360° Coverage : Intel developing box that watches you watch TV

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Intel developing box that watches you watch TV
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Intel developing box that watches you watch TV

Feb 14 2013, 1:09am CST | by

Washington, Feb 14 (IANS/RIA Novosti) The world's biggest chip-maker Intel has said it is developing a set-top TV entertainment box that can provide personalised programming using a camera that can watch users watch TV.

Washington, Feb 14 (IANS/RIA Novosti) The world's biggest chip-maker Intel has said it is developing a set-top TV entertainment box that can provide personalised programming using a camera that can...

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1 year ago

Intel developing box that watches you watch TV

Feb 14 2013, 1:09am CST | by

Washington, Feb 14 (IANS/RIA Novosti) The world's biggest chip-maker Intel has said it is developing a set-top TV entertainment box that can provide personalised programming using a camera that can watch users watch TV.

Washington, Feb 14 (IANS/RIA Novosti) The world's biggest chip-maker Intel has said it is developing a set-top TV entertainment box that can provide personalised programming using a camera that can watch users watch TV.

This has sparked a conversation among technology enthusiasts about the fine line between innovation and privacy.

"Today, television does not really know anything about you, and it is the same television service for everyone in the household," said Erik Huggers, vice president of Intel Media at conference in California.

The front facing camera on Intel's yet-to-be-named set-top box will come equipped with facial-recognition software that will allow users to receive TV show recommendations based on individual viewing patterns and history, the company said.

"In order to actually recognise who is there and to offer you your personal experience, rather than having to log in or put your fingerprint or do a retina scan... to make it completely seamless you need a camera," Huggers said.

With the chip industry struggling, the consumer electronics market is where the money is, Nathan Brookwood, principal analyst with Insight 64, a semiconductor consulting firm, told the website Tech Hive.

The release of the device, slated for later this year, means Intel will join the already crowded set-top box market that includes companies like Roku, Apple, and Boxee which offer different variations of home entertainment devices that can stream movies, shows, and let users surf the internet.

The box will also offer live and on-demand TV programming and will come equipped with a programming interface that will allow users to find shows more easily than with current cable and satellite options, the company said.

Intel's new technology will be of special interest to advertisers, who tech writers said, will have the ability to target ads using the age and gender of the individual watching TV.

"The on-demand project will nonetheless rely on the viewer-tracker potential, helping advertisers craft more appropriate content and recommending more relevant shows depending on who's watching what," electronics blog SlashGear reported.

It said Intel is aware of the "uphill challenge" the company will face attempting to market such a device to the general public.

Asked if it was "getting into a little bit of creepiness", Huggers said he wanted to remind potential consumers that the camera does come equipped with a shutter that can be closed at any time for the camera-shy.

"We're used to being watched while we're web surfing," said Bill Ray, writer with the global online tech publication The Register.

What remains to be seen, experts said, is if the comfort of revealing private information that has become second nature on the web will be commonplace for users watching TV in their homes.

--IANS/RIA Novosti

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Update
11

15 minutes ago

Apple faces class action lawsuit over alleged Labor Code violations in California

Jul 22 2014 10:18pm CDT | Source: App Advice

Apple is now facing a class action lawsuit filed by a number of its former employees over alleged violations of the Labor Code in its home state of California.As reported by TechCrunch, the lawsuit affects approximately 20,000 former Apple retail and corporate employees in the state and cites Apple for not granting “timely” meal breaks, rest breaks and final paychecks. The lawsuit was originally filed by Br ...
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Apple faces class-action suit over alleged labor violations

Jul 22 2014 8:58pm CDT | Source: Cult of Mac

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A group of former retail and corporate Apple employees are suing the iPhone-maker for alleged violations of the California Labor Code, claiming Apple never granted timely meal or rest breaks, and failed to promptly send out final paychecks as well.…R ...
Source: Cult of Mac   Full article at: Cult of Mac
 

 
Update
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3 hours ago

Class-Action Suit Against Apple for Alleged Labor Violations

Jul 22 2014 7:30pm CDT | Source: The Mac Observer

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Apple is once again being sued, this time by former employees. Claims of California Labor Code violations, particularly breaks and timely final paychecks are the focus of this suit, ...
Source: The Mac Observer  Full article at: The Mac Observer
 

 
Update
8

3 hours ago

Apple Facing Class Action Lawsuit From 20,000 Employees Over Alleged Labor Code Violations

Jul 22 2014 7:00pm CDT | Source: Mac Rumors

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Apple is facing a class action lawsuit in California over a number of alleged Labor Code violations, with the company being accused of not providing timely meal breaks, timely rest breaks, and timely final paychecks, reports TechCrunch.Plaintiffs bring this Class Action against Defendants to recover for, among other things, failure to provide meal and rest periods, failure to furnish accurate itemized wage statements, and failure to pa ...
Source: Mac Rumors   Full article at: Mac Rumors
 

 
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Kobe Bryant explains his recent visit to Apple headquarters

Jul 22 2014 11:28am CDT | Source: App Advice

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In May, the NBAs Kobe Bryant spent a day at Apples Cupertino, California campus meeting with Jony Ive, the companys senior vice president of design. At the time, rumors suggestedthat Bryants visit had something to do with Apples long-rumored iWatch” and with the new Heathbook app in iOS 8.On Tuesday, Bryant finally confirmed the Apple visit in an interview with Bloomberg. The L.A. Laker says that he and Ive discussed the product creation process. Bryant, 35, is expected to develop h ...
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1 week ago

Apple is seeking ‘photography enthusiasts’ in its retail staff to test Photos for OS X

Jul 15 2014 2:40am CDT | Source: App Advice

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Cupertino is reportedly looking for retail staff with special expertise in photography to test its in-development Photos app for OS X. The news comes from 9to5mac, which explains that “multiple retail employees” provided the website with the below message reportedly sent out from Apple. It reads: We are seeking a technical and passionate photography enthusiast to join our Quality Assurance team working on Photos for O ...
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1 week ago

Fake motions filed in Apple, Facebook employee 'no poach' suit

Jul 12 2014 2:04pm CDT | Source: MacNN

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Silicon Valley's "no poach" lawsuit involving Apple, Adobe, Google, and Intel may be slowly grinding to a conclusion, but not without some peculiar behavior. An investigation has been launched by the US District Court for the Northern District of California and the California State Bar after a court filing was made under an attorney's name without her knowledge, and with a fake lawfirm's name. The incident, and a similar filing made shortly after mot ...
Source: MacNN   Full article at: MacNN
 

 
Update
3

1 week ago

Apple’s Maps team contacting business owners regarding user-submitted corrections

Jul 12 2014 2:36am CDT | Source: App Advice

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As part of its initiative to improve its proprietary mapping service and Google Maps competitor, Apple is reportedly contacting business owners to resolve issues concerning incorrect information reported by users of its Maps app.Apple's Maps team has reached out to at least one business owner to verify Maps information that has been flagged as incorrect. On Reddit, a business owner with the username swb1192 shares that a ...
Source: App Advice  Full article at: App Advice
 

 
Update
2

1 week ago

Our favorite iOS Apps, July edition

Jul 11 2014 1:15pm CDT | Source: Mac World

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As we do every month, Macworld staffers got together to chat about the best apps they’ve been using recently. Here are some that have recently captured our imaginations (and perhaps a spot on our homescreens), whether they’re tiny apps from budding developers or the top-grossing apps that everyone is using. Our hope is that, while you might recognize some of these apps, others you might never ...
Source: Mac World   Full article at: Mac World
 

 
Update
1

2 weeks ago

Samsung invokes Alice to challenge two Apple patents

Jul 4 2014 10:43am CDT | Source: Mac World

2014 Summer TCA Tour - Day 15
Samsung Electronics has asked a court in California to hold invalid claims of two Apple patents in the wake of a U.S. Supreme Court decision that tightened standards for patentability. A jury ordered Samsung in May to pay Apple about $119 million for infringing the iPhone maker’s patents. The two patents whose validity Samsung is now challenging had figured in the trial. Some Samsung devices were found to infringe the ...
Source: Mac World   Full article at: Mac World
 

 

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<a href="/latest_stories/all/all/8" rel="author">Luigi Lugmayr</a>
Luigi is the founding Chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.

 

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