360° Coverage : Apple Takes Top Rank In "Cooler" Survey

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Apple Takes Top Rank In "Cooler" Survey

Apple Takes Top Rank In "Cooler" Survey

Feb 22 2013, 7:55am CST | by

Microsoft not far behind, though

Despite the company's recent stock price problems, there is still one word that people use synonymously with Apple: "cool." According to a recent Reuters/Ipsos poll, 60% of adults aged 18 to 29...

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1 year ago

Apple Takes Top Rank In "Cooler" Survey

Feb 22 2013, 7:55am CST | by

Microsoft not far behind, though

Despite the company's recent stock price problems, there is still one word that people use synonymously with Apple: "cool." According to a recent Reuters/Ipsos poll, 60% of adults aged 18 to 29 think that Apple is cooler now than it was a year ago.

That's pretty impressive, considering Apple was already regarded as just about the coolest tech company in the industry. In addition, it shows that Apple's image hasn't really been damaged too badly since the death of Steve Jobs. Sales might be another thing, but people still look to the company as a beacon of the latest tech must-haves (its only problem might be that too many people now have its gadgets).

Apple is starting to get some competition in the world of "cool," though. In the same poll, an impressive 50% of respondents felt that Microsoft is now cooler than it was last year.

The software giant has taken a very aggressive approach to appeal to the hip young tech crowd. It revamped its logo for the first time in years, it has opened its very first retail stores, and it actually entered the tablet fray with its own first-party manufactured device, Surface.

In fact, that's higher than both Twitter and Facebook. Only 42% of young adults think Facebook is cooler than it was a year ago, and only 47% feel that way about Twitter.

If you think about it, both social networks haven't done much to keep their momentum going; they have been staying at the status quo. Nothing wrong with that, but it means that people aren't seeing an increasing value with either platform.

 
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5 hours ago

Apple shares hit new all-time intraday and closing highs

Oct 23 2014 3:20pm CDT | Source: Mac Daily News

google_ad_client = "ca-pub-9654279268749293"; /* Article Body, 336x280, Above the fold */ google_ad_slot = "0670981169"; google_ad_width = 336; google_ad_height = 280; //--> Shares of Apple Inc. (AAPL) rose $1.84, or 1.79%, to close at $104.83, a new all-time closing high. Apple’s previous all-time closing high stood at $$103.30, set on September 2, 2014.   Apple today also set a new all-time intraday high of $105.05. ...
Source: Mac Daily News   Full article at: Mac Daily News
 

 
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10

10 hours ago

Why did IDC lowball Apple’s Mac sales by 9.7% last quarter?

Oct 23 2014 10:25am CDT | Source: Mac Daily News

google_ad_client = "ca-pub-9654279268749293"; /* Article Body, 336x280, Above the fold */ google_ad_slot = "0670981169"; google_ad_width = 336; google_ad_height = 280; //--> Philip Elmer-DeWitt reports for Fortune: For the record: • IDC estimated two weeks ago that Apple shipped 4.982 million Macs in calendar Q3 • Apple announced Monday that it actually sold 5.52 million Macs in that period “In percentage terms, IDC s ...
Source: Mac Daily News   Full article at: Mac Daily News
 

 
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10 hours ago

Nike CEO discusses a possible partnership with Apple

Oct 23 2014 10:25am CDT | Source: App Advice

Back in April, Nike announced plans to halt development of wearable fitness-related hardware and focus instead on software. Since then, rumors have suggested that some sort of Apple-Nike partnership was inthe worksas it relates to the Apple Watch, although no official announcement was ever made.Nike CEO Mark Parker was asked about Apple and wearable devices during a recent discussion with Bloombergs Stephanie Ruhle.Saying that Nike wasnt ready to abandon the wearable ...
Source: App Advice  Full article at: App Advice
 

 
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11 hours ago

Rumor Roundup: Short bus brigade

Oct 23 2014 9:00am CDT | Source: TUAW

Microsoft's pulse-tracking smartwatch rumored to land in time for holidays ahead of Apple Watch (9to5 Mac) Source: "People familiar with the matter" Chance it's true: Oh, it's too good not to be true. So here's the question: will this rumored. ...
Source: TUAW   Full article at: TUAW
 

 
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7

23 hours ago

Tim Cook posts photo from latest China visit

Oct 22 2014 9:36pm CDT | Source: MacNN

Apple CEO Tim Cook has posted a picture from his latest trip to China on Twitter, showing him sharing a laugh with a factory worker named Zhang Fan, who helps assemble the iPhone 6 at a factory in Zhengzhou. While Foxconn's factories manufacture equipment for a wide variety of technology firms including Google, Microsoft and others, Cook is the only CEO to routinely visit the facilities and personally investigate conditions and safety at the plants. He called the meeting with Zhang ...
Source: MacNN   Full article at: MacNN
 

 
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5

1 day ago

Tylt is offering a great deal on many of its iPhone and iPad Air cases

Oct 22 2014 3:53pm CDT | Source: App Advice

If youre in need of an iOS device case, Tylthas a great deal for you. Until next Thursday, Oct. 30, the accessory maker is offering most of its cases for just $10 with free shipping in the continental United States.While the company has yet to offer any cases for the new iPhone 6 models or just released iPad Air 2, you can still snag a high-quality option for an iPhone 5s/5, iPhone 5c, or iPad Air for cheap.Easily the best deal is for Tylts RUGGD case for the iPad A ...
Source: App Advice  Full article at: App Advice
 

 
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4

1 day ago

Apple shares hit new all-time intraday high

Oct 22 2014 3:19pm CDT | Source: Mac Daily News

google_ad_client = "ca-pub-9654279268749293"; /* Article Body, 336x280, Above the fold */ google_ad_slot = "0670981169"; google_ad_width = 336; google_ad_height = 280; //--> Shares of Apple Inc. (AAPL) rose $1.12 during trading today to set a new all-time intraday high of $104.11. Apple’s previous all-time intraday high stood at $103.74, set on September 2, 2014.   Ap ...
Source: Mac Daily News   Full article at: Mac Daily News
 

 
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3

1 day ago

Inbox for Gmail: hands-on and first impressions

Oct 22 2014 3:08pm CDT | Source: 9to5Mac

Google this afternoon announced Inbox for Gmail, its all-new emailing solution that is intended to coexist with the regular Gmail platform. Inbox for Gmail is available on an invite only basis for Android, iOS and Chrome. I am fortunate enough to have received an invite to Inbox for Gmail, and I have been giving the iPhone app a rundown to see how it works. For the most part, Inbox is everything that you know and ...
Source: 9to5Mac   Full article at: 9to5Mac
 

 
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2 days ago

Apple’s Mac a surprise hit in Q414 results; market share now highest since 1995

Oct 21 2014 11:55am CDT | Source: Mac Daily News

google_ad_client = "ca-pub-9654279268749293"; /* Article Body, 336x280, Above the fold */ google_ad_slot = "0670981169"; google_ad_width = 336; google_ad_height = 280; //--> “Apple’s Mac was the surprise hit during this past quarterly earnings — record setting sales and revenue for the Mac line as the platform approaches quarterly revenue nearly equaling that of Apple’s e ...
Source: Mac Daily News   Full article at: Mac Daily News
 

 
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2 days ago

GoodReader gains new iCloud Drive file handling option, Touch ID support and more

Oct 21 2014 3:45am CDT | Source: App Advice

The popular PDF annotation app GoodReader has received yet another update that brings significant new features and improvements.GoodReader was previously updated about a month ago following the release of iOS 8 and the launch of the iPhone 6 and the iPhone 6 Plus. As expected at that time, it was updated with optimizations for the larger screens of the new iPhones and support for new features in iOS 8, including Handof ...
Source: App Advice  Full article at: App Advice
 

 

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<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.

 

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