360° Coverage : Apple Wants Advice on How to Sell iPhones

1 Updates
Apple Looks to Sell More iPhones In-Store
Photo Credit: MacRumors

Apple Wants Advice on How to Sell iPhones

Jul 17 2013, 7:53am CDT | by

Apple wants to improve in-store sales, boost overall profit

  Apple’s iPhone has always been in the spotlight, from its birth in 2007 until now. No matter where I go on a daily basis, I always see iPhones in the room. One night, I went out to my local Red...

Filed under: news

YouTube Videos

 
 
 

1 year ago

Apple Wants Advice on How to Sell iPhones

Jul 17 2013, 7:53am CDT | by

Apple wants to improve in-store sales, boost overall profit

 

Apple’s iPhone has always been in the spotlight, from its birth in 2007 until now. No matter where I go on a daily basis, I always see iPhones in the room. One night, I went out to my local Red Robin restaurant and I saw iPhones everywhere in every booth I could see with the naked eye. There was not one Android smartphone in the room, which is interesting when you consider that Android has such a large market share. 

 

Apple’s recent WWDC 2013 Conference has ushered in a chapter in the life of the Apple Corporation that has not existed until now. Prior to the WWDC 2013 announcement on iOS 7, numerous renders and drawings that circulated across the web pointed to an iOS 7 that was more vibrant, more alive, than anything we’d seen in iOS 6. 

 

At that point in time, I just believed that iOS users wanted more of an Android experience (Android sites would agree with this). Sure enough, Apple’s parallax/3D motion on the home page in iOS 7, followed by AirDrop file share, among other things, pointed to a more “open” iOS than we’ve ever seen. 

 

Remember Phil Schiller’s famous statement of “Can’t innovate any more my (expletive)?” It seems that the whole conference was aimed at showing that Apple’s “still got it,” from the beginning quote on the powerpoint to the presentations themselves. Apple wanted to make it clear that it can still innovate and that its place in the tech world has not been overthrown. 

 

At the same time, the tech world continued to tell us that Apple’s stock prices were in constant decline, and that investors were “losing faith” in our favorite fruit company. According to recent news sources, however, Apple’s situation may be more precarious than any Apple fan could have ever imagined. 

 

A new document that has surfaced (the picture above) shows that Apple is interested in gathering iPhone sales advice from its employees  (managers excepted). 

 

According to the letter sent to Apple employees, the company wants its workers to present ideas over an eight-week period (from August to October 2013) and work with Apple’s Market Support team to improve how the iPhone is sold in its stores. The letter includes the following attention-grabbing statement: 

 

“Do you ever wonder why Market Support hasn’t implemented something to better support you in selling or suggesting the iPhone? Do you have a thought about something that is missing in the store environment that would help bring iPhone to life?” 

 

From these lines, it seems as if Apple is focused on in-store retail; at the same time, however, Apple seems to also be focused on increasing its sales. Think about it: Apple can implement changes in its stores, but this will not be enough to make people purchase iPhones if they 1) can’t afford to and 2) are interested in other smartphones

 

The fact that Apple wants to support its workers in “selling or suggesting the iPhone” means that it wants to provide a store atmosphere that will entice customers. Everyone knows, however, that you can bake chocolate chip cookies for your five-year-old, but this may not make him or her eat their vegetables. 

 

Aside from these goals, Apple wants each employee that is interested in participating on this team to provide a one-page response about some ideas he or she would like to see realized. The one-page idea proposal must be done “during work hours on the clock,” so that employees can be compensated for the idea proposal as they would be for normal work hours each week. 

 

The end of the letter states that, even if an individual is selected for the cross-group collaboration over eight weeks, “your idea may not necessarily be implemented.” At the end of the day, it’s still Apple’s call, either way. That may not be comforting to the employees, but give Apple credit: at least the company's trying to listen. It’s a generous start. 

 

 

Don't miss ...

 

<a href="/latest_stories/all/all/22" rel="author">Deidre Richardson</a>
Deidre Richardson is a long-time Apple fan and reports passionate about the latest Apple news and rumors.

 

blog comments powered by Disqus

Latest stories

Apple’s New SIM Card Is Great For Travelers
Apple’s New SIM Card Is Great For Travelers
The latest iPad comes with SIM cards perfect for people on the go
 
 
Tim Cook Met With Chinese Officials On Privacy
Tim Cook Met With Chinese Officials On Privacy
The Chinese government has taken an interest in Apple’s security and privacy
 
 
Why Is Apple Pay The Most Secure Option Available?
Why Is Apple Pay The Most Secure Option Available?
Is Apple Pay really worth the hype?
 
 
Apple Planning to Open 25 New Stores in China within Two Years
Apple Planning to Open 25 New Stores in China within Two Years
Tim Cook reveals that Apple is thinking to build 25 additional stores in the massive Chinese market
 
 
 

Latest from the Network

Second MERS case reported in Qatar
Doha, Oct 23 (IANS) A 43-year-old man in Qatar has tested positive for Middle East Respiratory Syndrome (MERS) in the second confirmed case of the deadly virus in 10 days, media reported Thursday. The patient had...
Read more on Business Balla
 
Two people die in Pakistan bomb blast
Islamabad, Oct 23 (IANS) At least two people were killed and 12 others injured in an explosion that took place in Pakistan's Balochistan province Thursday, media reported. The bomb was planted on a motorcycle, Dawn...
Read more on Politics Balla
 
Trott extends contract with Warwickshire till 2017
London, Oct 23 (IANS) England batsman Jonathan Trott, whose mental issues led to his abrupt departure from last winter's Ashes tour, has confirmed his successful comeback to competitive cricket by signing a new three-...
Read more on Sport Balla
 
Srikanth, Kashyap big movers in BWF rankings
Kuala Lumpur, Oct 23 (IANS) Indian men shuttlers Kidambi Srikanth and Parupalli Kashyap jumped seven places each in the latest Badminton World Federation (BWF) rankings released Thursday while Olympic bronze medallist...
Read more on Sport Balla
 
Alvin Stardust dead
London, Oct 23 (IANS) English singer Alvin Stardust died after a short illness. He was 72. Stardust's manager confirmed the news about his demise Thursday, reports mirror.co.uk. He was recently diagnosed with...
Read more on Celebrity Balla
 
Indian man reunited with family after 40 years
Dubai, Oct 23 (IANS) An Indian man, who had disappeared from his hometown in Kerala nearly 40 years ago, has been found by his family at a hospital in Dubai in the UAE, a newspaper report said. Now in his 60s, Abdulla...
Read more on Politics Balla
 
Srikanth, Kashyap, Saina rise in world rankings
Kala Lumpur, Oct 23 (IANS) Indian men shuttlers Kidambi Srikanth and Parupalli Kashyap jumped seven places each in the latest released Badminton World Federation (BWF) rankings Thursday while Olympic bronze medallist...
Read more on Sport Balla
 
Flintoff signs for Big Bash side Brisbane Heat
Brisbane, Oct 23 (IANS) Former England captain and all-rounder Andrew Flintoff, who retired from international cricket in 2009, Wednesday confirmed that he will play for Brisbane Heat in the Big Bash League (BBL) this...
Read more on Sport Balla
 
OPEC daily basket price falls again
Vienna, Oct 23 (IANS/WAM) The basket of 12 crude oils of the Organization of Petroleum Exporting Countries (OPEC) closed at $81.94 a barrel Wednesday compared to $82.09 Tuesday, the OPEC Secretariat said. The new OPEC...
Read more on Business Balla
 
Lopez to sign multi-million dollar deal?
Los Angeles, Oct 23 (IANS) Singer-actress Jennifer Lopez is reportedly in the final stages of securing a multi-million dollar deal to perform in Las Vegas. The 45-year-old is being offered $350,000 per show at The...
Read more on Celebrity Balla