Jul 17 2013, 4:37pm CDT | by Deidre Richardson
Apple is on the prowl again, hunting for whatever company it can buy. It’s no secret that the company is always looking to add to its resource base. This time, our favorite fruit company has its sights set on purchasing the company behind Microsoft’s Kinect.
This is the Kinect accessory (although Kinect 1.0, not 2.0) that has been a thorn in the side of Microsoft Xbox customers, thanks to the additional $100 charge that bills $499 for the Xbox One versus the Sony PlayStation 4 that only costs $399. The Kinect accessory, however, has done less damage to the Microsoft customer than the log-in requirement Microsoft tossed into earlier versions of the Xbox One.
The log-in requirement forced users to log in once every 24 hours in order to access their own purchased games. In situations where there was no Internet access, users would not be able to play their games. After consumers took to Twitter and other social media networks to express their disapproval, Microsoft dropped the always-on Internet requirement.
The company that provides the 3D gaming experience many have enjoyed in Microsoft’s Xbox 360 (and now its Xbox One) is called Primesense, an Israeli company known for producing 3D sensors that are used in everything from gaming to even PCs. While Apple has offered $280-$300 million to buy out the company, Primesense has yet to make a decision. According to Primesense CEO Inon Beracha, “We can’t comment on what any of our partners, customers, or potential customers are doing and we’re not commenting on rumors.”
At this point, Beracha, nor Primesense, is providing any statements to the press. However, the rumor was tipped by way of an Israeli newspaper known as Calcalist, a newspaper that was right on the money about two recent acquisitions, Google’s purchase of Maps producer Waze and Samsung’s purchase of set-top box startup company Boxee.
There is a possibility that Apple may use Primesense’s 3D sensor technology to improve the iMac experience, but the gaming experience is likely to be the biggest explanation behind this acquisition. After all, the Apple TV rumors point to a new Apple TV release at some time in the future, and what better way to enhance Apple’s new gaming efforts (I’m thinking of the MiFi Made for iPhone gaming controllers here) than the addition of 3D sensors to those same controllers and the new Apple TV? Could Apple have its sights set on contending with Microsoft’s Xbox One? It’s possible.
If Apple acquires 3D company Primesense, it will have acquired some 10 companies within the last year, a change from its acquisition of 6 companies the year before. We’ll keep you updated regarding this possible acquisition.
Deidre Richardson is a long-time Apple fan and reports passionate about the latest Apple news and rumors.
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