360° Coverage : Apple Takes Top Rank In "Cooler" Survey

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Apple Takes Top Rank In "Cooler" Survey

Apple Takes Top Rank In "Cooler" Survey

Feb 22 2013, 7:55am CST | by

Microsoft not far behind, though

Despite the company's recent stock price problems, there is still one word that people use synonymously with Apple: "cool." According to a recent Reuters/Ipsos poll, 60% of adults aged 18 to 29...

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1 year ago

Apple Takes Top Rank In "Cooler" Survey

Feb 22 2013, 7:55am CST | by

Microsoft not far behind, though

Despite the company's recent stock price problems, there is still one word that people use synonymously with Apple: "cool." According to a recent Reuters/Ipsos poll, 60% of adults aged 18 to 29 think that Apple is cooler now than it was a year ago.

That's pretty impressive, considering Apple was already regarded as just about the coolest tech company in the industry. In addition, it shows that Apple's image hasn't really been damaged too badly since the death of Steve Jobs. Sales might be another thing, but people still look to the company as a beacon of the latest tech must-haves (its only problem might be that too many people now have its gadgets).

Apple is starting to get some competition in the world of "cool," though. In the same poll, an impressive 50% of respondents felt that Microsoft is now cooler than it was last year.

The software giant has taken a very aggressive approach to appeal to the hip young tech crowd. It revamped its logo for the first time in years, it has opened its very first retail stores, and it actually entered the tablet fray with its own first-party manufactured device, Surface.

In fact, that's higher than both Twitter and Facebook. Only 42% of young adults think Facebook is cooler than it was a year ago, and only 47% feel that way about Twitter.

If you think about it, both social networks haven't done much to keep their momentum going; they have been staying at the status quo. Nothing wrong with that, but it means that people aren't seeing an increasing value with either platform.

 
Update
11

2 weeks ago

Apple Watch Pricing to Reportedly Start at $500 for Stainless Steel, $4,000 for Gold

Nov 4 2014 8:46pm CST | Source: Mac Rumors

French Apple website iGen.fr is reporting [Google Translate] that pricing for the stainless steel Apple Watch may start at $500, while the gold Apple Watches' pricing could start between $4,000 and $5,000. iGen.fr has been reliable in the past, most recently reporting the dimensions of both the iPhone 6 and 6 Plus. While Apple had announced that the Apple Watch would start at $350, which was widely assumed to be the price of the aluminum mo ...
Source: Mac Rumors   Full article at: Mac Rumors
 

 
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10

2 weeks ago

Microsoft Shows It Can Think Differently, Adds Dropbox to Office for iOS

Nov 4 2014 5:08pm CST | Source: The Mac Observer

Microsoft demonstrated that under CEO Satya Nadella, the company can think differently than it has in the past. Not only has Big Redmond released Office for iOS, on Tuesday the company announced with Dropbox that it was adding support for Dropbox to those iOS apps, but that it was doing so beca ...
Source: The Mac Observer  Full article at: The Mac Observer
 

 
Update
9

2 weeks ago

First major Swype keyboard update offers intelligent Emoji support and more

Nov 4 2014 3:54pm CST | Source: App Advice

Popular alternative keyboard Swype has just received its first major update. Version 1.1 adds a trio of improvements.Along with English, French, German, Italian, and Spanish, the keyboard now supports more than 20 other languages.Swype also offers intuitive Emoji support. That means the keyboard will predict Emojis based on the words you enter and automatically offer suggestions on what to use.Developer Nuance Communication ...
Source: App Advice  Full article at: App Advice
 

 
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8

2 weeks ago

In Light of 13-Inch iPad Pro Rumors, Microsoft Supposedly Developing Larger Surface Pro

Nov 4 2014 2:55pm CST | Source: Pad Gadget

Earlier this week, we heard a rumor that Apple’s supposed iPad Pro is not going to be the full-sized 13-inch screen that we’d been hearing about for nearly two years, but would actually be more akin to Microsoft’s Surface Pro 3, which measures 12.2 inches. Only a short time later, new rumors suggest that Microsoft is actually trying to out-size Apple’s rumored 12.9-inch tablet with its own 13 or 14-inch ...
Source: Pad Gadget   Full article at: Pad Gadget
 

 
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7

2 weeks ago

Law Firm Investigating Potential for Class Action Suit Against Rite Aid and CVS for Blocking Apple Pay

Nov 4 2014 1:42pm CST | Source: Mac Rumors

Law firm Schubert Jonckheer & Kolbe, specializing in class action lawsuits, has announced that it has launched an antitrust investigation into CVS and Rite Aid over their decision to stop accepting Apple Pay in their retail stores. The firm says that it is looking into a potential class action lawsuit that would aim to restore Apple Pay at CVS and Rite Aid stores, and it is currently asking to speak with consumers who may have been affected ...
Source: Mac Rumors   Full article at: Mac Rumors
 

 
Update
6

2 weeks ago

Microsoft, Dropbox partner to bring new features to Office for iOS

Nov 4 2014 1:08pm CST | Source: App Advice

Microsoft and Dropbox are teaming up. The two companies announced an interesting partnership today that will bring new features to the Dropbox and Office iOS apps.First up, users will soon be able to edit Office files from the Dropbox app. Changes will automatically sync across all devices.Office users on the iPhone and iPad will be able to access their Dropbox files from the app and save new files to the cloud storage service as well.Finally, users will be able to sha ...
Source: App Advice  Full article at: App Advice
 

 
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4

2 weeks ago

Apple iPhone continues utter domination with 86% share of handset industry profits

Nov 4 2014 1:06pm CST | Source: Mac Daily News

google_ad_client = "ca-pub-9654279268749293"; /* Article Body, 336x280, Above the fold */ google_ad_slot = "0670981169"; google_ad_width = 336; google_ad_height = 280; //--> “A new analysis of third-quarter handset industry operating profits estimates that Apple accounted for a massive 86 percent share,” Neil Hughes reports for AppleInsider. “Analyst Michael Wa ...
Source: Mac Daily News   Full article at: Mac Daily News
 

 
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2 weeks ago

Emoji to Gain Expanded Racial Diversity With Skin Tone Modifier Option in Mid-2015

Nov 4 2014 12:01pm CST | Source: Mac Rumors

The Unicode Consortium has released a technical report (via Emojipedia) detailing a new method for handling the representation of multi-ethnic groups in emoji. Previous guidelines have stated that emoji people be "as neutral as possible regarding race, ethnicity, and gender". Unless the emoji calls out specific gender or racial cues, then a "generic (inhuman) appearance, such as a yellow/orange color or a silho ...
Source: Mac Rumors   Full article at: Mac Rumors
 

 
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2

2 weeks ago

Microsoft adding Dropbox integration including syncing and sharing to Office for iOS

Nov 4 2014 11:09am CST | Source: 9to5Mac

Microsoft and Dropbox announced a new partnership between the two companies today and a commitment to bring integration between Dropbox and Office apps on iOS and Android. Currently Office users rely on local storage for saving files or Microsoft’s own OneDrive service for saving and syncing files, but the newly announced partnership will allow Office users to use the popular Dropbox service as an additional storage and syncing option and introduce new features betwee ...
Source: 9to5Mac   Full article at: 9to5Mac
 

 
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1

2 weeks ago

Microsoft Office apps for iOS, Android to get Dropbox integration

Nov 4 2014 10:49am CST | Source: MacNN

Microsoft has announced a partnership with Dropbox that will bring the latter's cloud service into Office apps for iOS and Android. Integration is promised with updates in "the coming weeks" that will let people browse, edit, and share Dropbox files from within Office apps. Inside of Dropbox's proprietary app, people browsing Word, Exc ...
Source: MacNN   Full article at: MacNN
 

 

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<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.

 

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