...
Read more on Celebrity Balla
 
The Other Important Number In The President's Obamacare Briefing: 24
President Obama was triumphant on Thursday. After facing months of questions over whether the White House would hit its goal of 7 million Obamacare sign-ups, the president had the latest enrollment data in hand—and it...
Read more on Business Balla
 
It's Good to Be King: LeBron James Tops 2014 Top-Selling NBA Jerseys
We haven’t crowned a winner for the 2014 NBA Championship, but we know who the king is when it comes to jersey sales. For the sixth time, Miami Heat power-forward LeBron James tops the NBA most-popular jersey list based...
Read more on Business Balla
 
The L.A. Clipper Miracle... Next: Democracy Will Break Out in Russia?
The Lakers are dead as Moses. The Clippers, who finished 11 games ahead of them last season and 30 in this one, are No. 3 seeds in the NBA’s Western draw, meaning they’ll be favored to stay alive for the next three or...
Read more on Business Balla
 
12 Reasons Why New Zealand's Economic Bubble Will End In Disaster
New Zealand’s economy has been hailed as one of world’s top safe-haven economies in recent years after it emerged from Global Financial Crisis relatively unscathed. Unfortunately, my research has found that many of...
Read more on Business Balla
 
Britney Spears' dad wants her to stay single
Britney Spears' father reportedly doesn't want her to get married again. The 'Perfume' hitmaker, who broke of her engagement to her former agent, Jason Trawick, in January 2013, is desperate to tie the knot with her...
Read more on Celebrity Balla
 
The Singular Secret For A Leader's Success: Self-Awareness
The National Advisory Council of a prestigious west coast business school was asked what single quality they thought would be most valuable for their graduates to acquire as they graduated.  The answer was self-...
Read more on Business Balla
 
Toby Keith's I Love This Bar & Grill Hit With Tax Warrant
In 2003, country singer Toby Keith went all the way to #1 with his mega-hit, “I Love This Bar.” The incredible popularity of the song inspired a chain of restaurants called Toby Keith’s I Love This Bar & Grill with...
Read more on Business Balla
 
What If Doctors Could Finally Prescribe Behavior Change?
This guest article is by Sean Duffy, CEO and Co-Founder, Omada Health Three out of four Americans will die of a disease that could be avoided—if only they could re-route their unhealthy habits. A new category of...
Read more on Business Balla
 
Steve Jobs and Ezra Cornell: Entrepreneurs
More and more MBA students are choosing to major in entrepreneurship, rather than the traditional disciplines of finance and marketing. How has entrepreneurship changed over the past century-and-a-half? Or has it...
Read more on Business Balla
 
 
Auto Balla Sexy Balla Sport Balla TV Balla Politics Balla Movie Balla Apple Balla Business Balla Ad Balla Celebrity Balla