Most Apple customers are aware of iTunes and its role in the Apple app ecosystem, but when’s the last time you listened to a podcast? Some may answer this question quickly with the words, “just this morning,” or “yesterday.” Others may answer this question in a different way entirely. There are many Apple customers who have no idea as to what a podcast really is, considering that there are so many YouTube channels today that run similar to podcasts.
While I could go on and on about Google being a thorn in Apple’s side, the company is celebrating its 1 billionth podcast subscription this week by creating a special section in the iTunes store. Since Apple podcasts have been in existence since 2005, the company is celebrating its 1 billionth with a list of some of the best podcasts recorded between 2005 and now (over an 8-year period). Some examples of podcasts you will get to listen to are from NBC, howstuffworks.com, Bill Maher, NPR, and so on.
While Apple certainly has room in its success for podcasts, Apple does not make money from podcasts – which means that its 1 billionth download is even more exciting than ever before. For those who may not know what a podcast is, 9to5mac’s Mark Gurman has a fitting definition: “Podcasts allow anyone from individuals to companies to create their own shows and offer them for download/streaming to Apple’s iTunes customers.” If you never knew what a podcast is, now you know; you may even want to start your own podcast at iTunes. It’s never too late…
What can you do to help celebrate Apple’s success? Go to Apple’s Twitter Podcast page and write a message on the wall, or go to iTunes and listen to some podcasts you may have missed in the last eight years. No matter how you choose to celebrate, we want to extend hearty congratulations to Apple for reaching another milestone.