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Ad-Skipping Service will bring "premium" experience to next-generation Apple iTV
Photo Credit: Macgasm

Apple is Working On The Next Apple TV, Ad-Skipping Service in the Works

Jul 17 2013, 11:51am CDT | by

Apple to Bring Ad-Skipping Service to Next-Generation iTV

  Are you a fan of commercials? My biggest pet peeve in watching television shows concerns commercials: in my opinion, they come at the wrong time and, depending on the commercial, make little sense...

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1 year ago

Apple is Working On The Next Apple TV, Ad-Skipping Service in the Works

Jul 17 2013, 11:51am CDT | by

Apple to Bring Ad-Skipping Service to Next-Generation iTV

 

Are you a fan of commercials? My biggest pet peeve in watching television shows concerns commercials: in my opinion, they come at the wrong time and, depending on the commercial, make little sense to my mind. Some of them leave me wondering why they were even aired in the first place. 

 

To add to the confusion some of them bring, they interrupt the plot of a great show or movie. My mother was a fan of recording shows and watching them later so as to fast-forward through the commercials. Now, satellite users have something called “i-control” that allows you to skip through commercials in real time. Technology never ceases to amaze me!

 

Alongside of the iPad Mini 2 and the iPhone 5S, the fourth-generation Apple TV is one that has many Apple customers on the lookout. It has been said for at least the last year that Apple is working on another television for this Fall – although we only have an FCC filing and a report about Foxconn that provide some insight.  Despite little to no word from Apple, we’re still getting reports about an Apple TV is on the way. 

 

A new report has surfaced from former Wall Street journalist Jessica Lessin that says that Apple intends to bring ad-skipping services to its soon-to-arrive next generation of the Apple TV. Dish Network tried to do the same thing with TV broadcasters last year and was sued by television networks for the attempt. Apple, however, has continued to press for ad-skipping services, even receiving a patent last year that would feature the technology

 

According to the patent, Apple would allow users to jump back and forth between radio music and television media, when what’s playing is “not of interest to a user” and when something on the local television stations is “of interest to a user.” It seems that Apple is aware that few television commercials entertain users in the long run. 

 

Ads are an important part of financial profit for television broadcasters, and when they are skipped, someone has to make up for the financial loss. This is where the new Apple ad-skipping service shines brightest: according to Macgasm’s Andrew Kunesh, “the service will likely require a monthly fee or something similar…users will essentially pay for the service and then Apple will pass some of the cash along to television networks for the lost revenue” (Apple TV Service May Include Ad-Skipping Technology)

 

In other words, television broadcasters will not lose money when Apple implements its ad-skipping; since there is no financial loss at stake, TV broadcasters have no reason to sue Apple for its new service. The fact that Apple has been in talks with broadcasters for the last year is another positive for the company

 

Making television broadcasters feel as though they are important and integral to the Apple TV’s success may also be another way to “smooth over” whatever difficulties the company could face in getting its premium television service to market. 

 

As can be seen from the patent above, Apple has been discussing its fourth-generation Apple TV and its ad-skipping service for the last year. It seems obvious, then, that at some point in the near future (if not September 2013), the next-generation Apple TV will emerge with ad-skipping implemented. Could it come this Fall? It all depends on television broadcasters. 

 

 
Update
11

1 week ago

No new Apple TV? Here's why we must Watch and wait

Oct 17 2014 5:30am CDT | Source: Mac World

The tea-leaf business isn’t for the weak. One day you’ve correctly guessed the number of jelly beans in a Mason jar, and the next, you’ve too quickly pulled the trigger on the release date for a next-generation Apple TV. Nevertheless, I’m going to double down on the as-yet-unannounced, next-gen Apple TV. And I’ll do so because, upon events-driven further consideration, the Apple TV appears to be just one piece in a larger, unfinished puzzle.Piece one ...
Source: Mac World   Full article at: Mac World
 

 
Update
10

1 week ago

Live blog: Apple’s 2014 iPad, Retina iMac, and (maybe) Apple TV event

Oct 16 2014 2:00am CDT | Source: GigaOm: Apple

New iPads are a given, so what else did Apple introduce at its October event? Here's our coverage of the event as it unfolded. Live blog: Apple’s 2014 iPad, Retina iMac, and (maybe) Apple TV event originally published by Gigaom, © copyright 2014. Contin ...
Source: GigaOm: Apple   Full article at: GigaOm: Apple
 

 
Update
9

2 weeks ago

Apple to Live Stream Next Weeks’s iPad Event

Oct 10 2014 10:35am CDT | Source: Pad Gadget

If you were wondering whether you’d get the opportunity to watch Apple’s next media event on Oct. 16, fear not. You’ll be able to live stream the entire affair from the comfort of your living room (or office, depending on what you are doing next Thursday). Apple just added a link to its main web page directing people to return on Oct. 16 at 10:00 a.m. to watch the supposed iPad event in real time w ...
Source: Pad Gadget   Full article at: Pad Gadget
 

 
Update
8

2 weeks ago

USAA says its Apple Pay support will arrive on Nov. 7

Oct 9 2014 4:16pm CDT | Source: App Advice

At least one financial institution wont offer Apple Pay until next month. USAA, according to the Daily Dot, willsupport themobile payment system for its Visa and Mastercard customers starting on Friday, Nov. 7.When it was originally announced at the iPhone 6 and iWatch event in early September, Apple said the system would arrive in October. Many had expected support to launch alongside iOS 8.1, which is widely expected to be unveiled this month.On the Apple Pay site, USAA i ...
Source: App Advice  Full article at: App Advice
 

 
Update
7

2 weeks ago

Philips televisions bundled with Apple TV go on sale in India

Oct 9 2014 12:01pm CDT | Source: MacNN

Philips has started to offer a new range of televisions in India, with the sets being made available bundled with the Apple TV. The collection, which will start from Rs 29,990 ($490) for the base model, will apparently include the Apple set-top box to provide smart TV functionality, as Philips attempts to cash in on holiday season sales in th ...
Source: MacNN   Full article at: MacNN
 

 
Update
6

2 weeks ago

Apple Officially Announces Oct. 16 Media Event, ‘It’s Been Way Too Long’

Oct 8 2014 2:01pm CDT | Source: Pad Gadget

Word is coming in that Apple has sent out invitations to a media event to be held on Oct. 16 at the company’s Town Hall Auditorium in Cupertino, CA starting at 10:00 a.m. The simplistic line illustration invitation reads, “It’s been way too long.” Last week, Re/code’s John Paczkowski correctly predicted the media event date and location. Paczkowski called the upcoming event a “more laid-back affair,” in comparison to Apple’s Sept. 9 event where the new iPhone lineup was unveil ...
Source: Pad Gadget   Full article at: Pad Gadget
 

 
Update
4

2 weeks ago

Apple Finalizes HomeKit Hardware Specifications, Adds HomeKit Support to Apple TV

Oct 8 2014 1:17pm CDT | Source: Mac Rumors

We're growing closer to the launch of the first hardware accessories that are compatible with Apple's HomeKit home automation platform, as the company has recently published the final Made for iPhone (MFi) specifications for hardware developers. With the completed specifications, hardware manufacturers will be able to create products that are designed to integrate with the HomeKit platform. All developers creating hardware for HomeKit must follow App ...
Source: Mac Rumors   Full article at: Mac Rumors
 

 
Update
3

3 weeks ago

Five things Apple should fix in the next Apple TV update

Oct 1 2014 5:21am CDT | Source: Mac World

Apple TV got a software update last week that didn’t exactly blow our hair back—the icons got a new, flat, iOS 7-and-8-ish look, and we got Family Sharing support, a new Beats Music channel, and that’s about it. The new icons are pretty and all, but the experience of actually using the Apple TV didn’t noticeably improve. Here are five suggestions for Apple to make the next Apple TV update a real upgrade.To read this article in full or ...
Source: Mac World   Full article at: Mac World
 

 
Update
2

4 weeks ago

Next-Gen iPad mini Launch Rumored to be Delayed Until 2015, iPad Pro Next Spring

Sep 23 2014 3:20pm CDT | Source: Pad Gadget

A new round of rumors is starting to surface. This time, it is in regards to the next generation of iPad mini. Current speculation points to a late October media event where Apple will unveil the second-generation iPad Air (as well as a possible refresh of Apple TV). Presumably, Apple would update the iPad mini at the same time. However, reports are coming in from the other side of the globe that say different. Ac ...
Source: Pad Gadget   Full article at: Pad Gadget
 

 
Update
1

6 weeks ago

Apple iPhone 6 Event Live Online Video Stream is Available in Safari Browser and Apple TV

Sep 9 2014 9:02am CDT | Source: I4U News: Apple

Today is the big day for all Apple fans. Apple will unveil the iPhone 6 devices and maybe also the iWatch. The Apple iPhone 6 event is only 3 hours away. Apple is going to offe ...
Source: I4U News: Apple   Full article at: I4U News: Apple
 

 

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<a href="/latest_stories/all/all/22" rel="author">Deidre Richardson</a>
Deidre Richardson is a long-time Apple fan and reports passionate about the latest Apple news and rumors.

 

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