360° Coverage : New Microsoft Commercial Attacks iPad Multitasking Capabilities

1 Updates
Microsoft Anti-iPad Commercial
Photo Credit:Microsoft

New Microsoft Commercial Attacks iPad Multitasking Capabilities

Jul 10 2013, 6:48am CDT | by

Microsoft Anti-iPad Commercial

Microsoft has had a few commercials out within the last several weeks in which the Redmond, Washington company attacked Apple regarding needed improvements in certain areas of iOS.    Siri has...

Filed under: news

YouTube Videos

 
 
 

1 year ago

New Microsoft Commercial Attacks iPad Multitasking Capabilities

Jul 10 2013, 6:48am CDT | by

Microsoft Anti-iPad Commercial

Microsoft has had a few commercials out within the last several weeks in which the Redmond, Washington company attacked Apple regarding needed improvements in certain areas of iOS

 

Siri has often been the butt of these jokes, but the most recent one (before now) made fun of iOS users who like to play “Chopsticks” on their iPad piano applications (Garage Band chief among them). The latest commercial, however, shows the iPad’s supposed inability to juggle multitasking properly. 

 

There are two gentlemen in the commercial: one is using an iPad, the other is using a Microsoft Windows tablet. The iPad user has to go in and out of applications to use new ones, while the Windows tablet user can perform multiple operations without losing his chat event with a colleague. 

 

When the iPad user is asked, “How many strike-outs this season?,” the iPad user responds reluctantly with a frustrated look on his face, “I…gotta switch apps.” It seems as if, from the commercial, the two tablet users (and those with whom they talk) are scouts that are trying to recruit a baseball player. The colleague to whom the iPad user is speaking tells the iPad user, “the video’s going out,” referring to the difficulties created by the iPad app switching. 

 

In the end, the iPad user is asked by the colleague with whom he is speaking, “Moe, how’re we looking?” (referring to the team’s chances of recruiting the player). Moe’s response? “Uhmmm…I think he’s in talks with another team.” 

 

This happens immediately after the Microsoft tablet user pats him on the back and goes to talk to the baseball scout. It seems as if the iPad has not only made the team lose out in the tech war; it has also made the iPad lose out in life with the new potential recruit. The message is loud and clear: if you want to be successful in everything, get a Microsoft tablet. 

 

I think that the Microsoft commercial raises a good question about Apple’s decision to forgo a focus on multitasking at large in iOS and the iPad. At the same time, however, the commercial does fudge the attack somewhat. After all, the iPad does perform some multitasking capabilities. 

 

For example, the iPad will allow you to listen to music while you’re checking email, writing a note in the Notes application, and so on. If you want to listen to music while playing a game like FIFA 13 (one of my favorite soccer games), EA Sports’ FIFA game accommodates the music application and brings it to the game experience. EA Sports’ FIFA 13 app enhances the multitasking experience on iOS. 

 

Now, let’s take something such as Microsoft’s beloved Skype application. iOS allows you to multitask here as well. For example, if you are in the middle of a Skype video chat, you can zoom out by pressing the home button to check your email, then click the small green stripe at the top of the screen to return to the video conversation. All the while, the audio capabilities remain so that you’re still in the conversation. 

 

I don’t think Microsoft attacked Apple’s iPad because it doesn’t multitask; rather, I think Microsoft attacked the iPad because it doesn’t multitask the way the Microsoft Surface tablet does. In reality, the commercial shows more of the frustration of Microsoft than it does of the typical iPad user frustration with the iPad.

 

In short, Microsoft is saying, “We’re the better multitasker, so why is it that consumers love Apple more than us?” I hate to rain on Microsoft’s parade, but the tablet war has never been fought over multitasking. Microsoft users may take a liking to multitasking, but iPad users have decided that everything else the iPad offers is superior to the Surface tablet. Go figure. 

 

Don't miss ...

 

<a href="/latest_stories/all/all/22" rel="author">Deidre Richardson</a>
Deidre Richardson is a long-time Apple fan and reports passionate about the latest Apple news and rumors.

 

blog comments powered by Disqus

Latest stories

Apple Declares to Launch the Apple Pay on October 20 for the New iPhone Users
Apple Declares to Launch the Apple Pay on October 20 for the New iPhone Users
The iPhone 6 and iPhone 6 Plus users will be enabled to enjoy the Apple Pay service on October 20
 
 
Apple Reveals the 27-Inch iMac with 5K Retina Display
Apple Reveals the 27-Inch iMac with 5K Retina Display
The 27-inch Retina iMac has been equipped with the 3.5 GHz Intel Core i5, AMD Radeon 290X GPU, 1TB Fusion Drive and 8GB RAM
 
 
Apple Reveals iPad Mini 3 and Refurbished First-Generation iPad Mini
Apple Reveals iPad Mini 3 and Refurbished First-Generation iPad Mini
iPad Mini 3 and revamped first generation iPad Mini start at $399 and $249 respectively
 
 
Apple Reveals the New iPad Air 2
Apple Reveals the New iPad Air 2
The iPad Air 2 has been equipped with the A8X processor, M8 chip, upgraded camera, and the Touch ID fingerprint scanner
 
 
 

Latest from the Network

Bush shoe-tossing painting hits record at Doha auction
Doha, Oct 15 (IANS/EFE) A controversial painting by Iranian artist Mahmud Obaidi, depicting an Iraqi journalist throwing shoe in 2008 at then US president George W. Bush, was sold for $62,500 at a Sotheby's auction in...
Read more on Celebrity Balla
 
US offers $45 mn bounty for eight terror leaders
Washington, Oct 15 (IANS) The US said Tuesday it is offering rewards totalling up to 45 million dollars for information on eight key leaders of the Al Qaeda in the Arabian Peninsula (AQAP) terrorist organisation. The...
Read more on Politics Balla
 
UNSC extends peacekeeping mission's term in Abyei
United Nations, Oct 15 (IANS) The UN Security Council (UNSC) has renewed the mandate of the UN peacekeeping mission in the Abyei border region between Sudan and South Sudan. In an unanimously adopted resolution, the...
Read more on Politics Balla
 
Ebola cases in West Africa could reach 10,000 per week: WHO
Geneva, Oct 15 (IANS) The World Health Organisation (WHO) has warned that the Ebola epidemic in West Africa could reach 5,000 to 10,000 cases per week by the first week of December. "Quite frankly, ladies and...
Read more on Business Balla
 
Turkey, Singapore sign strategic partnership agreement
Ankara, Oct 15 (IANS) Turkey and Singapore have signed a strategic partnership agreement to boost economic, political and cultural cooperation, as well as security collaboration, during the official visit of...
Read more on Politics Balla
 
Christina Aguilera is returning to 'The Voice' USA
Christina Aguilera will return to 'The Voice' USA next year. The 'Your Body' hitmaker, who previously shared a rotating spot on the judging panel with Shakira, has been replaced by Gwen Stefani this season as she is...
Read more on Celebrity Balla
 
Kesha's music producer hits back
Kesha is being countersued by her record company boss, Dr. Luke. The 41-year-old music producer, who runs Kemosabe Records, claims the 27-year-old 'Tik Tok' singer is a liar and is trying to extort him after she accused...
Read more on Celebrity Balla
 
Jason Derulo won't get back together with Jordin Sparks
Jason Derulo insists his split from Jordin Sparks is permanent. The 'Talk Dirty' hitmaker, who recently ended his relationship with the 'No Air' singer after three years of dating, has ruled out getting back together...
Read more on Celebrity Balla
 
Josh Groban feels 'very lucky' to be dating Kat Dennings
Josh Groban feels ''very lucky'' to be dating Kat Dennings. The 'Brave' hitmaker was very nervous before singing in front of the '2 Broke Girls' actress for the first time at the Carousel of Hope Ball in Beverly Hills,...
Read more on Celebrity Balla
 
Australian Richard Flanagan wins 2014 Man Booker prize
London, Oct 15 (IANS) The first Man Booker prize to allow American nominees was Tuesday night won by an Australian, with Richard Flanagan triumphing for a novel of love and war that tells the harrowing stories of...
Read more on Celebrity Balla