360° Coverage : Apple Takes Top Rank In "Cooler" Survey

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Apple Takes Top Rank In "Cooler" Survey

Apple Takes Top Rank In "Cooler" Survey

Feb 22 2013, 7:55am CST | by

Microsoft not far behind, though

Despite the company's recent stock price problems, there is still one word that people use synonymously with Apple: "cool." According to a recent Reuters/Ipsos poll, 60% of adults aged 18 to 29...

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1 year ago

Apple Takes Top Rank In "Cooler" Survey

Feb 22 2013, 7:55am CST | by

Microsoft not far behind, though

Despite the company's recent stock price problems, there is still one word that people use synonymously with Apple: "cool." According to a recent Reuters/Ipsos poll, 60% of adults aged 18 to 29 think that Apple is cooler now than it was a year ago.

That's pretty impressive, considering Apple was already regarded as just about the coolest tech company in the industry. In addition, it shows that Apple's image hasn't really been damaged too badly since the death of Steve Jobs. Sales might be another thing, but people still look to the company as a beacon of the latest tech must-haves (its only problem might be that too many people now have its gadgets).

Apple is starting to get some competition in the world of "cool," though. In the same poll, an impressive 50% of respondents felt that Microsoft is now cooler than it was last year.

The software giant has taken a very aggressive approach to appeal to the hip young tech crowd. It revamped its logo for the first time in years, it has opened its very first retail stores, and it actually entered the tablet fray with its own first-party manufactured device, Surface.

In fact, that's higher than both Twitter and Facebook. Only 42% of young adults think Facebook is cooler than it was a year ago, and only 47% feel that way about Twitter.

If you think about it, both social networks haven't done much to keep their momentum going; they have been staying at the status quo. Nothing wrong with that, but it means that people aren't seeing an increasing value with either platform.


35 minutes ago

Microsoft Mocks iPhone in New Siri vs. Cortana Ad [Video]

Sep 2 2014 8:50am CDT | Source: iClarified

Microsoft is mocking the iPhone again in a new Siri vs. Cortana ad that features the HTC One (M8) for Windows.The new HTC One (M8) for Windows is more than just another pretty face. Sure, it has a sleek, brushed aluminum body and stunning 5“ 1080p HD display. But now that it comes with Cortana, it’s got even more brains and beauty. Cortana can do all sorts of useful things to make your day easier ...
Source: iClarified   Full article at: iClarified


1 hour ago

Cortana highlights Siri’s failings in new Microsoft ad

Sep 2 2014 8:00am CDT | Source: Cult of Mac

As Apple knows full well, it’s lonely at the top! As if the constant shots from Samsung weren’t enough, Microsoft has just unleashed a new ad pitting its Cortana virtual assistant against Apple’s Siri. The ad, for those who can’t…R ...
Source: Cult of Mac   Full article at: Cult of Mac


1 hour ago

Microsoft mocks Siri again in new commercial for Cortana & HTC One M8 (Video)

Sep 2 2014 7:27am CDT | Source: 9to5Mac

Microsoft, like Samsung, has been no stranger to directly going after Apple products in its latest TV commercials and online ads. Today, Microsoft has released yet another Siri-bashing ad comparing it to Windows own Cortana voice assistant feature on the HTC One M8. Earlier this summer during its developer conference, Microsoft released its first ad going after Siri and comparing its functionality to the new Cortana personal assistant feature for Windows mobile devices. The previous ...
Source: 9to5Mac   Full article at: 9to5Mac


6 hours ago

New Microsoft ad features Cortana on HTC One (M8) face to face with Siri on iPhone 5s

Sep 2 2014 3:12am CDT | Source: App Advice

Microsoft has just released another ad pitting Cortana against Siri. And this time, it’s doing so with its intelligent personal assistant on the new HTC One (M8) for Windows and Apple’s on the iPhone 5s.Titled “Mirror Mirror,” the commercial begins with Siri on the iPhone 5s looking at a mirror and singing “I Feel Pretty” from “West Side Story.” It then comes face to face with Cortana and remarks that the latt ...
Source: App Advice  Full article at: App Advice


7 hours ago

Microsoft's New Cortana vs. Siri Ad Shows Off HTC One M8 for Windows, Mapping Features

Sep 2 2014 1:58am CDT | Source: Mac Rumors

Microsoft today launched a new commercial comparing its Cortana virtual assistant and the HTC One M8 for Windows to Siri and the iPhone 5s, showing a variety of hardware features and software integration that isn't possible with Apple's device. The ad is titled "Siri vs. Cortana - Mirror Mirror" and depicts Cortana and Siri talking to each other about a number of features on the new HTC One M8 fo ...
Source: Mac Rumors   Full article at: Mac Rumors


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Microsoft reduces Surface chassis suppliers; may adopt similar strategy for other components

Sep 1 2014 1:29am CDT | Source: Digitimes

Microsoft has recently reduced the number of chassis suppliers for its Surface tablets and is now outsourcing all the orders to Ju Teng. Microsoft stopped placing chassis orders with its China-based supplier in August, according to so ...
Source: Digitimes  Full article at: Digitimes


2 days ago

Microsoft Ireland data warrant upheld, stay on data turnover lifted

Aug 30 2014 1:21pm CDT | Source: MacNN

A stay giving Microsoft permission to deny a warrant ordering email release from a user whose data is stored in Ireland has been lifted by Judge Loretta Preska. As a result of the order, issued on August 29, Microsoft has until September 5 to coordinate with the US Department of Justice and inform the court how it will comply with the original court order, demanding Microsoft surrender the data. Microsoft promises to fi ...
Source: MacNN   Full article at: MacNN


3 days ago

Apple invites Gizmodo to September 9th special media event

Aug 30 2014 8:54am CDT | Source: Mac Daily News

google_ad_client = "ca-pub-9654279268749293"; /* Article Body, 336x280, Above the fold */ google_ad_slot = "0670981169"; google_ad_width = 336; google_ad_height = 280; //--> “Apple has just sent out its invitations to an event on September 9th. You can expect at least one iPhone, and possibly an iWatch as well,” Brian Barrett reports for Gizmodo. “And hey… we’ll be there! “While in the past Apple invites ...
Source: Mac Daily News   Full article at: Mac Daily News


3 days ago

Apple shares hit new all-time intraday and closing highs

Aug 29 2014 3:22pm CDT | Source: Mac Daily News

google_ad_client = "ca-pub-9654279268749293"; /* Article Body, 336x280, Above the fold */ google_ad_slot = "0670981169"; google_ad_width = 336; google_ad_height = 280; //--> Shares of Apple Inc. (AAPL) rose $0.25, or 0.24%, to close at $102.50, a new all-time closing high. Apple’s previous all-time closing high stood at $102.25, set yesterday, August 28, 2014.   Apple today also ...
Source: Mac Daily News   Full article at: Mac Daily News


4 days ago

How to spend a $25 iTunes gift card for Aug. 29, 2014

Aug 29 2014 9:22am CDT | Source: App Advice

During theextended Labor Day holiday, be sure to take a look at these apps and games on the App Store.Bioshock, $14.99, Universal gameOne of the most anticipated new games for iOS is finally here.BioShock for iOS is a direct, albeit scaled-back, port of the classic first-person shooter, which was originally released for Microsoft Windows and Xbox 360 seven years ago.Developer 2K Games teases:One of the greatest first person shooters of all time, BioShock comes to iOS! BioShock is the ...
Source: App Advice  Full article at: App Advice


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<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.


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