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Ad-Skipping Service will bring "premium" experience to next-generation Apple iTV
Photo Credit: Macgasm

Apple is Working On The Next Apple TV, Ad-Skipping Service in the Works

Jul 17 2013, 11:51am CDT | by

Apple to Bring Ad-Skipping Service to Next-Generation iTV

  Are you a fan of commercials? My biggest pet peeve in watching television shows concerns commercials: in my opinion, they come at the wrong time and, depending on the commercial, make little sense...

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1 year ago

Apple is Working On The Next Apple TV, Ad-Skipping Service in the Works

Jul 17 2013, 11:51am CDT | by

Apple to Bring Ad-Skipping Service to Next-Generation iTV

 

Are you a fan of commercials? My biggest pet peeve in watching television shows concerns commercials: in my opinion, they come at the wrong time and, depending on the commercial, make little sense to my mind. Some of them leave me wondering why they were even aired in the first place. 

 

To add to the confusion some of them bring, they interrupt the plot of a great show or movie. My mother was a fan of recording shows and watching them later so as to fast-forward through the commercials. Now, satellite users have something called “i-control” that allows you to skip through commercials in real time. Technology never ceases to amaze me!

 

Alongside of the iPad Mini 2 and the iPhone 5S, the fourth-generation Apple TV is one that has many Apple customers on the lookout. It has been said for at least the last year that Apple is working on another television for this Fall – although we only have an FCC filing and a report about Foxconn that provide some insight.  Despite little to no word from Apple, we’re still getting reports about an Apple TV is on the way. 

 

A new report has surfaced from former Wall Street journalist Jessica Lessin that says that Apple intends to bring ad-skipping services to its soon-to-arrive next generation of the Apple TV. Dish Network tried to do the same thing with TV broadcasters last year and was sued by television networks for the attempt. Apple, however, has continued to press for ad-skipping services, even receiving a patent last year that would feature the technology

 

According to the patent, Apple would allow users to jump back and forth between radio music and television media, when what’s playing is “not of interest to a user” and when something on the local television stations is “of interest to a user.” It seems that Apple is aware that few television commercials entertain users in the long run. 

 

Ads are an important part of financial profit for television broadcasters, and when they are skipped, someone has to make up for the financial loss. This is where the new Apple ad-skipping service shines brightest: according to Macgasm’s Andrew Kunesh, “the service will likely require a monthly fee or something similar…users will essentially pay for the service and then Apple will pass some of the cash along to television networks for the lost revenue” (Apple TV Service May Include Ad-Skipping Technology)

 

In other words, television broadcasters will not lose money when Apple implements its ad-skipping; since there is no financial loss at stake, TV broadcasters have no reason to sue Apple for its new service. The fact that Apple has been in talks with broadcasters for the last year is another positive for the company

 

Making television broadcasters feel as though they are important and integral to the Apple TV’s success may also be another way to “smooth over” whatever difficulties the company could face in getting its premium television service to market. 

 

As can be seen from the patent above, Apple has been discussing its fourth-generation Apple TV and its ad-skipping service for the last year. It seems obvious, then, that at some point in the near future (if not September 2013), the next-generation Apple TV will emerge with ad-skipping implemented. Could it come this Fall? It all depends on television broadcasters. 

 

 
Update
8

6 days ago

Apple announces 2014 iTunes Festival lineup, ticket lottery

Jul 21 2014 4:27am CDT | Source: MacNN

Apple Store Soho Presents: Meet The Actor: Nat Faxon, "Married"
Apple has revealed some of the lineup of its iTunes Festival 2014, which will again take over London's Roundhouse for 30 days and nights this September, and feature more than 60 bands. The month-long event, which is streamed live over a dedicated Apple TV channel, the iTunes Festival app on iOS devices and iTunes, offers free tickets won by lottery for fans in London by entering ballots on iTunes, while fans everywhere can win them through competitions run by lo ...
Source: MacNN   Full article at: MacNN
 

 
Update
7

2 weeks ago

Video display chipmaker gets big share boost on the back of Apple TV rumor

Jul 10 2014 8:00am CDT | Source: Cult of Mac

GUINEA-POLITICS-VOTE-OPPOSITION-DIALLO
Shares in the Oregon-based Pixelworks, which designs and produces semiconductors for superior digital-video displays, have surged on the back of reports that the company could be working on Apple’s long-awaited TV set. According to a research analyst for Seeking Alpha,…Read ...
Source: Cult of Mac   Full article at: Cult of Mac
 

 
Update
6

2 weeks ago

Roku outpaces Apple TV in Q1, report says

Jul 9 2014 11:24pm CDT | Source: Apple Insider

Apple Stores Mark Earth Day, Day After Announcing New Green Initiative
A report published on Wednesday claims set-top media streamers like the Apple TV will be in one out of every four homes by 2015, but market growth of Apple's device is being outpaced by sector giant Ro ...
Source: Apple Insider  Full article at: Apple Insider
 

 
Update
5

5 weeks ago

Apple Cuts Price of Apple TV and Mac Mini in Europe, Lowers iMac Price in the U.K.

Jun 18 2014 11:41am CDT | Source: iClarified

Creative Industries Council Launches Create UK
Apple has cut the price of its Apple TV and Mac mini across Europe and lowered the price of the iMac in the U.K.Mac MiniDepending on the model and country the price of the Mac mini has been reduced by €30 to €60. Most stores are offering the entry-level model at €619 but select countries like Germany and France offer the dual-core model at 599,00 €, the quad-core model at 799,00 €, and the server model at 999,00 €.Share Article:Facebook,   Twitter,   LinkedIn, ...
Source: iClarified   Full article at: iClarified
 

 
Update
4

6 weeks ago

Apple’s cloud services are currently having issues

Jun 12 2014 2:15pm CDT | Source: GigaOm: Apple

Apple Store Soho Presents: Meet The Actor: Nat Faxon, "Married"
If you’re having issues with Apple internet services at the moment — say, your Movies and TV section on Apple TV has disappeared, or you can’t access the App Store — you’re not alone. Despite Apple’s system status showing all systems working across the board, there are widespread complaints on social media that Apple’s services are down.Related research and analysis from Gigaom Research:Subscriber ...
Source: GigaOm: Apple   Full article at: GigaOm: Apple
 

 
Update
3

6 weeks ago

Apple's App Store and iTunes Store Currently Experiencing Connectivity Issues

Jun 12 2014 2:04pm CDT | Source: iClarified

Apple Store Soho Presents: Meet The Actor: Nat Faxon, "Married"
It appears that Apple's App Store and iTunes Store are both currently experiencing connectivity issues. The issue seems to be persistent across iOS and Desktop machines as well as the Apple TV. Attempts to access different parts of the store will either throw a "Cannot connect to App Store" message or "The item you've requested is not currently available in the U.S. store."This issue does seem to be isolated, so some users may not be experiencin ...
Source: iClarified   Full article at: iClarified
 

 
Update
1

7 weeks ago

Apple to channel George Jetson with smart-home system play

Jun 2 2014 9:02am CDT | Source: Mac Daily News

google_ad_client = "ca-pub-9654279268749293"; /* Article Body, 336x280, Above the fold */ google_ad_slot = "0670981169"; google_ad_width = 336; google_ad_height = 280; “Investors who have been keeping the faith that Apple will deliver the ‘next big thing’ — and more bang for shares in the process — may soon be rewarded for their patience,” Barbara Kollmeyer writes for MarketWatch. “” “Apple will reveal a new software platform that basically makes the iPhon ...
Source: Mac Daily News   Full article at: Mac Daily News
 

 

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<a href="/latest_stories/all/all/22" rel="author">Deidre Richardson</a>
Deidre Richardson is a long-time Apple fan and reports passionate about the latest Apple news and rumors.

 

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