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Ad-Skipping Service will bring "premium" experience to next-generation Apple iTV
Photo Credit: Macgasm

Apple is Working On The Next Apple TV, Ad-Skipping Service in the Works

Jul 17 2013, 11:51am CDT | by

Apple to Bring Ad-Skipping Service to Next-Generation iTV

  Are you a fan of commercials? My biggest pet peeve in watching television shows concerns commercials: in my opinion, they come at the wrong time and, depending on the commercial, make little sense...

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1 year ago

Apple is Working On The Next Apple TV, Ad-Skipping Service in the Works

Jul 17 2013, 11:51am CDT | by

Apple to Bring Ad-Skipping Service to Next-Generation iTV

 

Are you a fan of commercials? My biggest pet peeve in watching television shows concerns commercials: in my opinion, they come at the wrong time and, depending on the commercial, make little sense to my mind. Some of them leave me wondering why they were even aired in the first place. 

 

To add to the confusion some of them bring, they interrupt the plot of a great show or movie. My mother was a fan of recording shows and watching them later so as to fast-forward through the commercials. Now, satellite users have something called “i-control” that allows you to skip through commercials in real time. Technology never ceases to amaze me!

 

Alongside of the iPad Mini 2 and the iPhone 5S, the fourth-generation Apple TV is one that has many Apple customers on the lookout. It has been said for at least the last year that Apple is working on another television for this Fall – although we only have an FCC filing and a report about Foxconn that provide some insight.  Despite little to no word from Apple, we’re still getting reports about an Apple TV is on the way. 

 

A new report has surfaced from former Wall Street journalist Jessica Lessin that says that Apple intends to bring ad-skipping services to its soon-to-arrive next generation of the Apple TV. Dish Network tried to do the same thing with TV broadcasters last year and was sued by television networks for the attempt. Apple, however, has continued to press for ad-skipping services, even receiving a patent last year that would feature the technology

 

According to the patent, Apple would allow users to jump back and forth between radio music and television media, when what’s playing is “not of interest to a user” and when something on the local television stations is “of interest to a user.” It seems that Apple is aware that few television commercials entertain users in the long run. 

 

Ads are an important part of financial profit for television broadcasters, and when they are skipped, someone has to make up for the financial loss. This is where the new Apple ad-skipping service shines brightest: according to Macgasm’s Andrew Kunesh, “the service will likely require a monthly fee or something similar…users will essentially pay for the service and then Apple will pass some of the cash along to television networks for the lost revenue” (Apple TV Service May Include Ad-Skipping Technology)

 

In other words, television broadcasters will not lose money when Apple implements its ad-skipping; since there is no financial loss at stake, TV broadcasters have no reason to sue Apple for its new service. The fact that Apple has been in talks with broadcasters for the last year is another positive for the company

 

Making television broadcasters feel as though they are important and integral to the Apple TV’s success may also be another way to “smooth over” whatever difficulties the company could face in getting its premium television service to market. 

 

As can be seen from the patent above, Apple has been discussing its fourth-generation Apple TV and its ad-skipping service for the last year. It seems obvious, then, that at some point in the near future (if not September 2013), the next-generation Apple TV will emerge with ad-skipping implemented. Could it come this Fall? It all depends on television broadcasters. 

 

 
Update
11

1 week ago

NFL Now arrives on Apple TV, iPhone, and iPad

Aug 7 2014 8:54am CDT | Source: MacNN

As anticipated, NFL Now apps have been launched for the iPhone and iPad and the Apple TV. The titles promise "hundreds of new videos daily" connected to teams and players; users also can get a non-stop stream based on preferences learned over time.... ...
Source: MacNN   Full article at: MacNN
 

 
Update
10

1 week ago

ABC News viewers are watching 50% more live video on Apple TV than on desktop & mobile combined

Aug 6 2014 11:09am CDT | Source: 9to5Mac

Since launching its new ABC News channel on Apple TV a month ago, ABC today provided some stats on how people have been using the app and also announced the addition of new local stations. Since Apple TV is still a relatively closed platform only available to select Apple partners, we often don’t hear much on stats in terms of viewers vs other platforms. Today we learn that in the first 30 days of being available on Apple TV, ABC News is experiencing ...
Source: 9to5Mac   Full article at: 9to5Mac
 

 
Update
9

2 weeks ago

iPhone 6 Roundup Update

Aug 5 2014 3:12pm CDT | Source: Mac Rumors

Our iPhone 6 roundup has been updated with the latest information. Several reliable media sources have reported Apple is planning to hold a major media event on September 9, where it will introduce the long-awaited larger-screened iPhone 6. Read our full roundup for details. Recent Mac and iOS Blog Stories • Pebble Launches Limited Edition Classic Smart Watches in Blue, Pink, and Green • Google Launches 64-Bit Version of Chrome Canary Browser for OS X • ...
Source: Mac Rumors   Full article at: Mac Rumors
 

 
Update
8

2 weeks ago

Apple TV beta gets iOS 7-style makeover with new icons and font

Aug 4 2014 2:17pm CDT | Source: Cult of Mac

iOS and OS X weren’t the only platforms that got some Apple beta loving today. A new update for Apple TV beta 4 was seeded to developers as well this morning that comes with a long awaited UI ...
Source: Cult of Mac   Full article at: Cult of Mac
 

 
Update
7

2 weeks ago

Apple brings iOS 7-style iconography to Apple TV in newest beta

Aug 4 2014 2:10pm CDT | Source: Apple Insider

The latest Apple software to receive a Jony Ive-led user interface revamp is the company's Apple TV operating system, which sports an iOS 7-style "flat" look with new icons and updated typography in the late ...
Source: Apple Insider  Full article at: Apple Insider
 

 
Update
6

2 weeks ago

Apple seeds fifth betas of iOS 8, Xcode, OS X Yosemite to developers

Aug 4 2014 1:10pm CDT | Source: MacNN

Apple is now seeding its fifth betas of iOS 8, OS X Yosemite, and Xcode to developers, as well as a preview of OS X Server 4.0, and fourth betas of new Apple TV firmware and Configurator 1.7. Relatively little is known about their content so far, although notes for the iOS 8 beta add that "spirometry data types are now available in HealthKit;" spirometry is the measurement of lung capacity. Xcode has received Swift-related improvements involving ranges and easier scripting.... ...
Source: MacNN   Full article at: MacNN
 

 
Update
4

3 weeks ago

Apple TV adds CNBC and Fox Now channels

Jul 29 2014 11:08am CDT | Source: Cult of Mac

Apple added two new channels to Apple TV for customers in the U.S. on Tuesday, along with a few other additions for countries around the world. Starting today, Apple TV users can access the new CNBC ...
Source: Cult of Mac   Full article at: Cult of Mac
 

 
Update
3

3 weeks ago

Apple TV Adds Fox Now, CNBC Channels

Jul 29 2014 10:14am CDT | Source: The Mac Observer

Fox Now and CNBC joined the Apple TV channel lineup on Tuesday, giving viewers access to shows like Cosmos, 24: Live Another Day, live CNBC content, and more. Unfortunately, the content you get is limited unless you also have a cable subscription.The Mac Observer Spin: More content is great for Apple TV owners, but continuing to leave most of it stuck behind cable pay walls isn't much of a help to viewers who don't want to shell ...
Source: The Mac Observer  Full article at: The Mac Observer
 

 
Update
2

4 weeks ago

Apple announces 2014 iTunes Festival lineup, ticket lottery

Jul 21 2014 4:27am CDT | Source: MacNN

Apple has revealed some of the lineup of its iTunes Festival 2014, which will again take over London's Roundhouse for 30 days and nights this September, and feature more than 60 bands. The month-long event, which is streamed live over a dedicated Apple TV channel, the iTunes Festival app on iOS devices and iTunes, offers free tickets won by lottery for fans in London by entering ballots on iTunes, while fans everywhere can win them through competitions run by local media partners. ...
Source: MacNN   Full article at: MacNN
 

 
Update
1

5 weeks ago

Video display chipmaker gets big share boost on the back of Apple TV rumor

Jul 10 2014 8:00am CDT | Source: Cult of Mac

Shares in the Oregon-based Pixelworks, which designs and produces semiconductors for superior digital-video displays, have surged on the back of reports that the company could be working on Apple’s long-awaited TV set. According to a research analyst for Seeking Al ...
Source: Cult of Mac   Full article at: Cult of Mac
 

 

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<a href="/latest_stories/all/all/22" rel="author">Deidre Richardson</a>
Deidre Richardson is a long-time Apple fan and reports passionate about the latest Apple news and rumors.

 

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