360° Coverage : Intel developing box that watches you watch TV

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Intel developing box that watches you watch TV
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Intel developing box that watches you watch TV

Feb 14 2013, 1:09am CST | by

Washington, Feb 14 (IANS/RIA Novosti) The world's biggest chip-maker Intel has said it is developing a set-top TV entertainment box that can provide personalised programming using a camera that can watch users watch TV.

Washington, Feb 14 (IANS/RIA Novosti) The world's biggest chip-maker Intel has said it is developing a set-top TV entertainment box that can provide personalised programming using a camera that can...

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1 year ago

Intel developing box that watches you watch TV

Feb 14 2013, 1:09am CST | by

Washington, Feb 14 (IANS/RIA Novosti) The world's biggest chip-maker Intel has said it is developing a set-top TV entertainment box that can provide personalised programming using a camera that can watch users watch TV.

Washington, Feb 14 (IANS/RIA Novosti) The world's biggest chip-maker Intel has said it is developing a set-top TV entertainment box that can provide personalised programming using a camera that can watch users watch TV.

This has sparked a conversation among technology enthusiasts about the fine line between innovation and privacy.

"Today, television does not really know anything about you, and it is the same television service for everyone in the household," said Erik Huggers, vice president of Intel Media at conference in California.

The front facing camera on Intel's yet-to-be-named set-top box will come equipped with facial-recognition software that will allow users to receive TV show recommendations based on individual viewing patterns and history, the company said.

"In order to actually recognise who is there and to offer you your personal experience, rather than having to log in or put your fingerprint or do a retina scan... to make it completely seamless you need a camera," Huggers said.

With the chip industry struggling, the consumer electronics market is where the money is, Nathan Brookwood, principal analyst with Insight 64, a semiconductor consulting firm, told the website Tech Hive.

The release of the device, slated for later this year, means Intel will join the already crowded set-top box market that includes companies like Roku, Apple, and Boxee which offer different variations of home entertainment devices that can stream movies, shows, and let users surf the internet.

The box will also offer live and on-demand TV programming and will come equipped with a programming interface that will allow users to find shows more easily than with current cable and satellite options, the company said.

Intel's new technology will be of special interest to advertisers, who tech writers said, will have the ability to target ads using the age and gender of the individual watching TV.

"The on-demand project will nonetheless rely on the viewer-tracker potential, helping advertisers craft more appropriate content and recommending more relevant shows depending on who's watching what," electronics blog SlashGear reported.

It said Intel is aware of the "uphill challenge" the company will face attempting to market such a device to the general public.

Asked if it was "getting into a little bit of creepiness", Huggers said he wanted to remind potential consumers that the camera does come equipped with a shutter that can be closed at any time for the camera-shy.

"We're used to being watched while we're web surfing," said Bill Ray, writer with the global online tech publication The Register.

What remains to be seen, experts said, is if the comfort of revealing private information that has become second nature on the web will be commonplace for users watching TV in their homes.

--IANS/RIA Novosti

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Source: IANS

 
Update
11

4 days ago

Apple will keep pushing for a sales ban on Samsung products

Aug 29 2014 2:00pm CDT | Source: Mac World

Apple will appeal a judge’s order this week that denied its request for a sales ban on Samsung products that were found to infringe its patents.A jury in California decided in May that Samsung infringed three of Apple’s patents and awarded the iPhone maker $119.6 million in damages.Apple had been looking for $2 billion in damages, so the award was far smaller than it had hoped, but it also asked the court to prevent Samsung from selling the infringing products, incl ...
Source: Mac World   Full article at: Mac World
 

 
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Source: 9to5Mac   Full article at: 9to5Mac
 

 
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Apple building multi-story structure at Flint Center ahead of iPhone event

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Source: 9to5Mac   Full article at: 9to5Mac
 

 
Update
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5 days ago

California court denies Apple injunction against Samsung products

Aug 27 2014 3:36pm CDT | Source: MacNN

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1 week ago

Governor Signs Bill Requiring All Smartphones Sold in California to Have Built-In Kill Switch

Aug 25 2014 10:46pm CDT | Source: iClarified

Gov. Jerry Brown signed landmark legislation today that requires all smartphones sold in California to come pre-equipped with theft-deterring technological solutions to render the devices useless if stolen. SB 962 was authored by Senator Mark Leno and sponsored by San Francisco District Attorney George Gascón. The bill is the first of its kind in the nation prompting every consumer to enable a kill switch as the default setting during the initial setup o ...
Source: iClarified   Full article at: iClarified
 

 
Update
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1 week ago

California Gov. Signs Smartphone Kill-Switch Requirement into Law

Aug 25 2014 7:09pm CDT | Source: The Mac Observer

California governor Jerry Brown signed SB-962 into law on Monday. The law requires all smartphones made on or after July 1st, 2015, to come with a kill-switch that will make the device unusable in the event it is lost or stolen. Apple and Google had both already pledged to do so-and Apple has had kill switc ...
Source: The Mac Observer  Full article at: The Mac Observer
 

 
Update
2

1 week ago

California governor signs 'kill switch' bill into law

Aug 25 2014 5:45pm CDT | Source: Apple Insider

California Governor Jerry Brown on Monday signed into law a bill that requires smartphone manufacturers provide a remote "kill switch" for handsets ...
Source: Apple Insider  Full article at: Apple Insider
 

 
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<a href="/latest_stories/all/all/8" rel="author">Luigi Lugmayr</a>
Luigi is the founding Chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.

 

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