360° Coverage : Apple Takes Top Rank In "Cooler" Survey

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Apple Takes Top Rank In "Cooler" Survey

Apple Takes Top Rank In "Cooler" Survey

Feb 22 2013, 7:55am CST | by

Microsoft not far behind, though

Despite the company's recent stock price problems, there is still one word that people use synonymously with Apple: "cool." According to a recent Reuters/Ipsos poll, 60% of adults aged 18 to 29...

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1 year ago

Apple Takes Top Rank In "Cooler" Survey

Feb 22 2013, 7:55am CST | by

Microsoft not far behind, though

Despite the company's recent stock price problems, there is still one word that people use synonymously with Apple: "cool." According to a recent Reuters/Ipsos poll, 60% of adults aged 18 to 29 think that Apple is cooler now than it was a year ago.

That's pretty impressive, considering Apple was already regarded as just about the coolest tech company in the industry. In addition, it shows that Apple's image hasn't really been damaged too badly since the death of Steve Jobs. Sales might be another thing, but people still look to the company as a beacon of the latest tech must-haves (its only problem might be that too many people now have its gadgets).

Apple is starting to get some competition in the world of "cool," though. In the same poll, an impressive 50% of respondents felt that Microsoft is now cooler than it was last year.

The software giant has taken a very aggressive approach to appeal to the hip young tech crowd. It revamped its logo for the first time in years, it has opened its very first retail stores, and it actually entered the tablet fray with its own first-party manufactured device, Surface.

In fact, that's higher than both Twitter and Facebook. Only 42% of young adults think Facebook is cooler than it was a year ago, and only 47% feel that way about Twitter.

If you think about it, both social networks haven't done much to keep their momentum going; they have been staying at the status quo. Nothing wrong with that, but it means that people aren't seeing an increasing value with either platform.

 
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11

5 hours ago

Free is good: No-cost Panda Software tops AV-Test's rankings of antivirus software

Sep 30 2014 4:00am CDT | Source: Mac World

Antivirus suites are only as good as their latest tests. And in AV-test.org’s latest roundup for July and August, the usual suspects—BitDefender, Kaspersky, McAfee, and Symantec—came out on top.The same holds true for the free options. If you’re a cheapskate, you can download Panda Security’s free cloud antivirus and have a good chance that it will catch everything that the shadowy corners of the Web can throw a ...
Source: Mac World   Full article at: Mac World
 

 
Update
10

23 hours ago

Microsoft Confirms Prime New York Location for Retail Store near Apple's Famous Glass Cube Store

Sep 29 2014 9:20am CDT | Source: Patently Apple

In August we reported that Microsoft was eyeing a prime New York Location for a high-end retail store just blocks away from Apple's classic glass cube store on Fifth Avenue. Today Microsoft confirmed that their first Manhattan flagship store has been given t ...
Source: Patently Apple   Full article at: Patently Apple
 

 
Update
9

1 day ago

Microsoft copies Apple with Fifth Avenue flagship retail store

Sep 29 2014 8:35am CDT | Source: Cult of Mac

Microsoft has copied (or “been inspired by”) many, many Apple innovations over the years, and now it’s set to copy the location of its most famous Apple Store of all. That’s right: the Windows maker is set to open up…Read more › ...
Source: Cult of Mac   Full article at: Cult of Mac
 

 
Update
8

3 days ago

There’s something very wrong in Android land

Sep 26 2014 2:28pm CDT | Source: Mac Daily News

google_ad_client = "ca-pub-9654279268749293"; /* Article Body, 336x280, Above the fold */ google_ad_slot = "0670981169"; google_ad_width = 336; google_ad_height = 280; //--> “There’s something wrong in Android land,” Glyn Williams writes for Quora. “The idea behind Android was simple. Google would make its own software version of Blackberry, encourage everyone to sign up to the free software. This would su ...
Source: Mac Daily News   Full article at: Mac Daily News
 

 
Update
7

4 days ago

Post-it note app lets you import physical notes into your iPhone or iPad

Sep 26 2014 6:27am CDT | Source: 9to5Mac

It’s hard to think of anything lower-tech than a Post-it note: you write on a sticky square of paper and slap it onto a physical surface. But 3M has just launched a clever iOS app that allows you to photograph a bunch of Post-it notes, tap on-screen to select the ones you want to keep and then organize them on your iPhone or iPad before outputting to apps like PowerPoint. The Post-it® Plus App takes the momentum from your collaboration sessi ...
Source: 9to5Mac   Full article at: 9to5Mac
 

 
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6

4 days ago

How much does it cost to charge the iPhone 6 for a year? Less than you might think

Sep 25 2014 9:22pm CDT | Source: 9to5Mac

via Opower Some new numbers from the Opower blog have revealed how much you can expect to spend when charging your iPhone 6 or 6 Plus. At average U.S. energy prices, the cost comes in at a mere $.47 per year for the smaller 4.7-inch device. The 5.5-inch model will run a little extra due to its larger battery, coming in at just over half a dollar for a total of $.52 per year on average. As you might expect, this year’s larger devices will cost a little more than the sma ...
Source: 9to5Mac   Full article at: 9to5Mac
 

 
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4

4 days ago

Microsoft borrows from Beats’ playbook in latest Surface Pro 3 ad

Sep 25 2014 11:23am CDT | Source: Cult of Mac

Microsoft’s $400 million plan to flood the NFL with Surface tablets hasn’t caught on too well this season. The hardware fumbled out the gate during preseason and even coaches and players have admitted the tablets are too complex to figure…Read more › ...
Source: Cult of Mac   Full article at: Cult of Mac
 

 
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3

4 days ago

NPD data: Back-to-school Mac sales up 16 percent, year-on-year

Sep 25 2014 10:06am CDT | Source: 9to5Mac

Data from the NPD group indicates that MacBook sales grew 16 percent year-on-year during the 10-week back-to-school period, measured from 4th July to Labor Day week. The most significant sales were seen during the last three weeks of the period, where sales were up 27 percent. Overall Mac back-to-school market share climbed from 24.2% last year to 26.8% this year, while Windows fell from 72.3% to 64.8%. The most drama ...
Source: 9to5Mac   Full article at: 9to5Mac
 

 
Update
2

5 days ago

Cortana bashes stupid ol’ Siri again in new Microsoft ads

Sep 25 2014 7:20am CDT | Source: Cult of Mac

Microsoft has been having quite a bit of fun with Siri in its new Windows Phone ads. Reminiscent in feel of Apple’s old “Mac vs. PC” ads, the Cortana vs. Siri ad campaign shows Microsoft’s digital assistant having fun at…Read ...
Source: Cult of Mac   Full article at: Cult of Mac
 

 
Update
1

5 days ago

Siri is lost and needs some reminding in new Nokia ads featuring Microsoft’s Cortana

Sep 24 2014 8:03pm CDT | Source: App Advice

Microsoft isn’t quite done yet with its Cortana-touting and Siri-bashing ad campaign.As noted by 9to5Mac, the company, through its Nokia division, has just released a couple of new ads that pits Apple’s Siri against its Cortana personal assistant as installed on the new Windows Phone-powered Nokia Lumia 635.The first ad, titled “Lost,” touts Cortana’s ability to automatically alert users to leave ea ...
Source: App Advice  Full article at: App Advice
 

 

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<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.

 

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