Apple’s iPad has always been seen as a consumer product for ordinary consumers who want to enjoy reading, playing games, listening to music, or watching movies. But when Apple introduced the 128GB iPad 4 earlier this year, our favorite fruit company signaled its intentions: Apple wants to have businesses and corporations take the iPad seriously. In other words, the iPad is a valuable tool for both ordinary consumers and business professionals.
Just a few days ago, Apple decided to do away with its iPad in Business Apps site in order to create a simpler site that isn’t so complex. The new site for Apple’s iPad comes with five sections: processing transactions, analyzing reports, capturing data, accessing content, and communicating points. Alongside of its five sections, which directly pertain to businesses and business professionals, Apple posted videos that show specific businesses and their testimonies regarding how they use the iPad on a daily basis. Apple’s message is plain and simple: the iPad is not only good for leisure, but also good for business.
What accounts for Cupertino’s new goal? Microsoft’s anti-iPad commercials seem to be behind the company’s new goal. After all, while Apple’s iPad is clearly a better device to own than Microsoft’s Surface RT tablet, most businesses and corporations still rely on PCs – and may be tempted by Microsoft’s PC-like tablet, enough to pour millions of dollars into debt-ridden Microsoft. Microsoft may have had to write off $900 million worth of unsold Surface RT tablets recently, but Apple at least fears Microsoft’s threat in the business PC arena. If Apple does not fear what Microsoft is, Apple fears what Microsoft could become.
Remember the Wall Street Journal’s claim that Apple was looking into 12.9-inch iPads? If Apple is changing its site to encourage more businesses to use the iPad, it could be the case that a larger iPad would appeal more to businesses than a 9.7-inch screen. PC screens could come in 13-inch sizes (to match that of Apple MacBooks), and providing a mobile PC experience could very well be the clincher of the business professional crowd for Cupertino. It seems that Microsoft and Apple will battle it out once more: this time, however, for businesses.