360° Coverage : Intel developing box that watches you watch TV

11 Updates
Intel developing box that watches you watch TV
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Intel developing box that watches you watch TV

Feb 14 2013, 1:09am CST | by

Washington, Feb 14 (IANS/RIA Novosti) The world's biggest chip-maker Intel has said it is developing a set-top TV entertainment box that can provide personalised programming using a camera that can watch users watch TV.

Washington, Feb 14 (IANS/RIA Novosti) The world's biggest chip-maker Intel has said it is developing a set-top TV entertainment box that can provide personalised programming using a camera that can...

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1 year ago

Intel developing box that watches you watch TV

Feb 14 2013, 1:09am CST | by

Washington, Feb 14 (IANS/RIA Novosti) The world's biggest chip-maker Intel has said it is developing a set-top TV entertainment box that can provide personalised programming using a camera that can watch users watch TV.

Washington, Feb 14 (IANS/RIA Novosti) The world's biggest chip-maker Intel has said it is developing a set-top TV entertainment box that can provide personalised programming using a camera that can watch users watch TV.

This has sparked a conversation among technology enthusiasts about the fine line between innovation and privacy.

"Today, television does not really know anything about you, and it is the same television service for everyone in the household," said Erik Huggers, vice president of Intel Media at conference in California.

The front facing camera on Intel's yet-to-be-named set-top box will come equipped with facial-recognition software that will allow users to receive TV show recommendations based on individual viewing patterns and history, the company said.

"In order to actually recognise who is there and to offer you your personal experience, rather than having to log in or put your fingerprint or do a retina scan... to make it completely seamless you need a camera," Huggers said.

With the chip industry struggling, the consumer electronics market is where the money is, Nathan Brookwood, principal analyst with Insight 64, a semiconductor consulting firm, told the website Tech Hive.

The release of the device, slated for later this year, means Intel will join the already crowded set-top box market that includes companies like Roku, Apple, and Boxee which offer different variations of home entertainment devices that can stream movies, shows, and let users surf the internet.

The box will also offer live and on-demand TV programming and will come equipped with a programming interface that will allow users to find shows more easily than with current cable and satellite options, the company said.

Intel's new technology will be of special interest to advertisers, who tech writers said, will have the ability to target ads using the age and gender of the individual watching TV.

"The on-demand project will nonetheless rely on the viewer-tracker potential, helping advertisers craft more appropriate content and recommending more relevant shows depending on who's watching what," electronics blog SlashGear reported.

It said Intel is aware of the "uphill challenge" the company will face attempting to market such a device to the general public.

Asked if it was "getting into a little bit of creepiness", Huggers said he wanted to remind potential consumers that the camera does come equipped with a shutter that can be closed at any time for the camera-shy.

"We're used to being watched while we're web surfing," said Bill Ray, writer with the global online tech publication The Register.

What remains to be seen, experts said, is if the comfort of revealing private information that has become second nature on the web will be commonplace for users watching TV in their homes.

--IANS/RIA Novosti

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Source: IANS

 
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19 hours ago

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OS X Yosemite public beta enables an intriguing feature referred to as Dark Mode. No one is quite sure why it's there, but it's very cool. John Martell ...
Source: The Mac Observer  Full article at: The Mac Observer
 

 
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Apple’s Yosemite Beta: Don’t Use TRIM with SSD

Jul 24 2014 2:47pm CDT | Source: The Mac Observer

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5 days ago

Apple’s Yosemite Beta Site Conks Out Over Heavy Demand

Jul 24 2014 1:42pm CDT | Source: The Mac Observer

If you're planning on downloading Apple's just released public beta of OS X Yosemite, think again. The public beta site crashed thanks to heavy traffic only hours after the beta was released and eventually Apple replaced the error users saw with its familiar "We'll be back" image.The Mac Observer Spin: It's as if millions of voices cried o ...
Source: The Mac Observer  Full article at: The Mac Observer
 

 
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3

6 days ago

TUAW TV Live: The penultimate episode

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It's the penultimate TUAW TV Live, one of your last chances to watch the hosts talking about everything in general and nothing in particular. Today we'll talk a bit about the OS X Yosemite general public beta (and thi ...
Source: TUAW   Full article at: TUAW
 

 
Update
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6 days ago

TMO Daily Observations: 2014-07-23

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It's Apple earnings report time, so Jeff Gamet invited Kelly Guimont and John Martellaro on to share their perspective on the company's conference call with investors and analysts. They also took a look at a new class action lawsuit alleging Apple mistreated its employe ...
Source: The Mac Observer  Full article at: The Mac Observer
 

 
Update
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6 days ago

Apple faces California class-action suit over alleged labor violations

Jul 23 2014 12:00pm CDT | Source: TUAW

Apple is facing yet another class-action lawsuit, this time from a group of employees in the State of California. The suit was filed initially in 2011 by four people who worked in Apple's retail and corporate operat ...
Source: TUAW   Full article at: TUAW
 

 

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<a href="/latest_stories/all/all/8" rel="author">Luigi Lugmayr</a>
Luigi is the founding Chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.

 

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