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Ad-Skipping Service will bring "premium" experience to next-generation Apple iTV
Photo Credit: Macgasm

Apple is Working On The Next Apple TV, Ad-Skipping Service in the Works

Jul 17 2013, 11:51am CDT | by

Apple to Bring Ad-Skipping Service to Next-Generation iTV

  Are you a fan of commercials? My biggest pet peeve in watching television shows concerns commercials: in my opinion, they come at the wrong time and, depending on the commercial, make little sense...

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1 year ago

Apple is Working On The Next Apple TV, Ad-Skipping Service in the Works

Jul 17 2013, 11:51am CDT | by

Apple to Bring Ad-Skipping Service to Next-Generation iTV

 

Are you a fan of commercials? My biggest pet peeve in watching television shows concerns commercials: in my opinion, they come at the wrong time and, depending on the commercial, make little sense to my mind. Some of them leave me wondering why they were even aired in the first place. 

 

To add to the confusion some of them bring, they interrupt the plot of a great show or movie. My mother was a fan of recording shows and watching them later so as to fast-forward through the commercials. Now, satellite users have something called “i-control” that allows you to skip through commercials in real time. Technology never ceases to amaze me!

 

Alongside of the iPad Mini 2 and the iPhone 5S, the fourth-generation Apple TV is one that has many Apple customers on the lookout. It has been said for at least the last year that Apple is working on another television for this Fall – although we only have an FCC filing and a report about Foxconn that provide some insight.  Despite little to no word from Apple, we’re still getting reports about an Apple TV is on the way. 

 

A new report has surfaced from former Wall Street journalist Jessica Lessin that says that Apple intends to bring ad-skipping services to its soon-to-arrive next generation of the Apple TV. Dish Network tried to do the same thing with TV broadcasters last year and was sued by television networks for the attempt. Apple, however, has continued to press for ad-skipping services, even receiving a patent last year that would feature the technology

 

According to the patent, Apple would allow users to jump back and forth between radio music and television media, when what’s playing is “not of interest to a user” and when something on the local television stations is “of interest to a user.” It seems that Apple is aware that few television commercials entertain users in the long run. 

 

Ads are an important part of financial profit for television broadcasters, and when they are skipped, someone has to make up for the financial loss. This is where the new Apple ad-skipping service shines brightest: according to Macgasm’s Andrew Kunesh, “the service will likely require a monthly fee or something similar…users will essentially pay for the service and then Apple will pass some of the cash along to television networks for the lost revenue” (Apple TV Service May Include Ad-Skipping Technology)

 

In other words, television broadcasters will not lose money when Apple implements its ad-skipping; since there is no financial loss at stake, TV broadcasters have no reason to sue Apple for its new service. The fact that Apple has been in talks with broadcasters for the last year is another positive for the company

 

Making television broadcasters feel as though they are important and integral to the Apple TV’s success may also be another way to “smooth over” whatever difficulties the company could face in getting its premium television service to market. 

 

As can be seen from the patent above, Apple has been discussing its fourth-generation Apple TV and its ad-skipping service for the last year. It seems obvious, then, that at some point in the near future (if not September 2013), the next-generation Apple TV will emerge with ad-skipping implemented. Could it come this Fall? It all depends on television broadcasters. 

 

 
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22 hours ago

Apple kicks off iTunes Festival today with Deadmau5 concert

Sep 1 2014 1:54pm CDT | Source: Cult of Mac

Apple’s 2014 iTunes Festival begins today with performances every day through the month of September. Like previous years, each performance will be streamed in HD for free through iTunes and the festival’s dedicated Apple TV channel. To kick things ...
Source: Cult of Mac   Full article at: Cult of Mac
 

 
Update
10

1 week ago

deadmau5 to Open 2014 iTunes Festival

Aug 26 2014 11:32am CDT | Source: The Mac Observer

Apple added several more artists to its 2014 iTunes Festival lineup in London, including deadmau5 as the event's opening act. The company also added an iTunes Festival channel to Apple TV Tuesday morning ahead ...
Source: The Mac Observer  Full article at: The Mac Observer
 

 
Update
9

1 week ago

Apple Reveals Furthers Details on Reversible USB Cable With Flexible Internal Connector

Aug 21 2014 10:37am CDT | Source: Mac Rumors

The U.S. Patent and Trademark Office today published another Apple patent application that describes a reversible USB connector with a "double orientation design." (Via AppleInsider) Today's patent application, filed in February and titled "Reversible USB Connector with Compliant Member to Spread Stress and Increase Contact Normal Force," differs slightly from a separate application made a few weeks earlier by highlighting a key design detail that adds flexi ...
Source: Mac Rumors   Full article at: Mac Rumors
 

 
Update
8

1 week ago

Photo of Possible 5.5-Inch iPhone 6 Rear Shell Surfaces

Aug 20 2014 6:15pm CDT | Source: Mac Rumors

While we've seen dozens of part leaks for the 4.7-inch iPhone 6, parts for the rumored 5.5-inch version of the device have thus far been scarce, possibly due to the fact that the larger iPhone 6 is said to have entered production later than the 4.7-inch iPhone 6. Photos depicting what might be the rear shell of the larger device have finally surfaced, however, and have been shared by Evasi0nJailbreak.com. According to the site, the photos have bee ...
Source: Mac Rumors   Full article at: Mac Rumors
 

 
Update
7

1 week ago

NFL Now blitzes Apple TV with football channel

Aug 20 2014 12:56pm CDT | Source: Cult of Mac

Apple fans, are you ready for some football? Because NFL Now is ready to blitz Apple TV users with a trove of on-demand video and other football content straight from its brand new channel dedicated to everything foo ...
Source: Cult of Mac   Full article at: Cult of Mac
 

 
Update
6

3 weeks ago

NFL Now arrives on Apple TV, iPhone, and iPad

Aug 7 2014 8:54am CDT | Source: MacNN

As anticipated, NFL Now apps have been launched for the iPhone and iPad and the Apple TV. The titles promise "hundreds of new videos daily" connected to teams and players; users also can get a non-stop stream based on preferen ...
Source: MacNN   Full article at: MacNN
 

 
Update
4

3 weeks ago

ABC News viewers are watching 50% more live video on Apple TV than on desktop & mobile combined

Aug 6 2014 11:09am CDT | Source: 9to5Mac

Since launching its new ABC News channel on Apple TV a month ago, ABC today provided some stats on how people have been using the app and also announced the addition of new local stations. Since Apple TV is still a relatively closed platform only available to select Apple partners, we often don’t hear much on stats in terms of viewers vs other platforms. Today we learn that in the first 30 days of being available on Apple TV, ABC News is experiencing users wa ...
Source: 9to5Mac   Full article at: 9to5Mac
 

 
Update
3

3 weeks ago

iPhone 6 Roundup Update

Aug 5 2014 3:12pm CDT | Source: Mac Rumors

Our iPhone 6 roundup has been updated with the latest information. Several reliable media sources have reported Apple is planning to hold a major media event on September 9, where it will introduce the long-awaited larger-screened iPhone 6. Read our full roundup for details. Recent Mac and iOS Blog Stories • Pebble Launches Limited Edition Classic Smart Watches in Blue, Pink, and Green • Google Launches 64-Bit Versio ...
Source: Mac Rumors   Full article at: Mac Rumors
 

 
Update
2

4 weeks ago

Apple TV beta gets iOS 7-style makeover with new icons and font

Aug 4 2014 2:17pm CDT | Source: Cult of Mac

iOS and OS X weren’t the only platforms that got some Apple beta loving today. A new update for Apple TV beta 4 was seeded to developers as well this morning that comes with a long aw ...
Source: Cult of Mac   Full article at: Cult of Mac
 

 
Update
1

4 weeks ago

Apple brings iOS 7-style iconography to Apple TV in newest beta

Aug 4 2014 2:10pm CDT | Source: Apple Insider

The latest Apple software to receive a Jony Ive-led user interface revamp is the company's Apple TV operating system, which sports an iOS 7-style "flat" look with new icons and updated typography in th ...
Source: Apple Insider  Full article at: Apple Insider
 

 

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<a href="/latest_stories/all/all/22" rel="author">Deidre Richardson</a>
Deidre Richardson is a long-time Apple fan and reports passionate about the latest Apple news and rumors.

 

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